Majorleaguebaseball.Com
Hits A Grand Slam With Web Surfers At Work,
Spiking 118 Percent During The Playoffs, According To Nielsen//NetRatings
NEW YORK – October 17, 2000
–
The Internet ratings report for the week ending October 8 from Nielsen//NetRatings,
the Internet audience measurement service from Nielsen Media Research,
ACNielsen eRatings.com and NetRatings, Inc. (Nasdaq: NTRT), shows an
118 percent jump in traffic at work for MajorLeagueBaseball.com. Surfers
at the office logged on to the official Web site to follow their favorite
team during the five-game American and National League division championships
series, with traffic increasing to 572,000 visitors, compared to 263,000
unique visitors for the previous week.
More
men than women visited MajorLeagueBaseball.com, with 84 percent of the
total traffic comprising of men, compared to 16 percent women. Nearly
63 percent of the total traffic at work visited the live streaming audio
broadcast of the championships series to listen to the real-time play-by-play
broadcast of the games.
“The
national pastime has crossed over to the cyberworld as surfers use the
Web to keep up-to-date with the latest scores, standings and stats for
their favorite baseball team,” said Allen Weiner, vice president
of analytical services, NetRatings. “The Internet provides baseball
fans a level of interactivity and updated real-time information that
has raised the popularity of MajorLeagueBaseball.com.”
Nielsen//NetRatings: Top 25 Web Sites
by Property
October 2 – 8, 2000
Ranking of the Most Visited Web Properties
|
Top 25 Properties, At-Home
|
|
Top 25 Properties, At-Work
|
|
Property
|
Unique
Audience (000)
|
Time
Per Person (hrs:min:sec)
|
|
Property
|
Unique
Audience (000)
|
Time
Per Person (hrs:min:sec)
|
|
AOL
Websites
|
30,006
|
0:12:53
|
|
Yahoo!
|
16,061
|
0:40:42
|
|
Yahoo!
|
26,990
|
0:28:21
|
|
AOL
Websites
|
14,928
|
0:16:34
|
|
MSN
|
20,711
|
0:25:47
|
|
MSN
|
12,767
|
0:28:29
|
|
Microsoft
|
10,005
|
0:05:12
|
|
Microsoft
|
8,165
|
0:08:27
|
|
Excite@Home
|
9,176
|
0:16:17
|
|
Lycos
Network
|
6,247
|
0:11:34
|
|
Lycos
Network
|
9,009
|
0:09:26
|
|
Excite@Home
|
6,063
|
0:16:03
|
|
Walt
Disney Internet Group
|
7,812
|
0:12:55
|
|
Walt
Disney Internet Group
|
6,037
|
0:20:16
|
|
Time
Warner
|
6,027
|
0:09:43
|
|
Time
Warner
|
4,298
|
0:18:07
|
|
eBay
|
5,689
|
0:46:36
|
|
eBay
|
4,024
|
0:57:19
|
|
About
The Human Internet
|
5,055
|
0:06:32
|
|
Amazon
|
3,553
|
0:11:23
|
|
NBC
Internet
|
4,652
|
0:06:46
|
|
AltaVista
|
3,443
|
0:11:16
|
|
AltaVista
|
4,615
|
0:08:42
|
|
|
3,343
|
0:06:01
|
|
eUniverse
Network
|
4,449
|
0:08:48
|
|
iWon.com
Inc.
|
3,091
|
0:37:26
|
|
Amazon
|
4,325
|
0:09:49
|
|
Weather
Channel
|
2,579
|
0:07:28
|
|
LookSmart
|
3,762
|
0:05:30
|
|
NBC
Internet
|
2,471
|
0:13:14
|
|
Ask
Jeeves
|
3,488
|
0:06:17
|
|
CNET
Networks
|
2,379
|
0:07:57
|
|
iWon.com
Inc.
|
3,394
|
0:28:20
|
|
LookSmart
|
2,230
|
0:03:59
|
|
EarthLink
|
3,058
|
0:08:31
|
|
Ask
Jeeves
|
2,130
|
0:06:28
|
|
Napster
Inc.
