PORT WASHINGTON, NEW YORK, February 9, 2001 – Leading marketing information provider NPD INTELECTÒ Market Tracking today announced the introduction of a set of reports entitled NPD Digital Images. The reports zeroes in on the changes occurring in the exploding digital camera market while providing deep analysis of both consumer behavior and point-of-sale data across six channels of distribution, including e-commerce.

According to NPD INTELECT Market Tracking, 4.1 million digital cameras were sold through traditional channels in year 2000, a 123% increase over 1999. While these numbers do not include online sales, NPD Digital Images does report fourth quarter e-commerce sales of 227,958 units, which represent a 10.2% share of all digital camera sales for the period.

The report reveals important changes in the evolution of the digital camera market, including shifts in channel shopping, purchasing and usage. Personal use of the digital camera in winter 2000 was 61%, a 13% increase from 1999. The report also shows that while 32% of digital camera owners are taking the same amount of pictures, 62% of digital camera owners are taking more pictures than ever.

NPD INTELECT Senior Manager of Imaging, Neil Portnoy commented, "The camera market is more complex and segmented than ever, due to the explosion of digital cameras. These owners are finding new ways to use their cameras everyday. Digital camera owners are e-mailing pictures to their friends and relatives, building personal web pages, creating digital photo albums, and are even using their digital images to have Internet garage sales on eBay. We will continue to track these changes in future reports."