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PORT WASHINGTON, NEW YORK, March 14, 2002
-- Portable
software sales were up 220 percent in 2001 according to NPDTechworldSM,
the definitive online source for accessing essential market
information for the consumer electronics and information technology
industries.
Over 900,000 units were sold through retail channels during 2001,
up from about 225,000 in 2000. Not totally unexpected was that games
were the largest category in 2001, with approximately 350,000 units
sold.
"It was a great year for handhelds, which ultimately resulted in
a blockbuster year for portable software," said Steve Koenig, senior
software analyst, NPDTechworld. "Consumers discovered that handhelds
have more functionality than storing a calendar and contacts. They
have become a direct extension of the PC."
NPDTechworld point-of-sale data also shows that the clear leader
in operating systems for handhelds was the Palm OS, which accounted
for almost all (97 percent) of 2001 portable software sales through
retail.
Retail revenues from the sale for portable software more than
doubled in 2001 to $27 million; up $15 million from 2000's results
of $12 million. Increased competition has lowered the average
selling price (ASP) of handheld software, which declined $12 in 2001
versus 2000. The ASP for handheld software in 2000 was $42 compared
to $30 in 2001.
"The portable software category continues to heat up, and we
anticipate that prices will continue to drop. As handhelds become
more powerful and the utility of these devices increase, software
publishers will likely focus their development and marketing efforts
on this key growth segment," Koenig added.
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