Internet
Penetration Breaks The 50 Percent Mark In 21 U.S. Markets
During September, According To Nielsen//NetRatings
NEW
YORK, NY – October 16, 2000 – The Internet ratings report
for the month of September 2000 from Nielsen//NetRatings, the Internet
audience measurement service from Nielsen Media Research, ACNielsen
eRatings.com and NetRatings, Inc. (Nasdaq: NTRT), shows that Internet
penetration has reached critical mass for 21 of the top 35 Internet
local markets during the month of September. Seven months ago in March,
only six Internet local markets had more than 50 percent Internet penetration.
Leading
the way as the most wired city in September is San Francisco with 66
percent of households having access to the Internet from a personal
computer at home. San Francisco was followed by Seattle, San Diego,
Portland and Washington D.C., with four of the top five Internet local
markets located on the West Coast (see Table 1). Of the 20 Internet
local markets that were measured in March, New York had the largest
percentage gain in September, followed by Philadelphia, Denver and Houston.
Internet penetration in the South and Southwest have risen, including
Atlanta, Dallas, Tampa, Miami, Houston and Phoenix.
“The
Internet boom for cities across the U.S. in the past seven months signals
a growth pattern of maturity for the Web. U.S. markets have developed
beyond the western high technology region, and there is less of a digital
divide between the west coast and the rest of the United States,”
said Allen Weiner, vice president of analytical services, NetRatings.
“Low-cost computers and other plug and play Internet appliances
have contributed to the significant rise in home Internet access for
wired cities across the country.”
Table
1. Nielsen//NetRatings Internet Household Penetration Percentages in
Top Local Markets, September and March 2000 (At-Home Users)
|
Region
|
Penetration
Percentage
September
2000
|
Penetration
Percentage March 2000
|
Percentage
Growth (%)
March–September
|
|
San
Francisco
|
66
|
61
|
7.6
|
|
Seattle
|
64
|
56
|
13.9
|
|
San
Diego
|
62
|
58
|
6.7
|
|
Portland
|
60
|
54
|
10.2
|
|
Washington
DC
|
59
|
56
|
5.2
|
|
Boston
|
59
|
52
|
14.1
|
|
Denver
|
57
|
47
|
20.5
|
|
Kansas
City
|
57
|
NA
|
-
|
|
Orlando
|
56
|
NA
|
-
|
|
Baltimore
|
55
|
NA
|
-
|
|
Atlanta
|
54
|
46
|
18.1
|
|
Salt
Lake City
|
54
|
NA
|
-
|
|
Dallas
|
54
|
48
|
12.8
|
|
Columbus
|
54
|
NA
|
-
|
|
St.
Louis
|
53
|
NA
|
-
|
|
Hartford/New
Haven
|
53
|
NA
|
-
|
|
Sacramento
|
51
|
NA
|
-
|
|
Indianapolis
|
51
|
NA
|
-
|
|
New
York
|
50
|
41
|
21.7
|
|
Los
Angeles
|
50
|
44
|
13.6
|
|
Tampa
|
50
|
42
|
19.2
|
|
Houston
|
49
|
41
|
20.3
|
|
Philadelphia
|
49
|
40
|
21.6
|
|
Nashville
|
49
|
NA
|
-
|
|
Detroit
|
48
|
41
|
18.4
|
|
Raleigh-Durham
|
48
|
NA
|
-
|
|
Phoenix
|
47
|
43
|
10.4
|
|
Cincinnati
|
47
|
NA
|
-
|
|
Chicago
|
46
|
42
|
9.5
|
|
Milwaukee
|
46
|
NA
|
-
|
|
Minneapolis
|
45
|
38
|
17.0
|
|
Pittsburgh
|
43
|
NA
|
-
|
|
Cleveland
|
43
|
37
|
17.5
|
|
Miami
|
43
|
37
|
15.8
|
|
Charlotte
|
42
|
NA
|
-
|
NA
= Not available; these Internet local markets were not tracked by Nielsen//NetRatings
until after March 2000.
