NPDFUNWORLD^SM REPORTS UPCOMING HARRY POTTER MOVIE CASTS A SPELL On Children And Adults Of All Ages

Report Reveals Four Out Of Five Children Who Read Harry Potter Plan To See Movie

PORT WASHINGTON, NEW YORK, November 8, 2001 - Seventy-nine percent of children between the ages of 6-17 who have read Harry Potter books plan to see the upcoming Harry Potter movie, Harry Potter and the Sorcerer’s Stone, according to a report from leading marketing information provider NPDFunworld^SM.

NPD’s Harry Potter tracking report, The NPD Harry Potter Prophet, reveals that previews, advertising and PR have increased awareness of the movie across all age groups. Since NPD’s last report in July, adult awareness of the movie increased to 65 percent in September from 50 percent in July, while children’s awareness increased to76 percent in September from 65 percent in July.

Trailers have captured an enthusiastic audience for Harry Potter and the Sorcerer’s Stone. After seeing them, 42 percent of children and 18 percent of adults think the movie is going to be "great" and are anxious to see it. While adults are a little less enthusiastic about the movie, 32 percent think the movie will be "pretty good" and want to see it.

"We’ve seen interest in the movie increase steadily. Harry Potter has the potential to be a real family event that captures the imagination of both kids and adults," said Christina Charasse, senior account manager, NPDFunworld. "Harry Potter and the Sorcerer’s Stone is pure fantasy and provides an escape from today’s harsh realities, but at the same time its hero, Harry Potter, has to fight a very powerful and evil enemy, and I think many people can relate to this now more than ever before."

Kids and Adults Who Are Aware of Harry Potter and The Sorcerer’s Stone Movie

Percentage of all Respondents

Source: NPDFunworld

Kids and Adults Who Plan to See Harry Potter and The Sorcerer’s Stone Movie

Percentage of all Respondents

Source: NPDFunworld