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PORT WASHINGTON, NEW YORK, November 10, 2000 – From the
explosion of the handheld to the decline of the desktop PC, year
2000 has brought sweeping change for technology marketers. With
Comdex, the cornerstone industry convention, just a few days away,
NPD INTELECTÒ Market Tracking reports its
latest sales figures across five key technology categories.
According to NPD INTELECTÒ Market
Tracking, the fastest growing technology category was the personal
digital assistant, which shot up 163% in unit sales January through
September 2000 compared to the same time period last year. Notebooks
and printers were up 3% and 6% respectively. Consumables, such as
inkjet cartridges and laser toner, increased 22% in unit sales
compared to last year, while desktops decreased 16% in unit sales.
NPD INTELECTÒ Unit
Sales by Category
|
Category |
Unit
Sales Jan-Sept. 1999 |
Unit
Sales
Jan-Sept.
2000 |
Percent Change
% |
Average Price Sept. 1999 |
Average Price Sept. 2000 |
Percent Change % |
| PC
Desktops |
9.0M |
7.6M |
-16.2% |
$951 |
$987 |
3.7% |
|
Notebooks |
2.4M |
2.5M |
2.8% |
$2,284 |
$2,128 |
-6.8% |
|
Printers |
14.1M |
14.9M |
5.8% |
$255 |
$226 |
-11.4% |
|
Consumables |
81.3M |
99.1M |
22.0% |
$42 |
$42 |
-1.2% |
| PDAs |
.8M |
2.0M |
162.6% |
$345 |
$299 |
-13.3% |
Source: NPD INTELECT Market Tracking
Top Five Brands by Dollar Share – Sept. 2000
PDAs
|
RANK |
BRAND |
DOLLAR SHARE % |
|
1 |
Palm |
68.8% |
|
2 |
Handspring |
11.2% |
|
3 |
NEC |
4.6% |
|
4 |
Compaq |
4.6% |
|
5 |
Hewlett-Packard |
4.3% |
Source: NPD INTELECT Market Tracking
NOTEBOOKS
|
RANK |
BRAND |
DOLLAR SHARE % |
|
1 |
Compaq |
27.4% |
|
2 |
Toshiba |
23.4% |
|
3 |
IBM |
19.9% |
|
4 |
Sony |
14.2% |
|
5 |
Hewlett Packard |
9.6% |
Source: NPD INTELECT Market Tracking
PRINTERS
|
RANK |
BRAND |
DOLLAR SHARE % |
|
1 |
Hewlett Packard |
68.5% |
|
2 |
Lexmark |
9.2% |
|
3 |
Canon |
6.1% |
|
4 |
Compaq |
4.5% |
|
5 |
Epson |
6.3% |
Source: NPD INTELECT Market Tracking
CONSUMABLES
|
RANK |
BRAND |
DOLLAR SHARE % |
|
1 |
Hewlett Packard |
47.7% |
|
2 |
Canon |
16.3% |
|
3 |
Epson |
10.3% |
|
4 |
Lexmark |
8.5% |
|
5 |
Brother |
5.0% |
Source: NPD INTELECT Market Tracking
Top Five Brands by Dollar Share – Sept. 2000
DESKTOPS
|
RANK |
BRAND |
DOLLAR SHARE % |
|
1 |
Hewlett Packard |
36.7% |
|
2 |
Compaq |
35.6% |
|
3 |
Apple |
9.1% |
|
4 |
IBM |
6.6% |
|
5 |
Emachines |
4.3% |
Source: NPD INTELECT Market Tracking
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