|
2,928
|
0:06:08
|
|
eUniverse
Network
|
2,115
|
0:08:24
|
|
Gator.com
|
2,854
|
0:06:21
|
|
Google
|
2,060
|
0:09:04
|
|
The
Go2Net Network
|
2,801
|
0:06:58
|
|
AT&T
|
1,921
|
0:10:55
|
|
CNET
Networks
|
2,702
|
0:06:13
|
|
The
Go2Net Network
|
1,828
|
0:07:18
|
|
AT&T
|
2,352
|
0:08:25
|
|
ZDNet
|
1,786
|
0:09:30
|
|
iVillage
|
2,332
|
0:09:42
|
|
EarthLink
|
1,708
|
0:11:55
|
|
Real
Network
|
2,315
|
0:04:21
|
|
Real
Network
|
1,699
|
0:05:03
|
Example:
The data indicate that 2.3 million home Internet users visited at least
one of the Real Network -owned sites during the week, and each person
spent, on average, a total of 4 minutes and 21 seconds at one or more
of their sites.
Notes:
Rankings are based on audience measurement of people who have access
to the Internet at-home and at-work. Work rankings are based on persons
at work who have access to a non-shared personal computer. A property
is defined as a consolidation of multiple domains and URLs owned by
a single entity. Reach is a measure of the unduplicated audience that
visits a property. The data are expressed as the percentage of the
total universe of Internet users who logged onto the Internet at least
once during the reporting period.
Nielsen//NetRatings: Top Ten Advertisers
October 2 – 8, 2000
Top advertisers,
ranked by banner impressions, are based on data from BannerTrackSM,
Nielsen//NetRatings' syndicated advertising research report. An impression
is counted each time an ad banner is fully loaded onto a user’s
screen.
|
Top
10 Advertisers, At-Home
|
|
Top 10 Advertisers, At-Work
|
|
Advertiser*
|
Impressions
(000)
|
Reach
%
|
|
|
Impressions
(000)
|
Reach
%
|
|
TRUSTe
|
544,856
|
23.0
|
|
TRUSTe
|
435,858
|
30.9
|
|
Microsoft
|
445,936
|
34.7
|
|
Microsoft
|
351,219
|
42.3
|
|
Yahoo!
|
175,396
|
24.7
|
|
Yahoo!
|
147,541
|
32.1
|
|
J2
Global Communications
|
163,737
|
11.3
|
|
J2
Global Communications
|
126,491
|
11.2
|
|
America
Online
|
121,652
|
27.0
|
|
Barnes
and Noble
|
98,912
|
37.2
|
|
Barnes
and Noble
|
121,489
|
31.4
|
|
AllAdvantage
|
81,996
|
1.1
|
|
eBay
|
107,246
|
15.0
|
|
iWon
|
81,988
|
7.9
|
|
Amazon
|
82,876
|
29.8
|
|
Amazon
|
66,239
|
37.0
|
|
iWon
|
64,375
|
4.5
|
|
Datek
|
65,010
|
10.5
|
|
mySimon
|
63,843
|
4.5
|
|
E*TRADE
|
57,409
|
10.3
|
*Impressions
reported include house ads, which are ads that run on an advertiser’s
own web property.
Example:
An estimated 63.8 million mySimon
ad banners were completely loaded on at-home users’ computers
during the surfing week. These banners were delivered to 4.5 percent
or 3.0 million home Internet users.
Nielsen//NetRatings: Top Ten Ad
Banners Viewed
October 2 – 8, 2000
Top
Banners, ranked according to reach percentage, are cited from BannerTrackSM,
Nielsen//NetRatings' syndicated ad research service.
Top 10 Ad Banners Viewed At-Home
|
Advertiser*
|
Reach
%
|
Creative
|
|
Capital
One
|
9.2
|
How
FAST do you want your credit decision?
|
|
Bonzi
Software
|
8.8
|
Warning:
Your Internet Connection Is Not Optimized. Download
InternetBOOST ’99 Now!
|
|
United
Airlines/MSN
|
7.2
|
Book
a United flight with Expedia.com take 30% off your next United
flight.
|
|
J2
Global Communications
|
7.1
|
No
operators. No dialing. No special equipment. Hassle
free conference calling from J2
|
|
J2
Global Communications
|
7.0
|
$5000
Grand Prize! - connect2win j2
Kickoff Sweepstakes!
|
|
Themestream
|
5.8
|
Want
some PASSION in your in-box?
|
|
Themestream
|
5.8
|
What
are you enthusiastic about? Genealogy?
