| Biblioteca del
conocimiento -
Buscadores |
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Nota importante:
La propiedad intelectual
de estos informes corresponde a sus autores. Noticiasdot.com ofrece este
espacio exclusivamente para su divulgación y conocimiento para los
profesionales de la red
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2004 |
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Local
Search from a Vertical View
emarketer -May
19, 2004
A
recently-released white paper from The Kelsey Group points to
vertical digital directories as an important online ad vehicle for
local businesses. |
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Sexual Orientation A Factor in Web Usage
emarketer -May 17,
2004
A recent poll by Harris Interactive comparing the Web usage of
heterosexual and gay, lesbian and bisexual (GLB) adults in the US
finds there are many similarities between the two groups – just over
50% of respondents from both use the Net to stay connected with
family and friends. There are, however, some significant differences,
especially in terms of visiting political and travel-related sites.
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Canada Presents Opportunity for Search Engine Marketing
emarketer - May
17, 2004
Canadians are more active users of search engines than their US
counterparts, with a comScore poll finding that 85% of the
population has conducted one or more searches online, compared to
73% of people in the US.
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Is News Search New Outlet for Placement Game?
emarketer -May 14, 2004
Internetnews.com reports that at its parent company Jupiter’s latest
Search Engine Strategies Conference and Expo, the topic of news
search as another option to improving search engine placement was
discussed.
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Web-Positioning Software: Good or Bad?
By
Shari Thurow - clickZ //
April
26, 2004Last week, Fredrick Marckini
lauded NetIQ for acquiring popular search engine positioning
software, WebPosition Gold (WPG). Fredrick feels NetIQ cornered a
brand new search engine marketing (SEM) and advertising analytics
market.
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2003 |
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Google vs
Yahoo! Battle of the Search Engines
NOP World - 29 September 2003
Google is widely recognised as the most powerful engine, offering
the most extensive searching capabilities - but is this the main
reason why it has stolen Yahoo!'s crown? The increasingly commercial
Yahoo! is being beaten by the power and simplicity of archrival
Google - but is it all about search results, or has Google just
found a winning formula and stuck to it?
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