Source: Nielsen//NetRatings, September 2000
September
Internet Audience Ratings
The following set of at-home and at-work information includes: Top
25 Web Properties, Top 25 Internet Advertisers, Top 10 Banner Ads and
Average Web Usage statistics for the month of September 2000.
Nielsen//NetRatings:
Top 25 Web Sites by Property
Month of September 2000
Ranking
of the Most Visited Web Properties
|
Top
25 Properties, Combined Home & Work
|
|
Property
|
Unique
Audience (000)
|
Time
Per Person (hrs:min:sec)
|
|
AOL
Websites
|
64,055
|
0:40:48
|
|
Yahoo!
|
58,132
|
1:35:20
|
|
MSN
|
47,505
|
1:11:47
|
|
Microsoft
|
34,642
|
0:13:49
|
|
Lycos
Network
|
33,374
|
0:19:24
|
|
Excite@Home
|
30,335
|
0:32:26
|
|
Walt
Disney Internet Group
|
26,767
|
0:32:36
|
|
Time
Warner
|
20,578
|
0:23:00
|
|
About
The Human Internet
|
19,988
|
0:11:39
|
|
Amazon
|
19,226
|
0:14:56
|
|
AltaVista
|
17,064
|
0:19:23
|
|
NBC
Internet
|
16,509
|
0:14:13
|
|
eBay
|
15,766
|
2:10:52
|
|
eUniverse
Network
|
14,558
|
0:15:32
|
|
LookSmart
|
14,413
|
0:08:03
|
|
Ask
Jeeves
|
13,975
|
0:10:07
|
|
CNET
Networks
|
12,795
|
0:11:16
|
|
Real
Network
|
12,741
|
0:07:15
|
|
Macromedia
|
11,254
|
0:12:01
|
|
American
Greetings
|
10,620
|
0:10:28
|
|
EarthLink
|
10,518
|
0:15:59
|
|
The
Go2Net Network
|
10,349
|
0:12:12
|
|
AT&T
|
10,300
|
0:15:32
|
|
GoTo.com
|
10,025
|
0:03:52
|
|
iVillage
|
10,017
|
0:12:49
|
Example: The combined home and work data indicate that nearly 10.0 million
home & work Internet users visited at least one of the iVillage-owned
sites during the reporting period, and each person spent, on average,
a total of 12 minutes and 49 seconds at one or more of their sites.
Notes:
Rankings are based on audience measurement of people who have access
to the Internet at-home and at-work. Work rankings are based on persons
at-work who have access to a non-shared personal computer. A property
is defined as a consolidation of multiple domains and URLs owned by
a single entity. Reach is a measure of the unduplicated audience that
visits a property. The data are expressed as the percentage of the
total universe of Internet users who logged onto the Internet at least
once during the reporting period.
Nielsen//NetRatings:
Top 25 Advertisers
Month of September 2000
Top advertisers,
ranked by banner impressions, are based on data from BannerTrackSM,
Nielsen//NetRatings' syndicated advertising research report. An impression
is counted each time an ad banner is fully loaded onto a user’s
screen.
|
Top
25 Advertisers, At-Home
|
|
Top
25 Advertisers, At-Work
|
|
|
Advertiser*
|
Impressions
(000)
|
Reach
%
|
|
Advertiser*
|
Impressions
(000)
|
Reach
%
|
|
TRUSTe
|
2,433,644
|
38.0
|
|
TRUSTe
|
1,713,255
|
55.5
|
|
Microsoft
|
1,900,662
|
51.1
|
|
Microsoft
|
1,462,984
|
67.9
|
|
eBay
|
731,011
|
33.4
|
|
AllAdvantage
|
515,011
|
8.8
|
|
Network
Solutions
|
573,627
|
42.1
|
|
eBay
|
367,855
|
42.6
|
|
Yahoo!
