Biblioteca -Marketing y Publicidad

Biblioteca del conocimiento - Marketing y Publicidad 2003
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2004
		Sony Still Leads Brand Brigade emarketer - July 09, 2004 Harris Poll reports that Sony is the favorite brand in the US, claiming first place for the fifth year in a row.

		Marketers Make the Best Business Leaders emarketer - July 08, 2004 In a poll of 1,000 chief executives, company directors and senior managers from around Britain — designed to elicit their opinions on the subject of leadership — marketers came out on top.

		Are Pop-Ups on the Way Out? emarketer - July 02, 2004 One-fifth of Web publishers say they have banned pop-up ads on their sites. Of course, the majority still run them — but they are applying the Interactive Advertising Bureau ( IAB)'s new frequency cap rules.

		What's TV Good For? emarketer - July 01, 2004 A report from Information Resources and Deutsche Bank claims television advertising doesn't work for most mature CPG brands. Will the Internet?
		Online Ad Spending Grows over 38.9% Since Q1 2003 emarketer - May 26, 2004 Online ad spending hit $2.3 billion in the US last quarter, representing the highest quarterly total since the IAB began tracking online ad spending in 1996.

		Small Businesses Keen on Big Net emarketer - May 24, 2004 Small businesses in the US are embracing the Web as a marketing tool, using it to a greater degree than more traditional advertising methods.

		Online Ad Spending a Big Story for Media Sites emarketer - May 20, 2004 Newspaper and TV station Web sites both became beneficiaries of an online spending increase of 27% by local advertisers between 2002 to 2003, according to Borrell Associates.

		E-Mail Click-Through Rates Rise emarketer -May 18, 2004 According to new analysis by Bigfoot Interactive, click-through rates (CTRs) for permission based e-mails maintained or bettered their levels from the fourth quarter of 2003, including CTRs for the media sector, which increased by 96% from last quarter to reach 4.9%.

		Is Content King of Effective Online Advertising? emarketer - May 17, 2004 Tacoda Systems and iVillage conducted a study earlier this year regarding online audience management targeting and found that simply placing relevant ads in a content group on iVillage was not as effective as placing the same ads throughout the site according to visitor behavior.

		Marketing to Online Teens emarketer - 11 May 2004 In its study of US teens online, Jupiter Research forecasts 22 million teens will be using the Web by 2008.

		SEM and Online Publicity By Shari Thurow - clickZ // May 10, 2004 Journalists, PR professionals, online publishers, freelance writers -- these groups hunger for publicity, both on- and offline.

		Switchboard Electrifies Online Yellow Pages emarketer - 7 May 2004 Offline, yellow pages are the embodiment of local searches. Online, digital directories are going head to head with search engines for a leading role as marketers go loco over the local Web.

		OVERTURE ANALYSE LES MOTS CLES EN FRANCE Overture - 6 mai 2004 Overture a analysé les 50.000 mots clés les plus tapés dans les moteurs de recherche pour son indicateur des intentions d'achat sur Internet qui souligne les évolutions de consommation actuelles et les tendances de demain.

		China's E-Marketing Learns to Drive EMARKETER - 30 April 2004 In a few years, China's online population will be larger than the total population of the United States.

		Marketing Employment Outlook emarketer - 29 April 2004 A study from The Creative Group finds 57% of US advertising and marketing executives expect their companies to increase hiring over the coming 12 months.

		The Full Picture - Eyetracking technology for effective web design ESOMAR February 2004 Howard Barber, Marcus Boyland - NOP World, Iain Janes - Eyetracker This paper will argue that eye tracking has a place in usability research. As part of bringing the consumer into the heart of the website design process, the use of eye tracking technology has now evolved to become a necessary tool to use as part of the web design process, providing web marketers and designers with insights that qualify the effectiveness of a website in its ability to grab the attention of the visitor as they attempt to navigate through its pages.

		Who's E-Mailing in Retailing emarketer - 22 April 2004 After signing up for e-mail marketing communications at 98 retail Web sites in the US, the e-tailing group was able to determine that while mass merchants represented a relatively low percentage of the sample, 15% of the e-mails received for the study came from such retailers

		Online Ad Spending Grows over 20% in 2003 emarketer - 22 April 2004 The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) reported yesterday that their initial estimates for US online advertising revenues, released in February 2004, for Q4 2003 and the full year were on track.

		IAB/PwC Release Final Full-Year 2003 Internet Ad Revenue Figures IAB/PwC - April 21 2004 ANNUAL INDUSTRY REVENUES GROW NEARLY 21% AS YEAR TOTALS NEARLY $7.3 BILLION


		Hispanics Online to Nearly Double from 2000 to 2007 20 April 2004 According to the just-released eMarketer report Targeting the US Hispanic Market, there will be over 13 million Hispanic Internet users in the US by the end of the year, up from 12.4 million in 2003.

		La publicidad en internet creció un 12,7% en el segundo semestre de 2003 PricewaterhouseCoopers y el Interactive Advertising Bureau Spain (IAB Spain) - 24 de marzo de 2004 La publicidad interactiva muestra signos inequívocos de crecimiento, tal y como demuestra el incremento del 24% del segundo semestre de 2003 con respecto al primer semestre del mismo año y del 12.7 % con respecto al mismo periodo de 2002 según Estudio realizado por el IAB Spain y PricewaterhouseCoopers sobre Inversión Publicitaria en Medios Interactivos.

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