Wake boarding? Golden Retrievers?
|
|
Colonize
|
5.7
|
Message
Alert - You have 1 message waiting for you.
|
|
Themestream
|
5.6
|
Politics,
French Cooking, Yoga Whatever
you’re into themestream’s it it.
|
|
Themestream
|
5.5
|
What
is your fetish? Get one click access to your interests.
|
Top 10 Ad Banners Viewed At-Work
|
Advertiser*
|
Reach
%
|
Creative
|
|
Bonzi
Software
|
14.4
|
Warning:
Your Internet Connection Is Not Optimized. Download InternetBOOST
’99 Now!
|
|
Capital
One
|
12.4
|
How
FAST do you want your credit decision?
|
|
Themestream
|
10.5
|
Politics,
French Cooking, Yoga Whatever you’re into themestream’s
it it.
|
|
Themestream
|
10.4
|
What
is your fetish? Get one click access to your interests.
|
|
Themestream
|
10.0
|
What
are you enthusiastic about? Genealogy? Wake boarding? Golden Retrievers?
|
|
Themestream
|
9.8
|
Want
some PASSION in your in-box?
|
|
United
Airlines/MSN
|
8.9
|
Book
a United flight with Expedia.com take 30% off your next United
flight.
|
|
Colonize
|
8.8
|
Message
Alert - You have 1 message waiting for you.
|
|
J2
Global Communications
|
8.3
|
$5000
Grand Prize! - connect2win j2 Kickoff Sweepstakes!
|
|
J2
Global Communications
|
8.2
|
No
operators. No dialing. No special equipment. Hassle free conference
calling from J2
|
*Ad
banners that run predominantly on an advertiser's own property or house
ads are not included in the above.
Nielsen//NetRatings: Average Internet Usage
October 2 – 8, 2000
Data
below represent activity for the average Internet user during the designated
weekly period.
| |
Current Week At-Home
|
% Change from Last Week
|
|
Current Week At-Work
|
% Change from Last Week
|
|
Number
of Sessions per Week
|
6
|
0
|
|
11
|
0
|
|
Number
of Unique Sites Visited
|
6
|
0
|
|
13
|
0
|
|
Page
Views per Week
|
225
|
+0.5
|
|
381
|
+1.3
|
|
Page
Views per Surfing Session
|
38
|
0
|
|
35
|
0
|
|
Time
Spent per Week
|
3:08:35
|
+0.5
|
|
5:49:17
|
+0.9
|
|
Time
Spent during Surfing Session
|
0:31:48
|
+1.1
|
|
0:32:11
|
+0.7
|
|
Duration
of a Page viewed
|
0:00:50
|
+1.1
|
|
0:00:55
|
+0.7
|
|
Average
Click Rate for Top Banners
|
0.31
|
+14.8
|
|
0.24
|
+26.3
|
|
Active
Internet Universe (actually surfed)
|
66.3
million
|
+1.8
|
|
32.9
million
|
+7.6
|
|
Current
Internet Universe Estimate (had access, but did not necessarily
go online)
|
149.8
million
|
+1.1
|
|
38.5
million
|
+7.2
|
About
Nielsen//NetRatings
Nielsen//NetRatings, the audience measurement service from Nielsen Media
Research and NetRatings, Inc., collects real-time data from more than
65,000 panel members in the United States. The U.S. panel sample consists
of 58,000 at-home users and 8,000 at-work users. These panels collectively
represent the largest representative media research sample of Internet
users in the industry. Worldwide, Nielsen//NetRatings services are
provided via a partnership with ACNielsen eRatings.com, a venture between
ACNielsen (NYSE: ART) and NetRatings, Inc., and measure the Internet
experiences of more than 165,000 Internet users.
Nielsen//NetRatings
services use unique technology capable of measuring both Internet use
and advertising to provide the most timely, accurate and comprehensive
Internet usage data and advertising information in the global marketplace.
Nielsen//NetRatings services leverage proprietary data-collection technology
from NetRatings, Nielsen Media Research's 50 years of expertise in research
and audience measurement, and ACNielsen’s international leadership
in supplying market research information covering more than 100 countries.
Editor’s
Note: Please source all data to Nielsen//NetRatings.
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