|
530,295
|
33.4
|
|
Next
Card
|
367,620
|
46.5
|
|
America
Online
|
500,884
|
43.5
|
|
Network
Solutions
|
360,559
|
56.1
|
|
Amazon
|
478,535
|
51.2
|
|
Yahoo!
|
356,104
|
45.1
|
|
Next
Card
|
465,982
|
32.3
|
|
Datek
|
314,661
|
18.5
|
|
AllAdvantage
|
444,864
|
5.9
|
|
Amazon
|
303,043
|
63.1
|
|
Barnes
and Noble
|
372,374
|
44.2
|
|
Barnes
and Noble
|
284,172
|
54.5
|
|
J2
Global Communications
|
311,445
|
15.9
|
|
mySimon
|
270,896
|
23.4
|
|
mySimon
|
288,131
|
13.1
|
|
America
Online
|
265,986
|
50.1
|
|
Casino
On Net
|
281,980
|
24.4
|
|
E*TRADE
|
245,970
|
22.2
|
|
Capital
One
|
253,101
|
35.4
|
|
National
Discount Brokers
|
244,596
|
12.9
|
|
GetSmart
|
245,047
|
22.7
|
|
GetSmart
|
212,861
|
37.9
|
|
Sun
|
236,383
|
26.1
|
|
Capital
One
|
207,930
|
49.2
|
|
Netscape
|
229,174
|
33.5
|
|
TD
Waterhouse
|
190,655
|
15.6
|
|
One
and Only Network
|
215,907
|
29.9
|
|
iWon
|
189,030
|
11.7
|
|
Ad
Council
|
205,691
|
17.8
|
|
J2
Global Communications
|
186,098
|
19.1
|
|
CBS
Sportsline
|
194,362
|
7.4
|
|
Netscape
|
186,022
|
49.5
|
|
Datek
|
193,987
|
7.2
|
|
Fidelity
|
159,592
|
13.5
|
|
SexTracker
|
193,844
|
9.8
|
|
One
and Only Network
|
152,796
|
44.4
|
|
National
Discount Brokers
|
182,201
|
5.2
|
|
uBid
|
139,615
|
41.0
|
|
iWon
|
180,671
|
6.8
|
|
iWin
|
134,426
|
18.7
|
|
Coolsavings
|
180,215
|
23.6
|
|
Bonzi
Software
|
130,055
|
48.4
|
*Impressions
reported include house ads, which are ads that run on an advertiser’s
own web property.
Example:
An estimated 180.2 million Coolsavings banners were completely loaded
on home users' computers during the reporting period. These banners
were delivered to 23.6 percent or 21.0 million home Internet users.
Nielsen//NetRatings:
Top Ten Ad Banners Viewed
Month of September 2000
Top
Banners, ranked according to reach percentage, are cited from BannerTrackSM,
Nielsen//NetRatings' syndicated ad research service.
|
Advertiser*
|
Reach
%
|
Creative
|
|
Bonzi
Software
|
18.3
|
Warning:
Your Internet Connection Is Not Optimized. Download
InternetBOOST ’99 Now!
|
|
Capital
One
|
17.9
|
How
FAST do you want your credit decision?
|
|
Bonzi
Software
|
13.0
|
Bonzi.com:
Your Internet Connection Is Not Optimized. Download
InternetBOOST ’99 Now!
|
|
AmeriDebt
|
12.7
|
Danger!
Bill Problems? We Can Help You Save $!
|
|
Sun
|
12.3
|
One
morning, Larry woke up and dot-commed his datacenter
|
|
Sun
|
12.3
|
Outsourcing
your datacenter, webhosting or ERP?Trust
the Outsourcerer, the Service Provider with Suntone Certification.
|
|
Sun
|
12.2
|
Red
alert! The dot com invasion is here!
|
|
Sun
|
12.2
|
When
the big, bad competitor came to town…The
Little Toystore used the dot to help take them down.
