| Biblioteca del
conocimiento - Prensa / Edición digital |
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Nota importante:
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ConsumerReports Hopes New Affiliates Will Help Subscriptions
emarketer - July 08, 2004
ConsumerReports.org announced this week that it was entering into
content distribution agreements with SmartMoney.com and ROAD &
TRAVEL.
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Online Ad
Spending a Big Story for Media Sites
emarketer -
May 20, 2004
Newspaper and TV station Web sites both became beneficiaries of
an online spending increase of 27% by local advertisers between 2002
to 2003, according to Borrell Associates. |
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Starnews
Starcom - 10 de Mayo del 2004
EL ÉXITO DE LA FÓRMULA 1 en TELE 5 -
TRANSPORTE PÚBLICO…¿CÓMO NOS DESPLAZAMOS DIARIAMENTE?
- LOS DIARIOS GRATUITOS: CRÓNICA DE UN ÉXITO
ANUNCIADO…. - DIEZ PRIMEROS ANUNCIANTES EN
TELEVISION ABRIL 2004 |
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Informe sobre los medios de comunicación catalanes
Mayo 2004Supuesto documento de trabajo del
Gobierno catalán que analiza los distintos medios presentes en
Catalunya, vínculos políticos y situación financiera. Establece
bases para el desarrollo de una estrategia para el establecimiento
de un marco comunicacional catalán |
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Los diarios siguen fuertes en la difusión de
noticias online
info@periodistaonline.com.ar - abril-mayo
2004Casi la mitad de los usuarios norteamericanos que buscaron
noticias en la Web fueron a informarse a los
sitios de los diarios tradicionales. Tal es el resultado de una
investigación sobre 60 mil personas realizada
por la consultora Nielsen/Net Ratings durante el mes de marzo
de 2004. Los ocho sitios de diarios (entre los que pertenecen
a cadenas y los de diarios individuales)
aparecen entre el quinto y el décimo segundo lugares de la lista . |
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Blog, Blog, Blog: Experiences with web logs in journalism classes
by Eric M. Wiltse, Senior Lecturer, University of Wyoming
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April 2004This ethnographic educational
evaluation examines how students create Web logs or blogs and how
blogs can help students learn about journalism topics. Data analysis
revealed three themes: technical problems, interaction, and writing
style. Students learned to create blogs through modeling and social
interaction. Blogs helped students learn about web design and
current events. Writing in blogs helped students focus on class
presentations. Results support social-cognitive learning theory. |
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When the Audience is the Producer: The Art of the Collaborative
Weblog
by Lou Rutigliano, Masters Student, University of Texas at Austin
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April 2004Collaborative group weblogs, which
rely on the participation of tens of thousands of members for their
content, are often cited as a format of journalism that is new and
untapped. In the English language, the most popular and respected
practitioners of this format are MetaFilter, Plastic, Kuro5hin, and
Slashdot. This paper analyzes these four weblogs to determine how
each balances audience freedoms and administrative control in their
efforts to increase participation and interactivity without chaos. |
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Weblogs and the Search for User-Driven Ethical Models
by J. Richard Stevens, Doctoral Student, University of Texas at
Austin -
April 2004The freedom of the Internet has led
to the rise of "amateur reporting" in the of weblogging. Around the
world, thousands of individuals record their experiences,
perspectives and opinions in online forums that reach large
audiences. But are bloggers journalists? Some claim they amateur
journalists, others they are something very different. Do they need
their own code of ethics? How do traditional codes of journalism
ethics translate to the Weblog environment? Can blogs contribute
responsibly to the world of journalism, if they don't follow the
Journalism Code of Ethics? This paper sought to answer these
questions in a qualitative fashion by reviewing the history of
journalism ethics to better understand why journalists felt the need
to establish their codes and determine how these reasons apply to
the blogosphere. |
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You've Got News: A Permission-Marketing Model using Sponsored
Electronic Newsletters
by Anca C. Micu, Doctoral Student and Clyde H. Bentley, Ph.D.,
Associate Professor, Missouri School of Journalism
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April 2004A model is proposed for ISP customers
to receive sponsored electronic newsletters in exchange for a
discount on the Internet fee. In the model, both online newspapers
and ISPs receive fees from the advertisers while the end consumer
pays less for the Internet connection. Advertisers gain by sending
better-targeted messages through an accepted medium. In addition to
collecting part of the advertising fees, the ISPs increase their
customer base by offering an incentive as well as value-added
services. Adherence to the model appeared to vary with gender, age,
and attitude toward e-mail marketing. |
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Traveling without moving: Foreign news and boundary-crossing in
Cyberspace
by Jeremy Edwards, Graduate Student, University of Texas at Austin
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April 2004This study analyzed survey data to
examine the phenomenon of Internet travel among U.S. college
students. Virtual travel was defined as reading foreign news
Websites or communicating online with people outside the United
States. Online travelers turned out to be people who had also
traveled in real life. Both real and virtual travel appeared to be a
politically liberalizing influence in students under age 26. |
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Examining the media agenda: How traditional and online media
presented the 2000 and 2004 presidential primaries
by Donica Mensing, Assistant Professor, University of Nevada-Reno
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April 2004This study compares how newspapers
and three different types of online media presented presented news
about the Presidential primary in 2000 and 2004. Comparing
traditional agenda setting variables of number, length, prominence,
and types of news stories, differences were observed between the way
newspapers, online newspapers, online broadcast sites, and online-only
news sites presented news about the presidential primaries.
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Periodistas digitales en América latina, discriminados y con menores
ingresos que sus colegas del papel
Eltiempo.com -
April 2004Los
periodistas de Internet del continente tienen entre 20 y 30 años,
ganan menos que sus colegas del papel y son vistos por estos como
profesionales de menor nivel. |
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"II Estudio sobre las newsletters españolas"
Netydea - Marzo 2004
Un 48% de las newsletters españolas cumple por lo menos 3 de los 4
criterios de usabilidad
definidos por Netydea, firma especializada en aprovechamiento de la
Red para servicios empresariales, en su informe "II Estudio sobre
las newsletters españolas". Esta cifra supone una mejora importante
en relación con la primera edición del estudio, realizada en 2003.
Hace un año sólo un 24% de las newsletters cumplía por lo menos 3 de
los 4 criterios.
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Most Visited Print News and Media Sites : Net
No Threat To Newspapers
By Robyn Greenspan - clickZ // January
16, 2004
Rather than compete for readership, newspapers have developed a
collaborative relationship with the Web, according to a
comprehensive survey by The Media Audit of 85 U.S. metro markets.
The firm found that newspaper Web sites help to extend the reach of
their print counterparts, minimizing rivalry between the two
versions.
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Cataluña: el periodismo digital en un
ecosistema concreto
Por David Domingo -
enero 2004 |
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