Special Report: Latin Grammies 2002 NATIONAL Advertisers
by Carlos Pelay, Media Economics Group
HispanicMagazineMonitor Newsletter; September 19, 2002

Please see below for a list of national advertisers that ran spots during last night's Latin Grammy 2002 show on CBS.

There were a total of 32 unique advertisers (parent-company level) and 40 active unique brands advertised. Advertisers with multiple spots included: Acuvue 2 Colours, America Online, Budweiser "Marc Anthony Tour" and "Bud Light", Chrysler PT Cruiser", Dodge Ram Heavy-Duty, Dr. Pepper, Heinekin, Jeep "Grand Cherokee" and "Wrangler", Neutrogena, Sears "Covington" and "Craftsman", Southwest Airlines, Verizon Wireless, and Yoplait.

As with the show itself, the advertising was a mix of both Spanish and English, with about one-third of the national advertisers airing at least one spot in Spanish. Companies advertising in Spanish included: America Online, Budweiser, Chrysler, Dodge, Dr. Pepper, Heinekin, McDonald's, Neutrogena, Sears, Southwest Airlines, Verizon Wireless, and Yoplait.

The table below lists all national advertisers who ran spots during the show, parent companies, and whether or not a URL was featured prominently during the spot. The table is also available here:

http://www.latinwebmonitor.com/latingrammies2002.html

I hope you find this special report useful and informative.

- Carlos Pelay carlos@latinwebmonitor.com

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Latin Grammy 2002 (09/18/02)
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