|
|
Capital
One
|
10.9
|
0%
Intro>>9.9% Fixed. Not just another pretty card
|
|
ClassMates
|
10.3
|
Do
you know this person? Who could she be?
|
|
Advertiser*
|
Reach
%
|
Creative
|
|
Bonzi
Software
|
32.2
|
Warning:
Your Internet Connection Is Not Optimized.Download
InternetBOOST ’99 Now!
|
|
Capital
One
|
28.2
|
How
FAST do you want your credit decision?
|
|
Bonzi
Software
|
22.4
|
Bonzi.com:
Your Internet Connection Is Not Optimized. Download
InternetBOOST ’99 Now!
|
|
Ford
|
20.1
|
For
official Ford News on the Firestone recall, click here.
|
|
AmeriDebt
|
19.9
|
Danger!
Bill Problems? We Can Help You Save $!
|
|
Get
Smart
|
18.8
|
Find
a mortgage. On your own terms.
|
|
Capital
One
|
18.4
|
0%
Intro>>9.9% Fixed. Not just another pretty card
|
|
Colonize
|
18.1
|
Message
Alert - You have 1 message waiting for you.
|
|
Capital
One
|
16.9
|
Capital
One VISA PLATINUM0%
Intro Rate Fixed 9.9% APR thereafter on ALL PURCHASES
|
|
ClassMates
|
16.7
|
Do
you know this person? Who could she be?
|
*Ad banners
that run predominantly on an advertiser's own property are not included
in the top banner rankings.
Nielsen//NetRatings:
Average Internet Usage At-Home & At-Work
Month of September 2000
Data
below represent activity for the average Internet user at-home and at-work
during the month.
| |
At-Home,
September
|
%
Change from August
|
|
At-Work,
September
|
%
Change from August
|
|
Number
of Sessions per Week
|
18
|
0
|
|
39
|
-4.9
|
|
Number
of Unique Sites Visited
|
10
|
0
|
|
28
|
-6.7
|
|
Page
Views per Week
|
689
|
-4.2
|
|
1,376
|
-7.0
|
|
Page
Views per Surfing Session
|
38
|
-7.3
|
|
35
|
-2.8
|
|
Time
Spent per Week
|
9:35:38
|
+3.9
|
|
20:58:54
|
-4.2
|
|
Time
Spent during Surfing Session
|
0:31:32
|
+0.3
|
|
0:32:06
|
-0.4
|
|
Duration
of a Page viewed
|
0:00:50
|
+8.2
|
|
0:00:55
|
+2.5
|
|
Average
Click Rate for Top Banners
|
.44
|
-6.4
|
|
.24
|
+4.4
|
|
Active
Internet Universe (actually surfed)
|
89.1
million
|
-0.4
|
|
33.9
million
|
+3.2
|
|
Current
Internet Universe Estimate (had access, but did not necessarily
go online)
|
147.7
million
|
+0.9
|
|
35.9
million
|
+3.2
|
About
Nielsen//NetRatings
Nielsen//NetRatings, the audience measurement service from Nielsen Media
Research and NetRatings, Inc., collects real-time data from more than
65,000 panel members in the United States. The U.S. panel sample
consists of 57,000 at-home users and 8,000 at-work users. These
panels collectively represent the largest representative media research
sample of Internet users in the industry. Worldwide, Nielsen//NetRatings
services are provided via a partnership with ACNielsen eRatings.com,
a venture between ACNielsen (NYSE: ART) and NetRatings, Inc., and measure
the Internet experiences of more than 175,000 Internet users.
Nielsen//NetRatings
services use unique technology capable of measuring both Internet use
and advertising to provide the most timely, accurate and comprehensive
Internet usage data and advertising information in the global marketplace.
Nielsen//NetRatings services leverage proprietary data-collection technology
from NetRatings, Nielsen Media Research's 50 years of expertise in research
and audience measurement, and ACNielsen’s international leadership
in supplying market research information covering more than 100 countries.
Editor’s
Note: Please source all data to Nielsen//NetRatings.
#
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