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Counting on the Internet: Most expect to find
key information online, most find the information they seek, many
now turn to the Internet first
Pew Internet Report - PDF - 12/29/02 |
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USABILIDAD EN LA EDICION DE PAGO DE EL PAIS
Trucos de Google - Diciembre de 2002 - PDF
El presente estudio es una evaluación
somera de la aplicación de registro gratuito durante siete días de
prueba de la suscripción a la nueva edición electrónica del
prestigioso diario “El País”, y con la página más citada en español
(según el buscador Google: véase artículo al respecto en http://trucosdegoogle.com).
El estudio es más relevante por cuanto que esta edición es la
primera de pago que lanza “El País”, de manera que la mayoría de los
contenidos de Elpais.es precisan de suscripción. |
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Market for Paid Online Content in the U.S. Grows to $361 million in
Q3 2002, According to Online Publishers Association Report
comScore Networks - PDF - Dec. 20, 2002-
Personals/Dating Overtakes Business/Investment and Entertainment/Lifestyles
to Become Leading Paid Content Category
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ONLINE PAID CONTENT U.S. MARKET SPENDING REPORT
This report covers Q2 and
Q3 2002
OPA - December 2002 - PDF |
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ESTUDIO DIARIOS ESPAÑOLES
Autor: Medialabs - Diciembre 2002 - PDF
Este estudio tiene como objetivo
evaluar la presencia en Internet de los diarios españoles de
información general. |
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News.bbc.co.uk Leads the UK’s Online News Sector (United Kingdom)
Nielsen//NetRatings – November , 2002 |
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Audience Affinity Study
Edita: OPA -
October 2002
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TRAFFIC TO DAILY NEWSPAPER AND FINANCE NEWS SITES JUMP
Nielsen//NetRatings – September 27, 2002 –
Nielsen//NetRatings, the global standard in Internet audience
measurement and analysis, reports that traffic from work to daily
newspapers and finance news sites jumped during the week ending
September 22, as office workers flocked to the Web to get the
latest updates on world and financial news. |
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Reporte Sectorial sobre medios de comunicación y entretenimiento en América
Latina
Autor: Standar & Poors -
24 de septiembre
de 2002
PDF
La calidad crediticia de las compañías de medios de comunicación y
entretenimiento en América Latina refleja la salud de cada economía local, de
acuerdo con un reporte recientemente publicado por Standard & Poor’s Ratings
Services. |
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Digital Journalism Credibility Study
Online News Association
2002 -PDF
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Paid Online Content Grows 155% to $300 Million in Q1 2002, According
to Online Publishers Association Report
OPA/comScore Study - Aug.
1, 2002
HTML - inglésOPA/comScore
Study Shows Five Quarters of Rapid Growth in Spending and Consumer
Adoption Rate; Web Sites with the Highest Content Revenue Include
Real.com, WSJ.com and Match.com |
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U.S.
Market Spending Report for paid online content.
Edita: OPA - Agosto 2002
Paid Online Content Grows 155% to $300 Million in Q1 2002
OPA/comScore Study Shows Five Quarters of Rapid Growth in Spending
and Consumer Adoption Rate
»
Download the Report (PDF)
97 kb
»
Download the Presentation (PDF)
94 kb |
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Newspaper Web Site Audiences Grow Faster Than Total Internet
Populations In Largest U.S.Markets, Reports comScore Media Metrix
comScore - July 8, 2002
PDF - ingléscomScore Media
Metrix Study Reveals Opportunity to Reach Increasing Numbers of High-Value
Readers |
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OPA White Paper: Assessing the Value of Loyal
Audiences (PDF)
Edita: OPA - julio 2002
PDF - 378 KBThe Online
Publishers Association (OPA) released a new White Paper entitled
Assessing the Value of Loyal Audiences, the second in a series of
OPA White Papers intended to provide marketers with a better
understanding of the role of various metrics in evaluating a Web
site's advertising potential and determining its advertising value. |
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Las
cifras de la cultura en España - Estadísticas e indicadores Evolución de los
principales indicadores
Autor: Ministerio de Educación y Cultura - 7 de Junio de 2002
Formato ZIP - incluye 2 documentos en PDF
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Public's News Habits Little Changes by
September 11Americans Lack Background to Follow International News
Edita: The Pew Research Center's - June 9, 2002
PDF - 381 KB
The public's news habits have been largely unaffected by the Sept.
11 attacks and subsequent war on terrorism. Reported levels of
reading, watching and listening to the news are not markedly
different than in the spring of 2000. At best, a slightly larger
percentage of the public is expressing general interest in
international and national news, but there is no evidence its
appetite for international news extends much beyond terrorism and
the Middle East |
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Power Users: A Profile of Online Newspaper Consumers
Newspaper Association of America.
Volume 1 · Number 3 · May 2002
The study, conducted for NAA by MORI Research, aimed to update a
1999 study of online consumers and to take the pulse of the
online economy after the boom years. In a national telephone survey
of 2,000 Americans who had been online in the past six months, the
17-minute survey probed several areas, |
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Internet Metrics - The
loyal Audience
Edita: Online Publishes Association - Mayo 2002 - PDF - 346 KB
La OPA abre con este documento un nuevo
planteamiento en la forma en que es valorada la audiencia de los sitios
basada más en los visitantes únicos que en los usuarios fieles y leales a ellos |
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Bumpy Road From Free To Fee: Paid Online
Content Revenues To Reach Only $5.8 Billion By 2006, Reports Jupiter
Media Metrix
Edita: Jupiter Media Metrix - March 18, 2002
PDF
Press Releases - Seventy percent of online adults polled revealed
they can't understand why anyone would pay for content
More than 45 broadcast, newspaper, magazine and interactive media
execs to address 350-plus media professionals in New York City today
and tomorrow at Jupiter's Media Forum, produced in association with
Mediaweek Magazine |
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Topline Summary Media Consumption Study
Online Publishers Association
7 febrero 2002 - PDF |
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La confiance des Français dans les médias
Taylor Nelson Sofres -29/01/2002
HTML - Francés
Enquête réalisée pour du 26 au 28 décembre 2001 pour Télérama et La
Croix auprès d’un échantillon national de 1 000 personnes
représentatif de l’ensemble de la population âgée de 18 ans et plus,
interrogées en face-à-face à leur domicile par le réseau des
enquêteurs de la SOFRES. Méthode des quotas (sexe, âge, profession
du chef de ménage PCS) et stratification par région et catégorie
d’agglomération. |
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