Publishers
Clearing House Web Site Soars 230 Percent, According To Nielsen//Netratings
NEW
YORK – October 6, 2000 – The Internet ratings report for
the week ending October 1 from Nielsen//NetRatings, the Internet audience
measurement service from Nielsen Media Research, ACNielsen eRatings.com
and NetRatings, Inc. (Nasdaq: NTRT), shows a 230 percent spike in U.S.
home traffic to PCH.com, the online version of Publishers Clearing House.
Traffic to PCH.com totalled 851,000 unique visitors for the week ending
October 1, compared to 258,000 during the previous week. PCH.com attracted
surfers hoping to ride the wave to instant riches with their national
1 million dollar sweepstakes giveaway set for later this month.
“It’s
not a complete surprise that the traditional offline popularity of Publishers
Clearing House would eventually translate into the online world,”
said Sean Kaldor, vice president of e-commerce strategies, NetRatings.
“Whether it’s TV game shows, like ‘Who wants to be a
Millionaire?’, or the latest casino in Las Vegas, or the myriad
of online sweepstakes sites, people have a passion for seeking instant
fortune.”
Five of
the top fifteen fastest growing sites at home for the week were sweepstakes
and gaming sites. Other big gainers included Troppolotto.com, Netflip.com,
Winfreestuff.com, and Grouplotto.com. Troppolotto.com ended the week
with 379,000 unique visitors, an increase of 92 percent, while 549,000
surfers visited Netflip.com, an increase of 87 percent. Winfreestuff.com’s
traffic rose 86 percent to 328,000 unique visitors and Grouplotto.com
jumped 63 percent to 978,000 visitors for the week ending October 1
(see Table 1).
Table
1. Nielsen//NetRatings Fastest Growing Sweepstakes Sites, Week Ending
October 1 (Home)
|
Sites
|
Unique
Audience 9/24
|
Unique
Audience 10/1
|
Percent
Growth
|
|
PCH.com
|
258,000
|
851,000
|
230%
|
|
Troppolotto.com
|
197,000
|
379,000
|
92%
|
|
Netflip.com
|
294,000
|
549,000
|
87%
|
|
Winfreestuff.com
|
176,000
|
328,000
|
86%
|
|
Grouplotto.com
|
601,000
|
978,000
|
63%
|
Nielsen//NetRatings:
Top 25 Web Sites by Property
September
25 – October 1, 2000
Ranking
of the Most Visited Web Properties
|
Top
25 Properties, At-Home
|
|
|
Top
25 Properties, At-Work
|
|
|
Property
|
Unique
Audience (000)
|
Time
Per Person (hrs:min:sec)
|
|
Property
|
Unique
Audience (000)
|
Time
Per Person (hrs:min:sec)
|
|
1.
AOL Websites
|
29,119
|
0:13:24
|
|
1.
Yahoo!
|
14,655
|
0:40:36
|
|
2.
Yahoo!
|
26,181
|
0:27:28
|
|
2.
AOL Websites
|
14,118
|
0:16:15
|
|
3.
MSN
|
20,195
|
0:25:47
|
|
3.
MSN
|
11,779
|
0:28:44
|
|
4.
Microsoft
|
9,773
|
0:05:37
|
|
4.
Microsoft
|
7,829
|
0:07:43
|
|
5.
Lycos Network
|
9,091
|
0:08:28
|
|
5.
Lycos Network
|
5,666
|
0:13:42
|
|
6.
Excite@Home
|
9,038
|
0:14:24
|
|
6.
Excite@Home
|
5,522
|
0:16:57
|
|
7.
Walt Disney Internet Group
|
7,762
|
0:13:42
|
|
7.
Walt Disney Internet Group
|
5,459
|
0:19:53
|
|
8.
eBay
|
5,722
|
0:51:14
|
|
8.
Time Warner
|
3,908
|
0:14:54
|
|
9.
Time Warner
|
5,274
|
0:09:25
|
|
9.
eBay
|
3,765
|
1:02:18
|
|
10.
About The Human Internet
|
4,765
|
0:07:23
|
|
10.
AltaVista
|
3,346
|
0:10:03
|
|
11.
NBC Internet
|
4,627
|
0:07:37
|
|
11.
Amazon
|
3,098
|
0:11:25
|
|
12.
AltaVista
|
4,486
|
0:08:26
|
|
12.
iWon.com Inc.
|
3,091
|
0:33:40
|
|
13.
eUniverse Network
|
4,445
|
0:09:09
|
|
13.
About The Human Internet
|
2,846
|
0:06:39
|
|
14.
Amazon
|
4,323
|
0:08:00
|
|
14.
NBC Internet
|
2,394
|
0:08:19
|
|
15.
LookSmart
|
3,824
|
0:04:31
|
|
15.
CNET Networks
|
2,097
|
0:07:37
|
|
16.
iWon.com Inc.
|
3,668
|
0:26:38
|
|
16.
LookSmart
|
2,061
|
0:03:28
|
|
17.
Ask Jeeves
|
3,385
|
0:06:41
|
|
17.
Ask Jeeves
|
2,014
|
0:04:37
|
|
18.
EarthLink
|
3,071
|
0:08:37
|
|
18.
eUniverse Network
|
1,957
|
0:06:05
|
|
19.
Gator.com
|
2,892
|
0:06:19
|
|
19.
The Go2Net Network
|
1,949
|
0:08:02
|
|
20.
The Go2Net Network
|
2,775
|
0:05:41
|
|
20.
AT&T
|
1,881
|
0:10:10
|
|
21.
CNET Networks
|
2,630
|
0:05:57
|
|
21.
Google
|
1,866
|
0:09:30
|
|
22.
American Greetings
|
2,578
|
0:07:48
|
|
22.
ZDNet
|
1,823
|
0:08:55
|
|
23.
Napster Inc.
|
2,446
|
0:06:08
|
|
23.
Weather Channel
|
1,789
|
0:05:39
|
|
24.
Real Network
|
2,330
|
0:05:18
|
|
24.
Real Network
|
1,622
|
0:05:31
|
|
25.
AT&T
|
2,322
|
0:08:59
|
|
25.
Macromedia
|
1,454
|
0:12:51
|
Example:
The data indicate that 2.3 million home Internet users visited at least
one of the AT&T-owned sites during the week, and each person spent,
on average, a total of 8 minutes and 59 seconds at one or more of their
sites.
Notes:
Rankings are based on audience measurement of people who have access
to the Internet at-home and at-work. Work rankings are based on persons
at work who have access to a non-shared personal computer. A property
is defined as a consolidation of multiple domains and URLs owned by
a single entity. Reach is a measure of the unduplicated audience that
visits a property. The data are expressed as the percentage of the
total universe of Internet users who logged onto the Internet at least
once during the reporting period.
Nielsen//NetRatings:
Top Ten Advertisers
September
25 – October 1, 2000
Top
advertisers, ranked by banner impressions, are based on data from BannerTrackSM,
Nielsen//NetRatings' syndicated advertising research report. An impression
is counted each time an ad banner is fully loaded onto a user’s
screen.
|
Top
10 Advertisers, At-Home
|
|
Top
10 Advertisers, At-Work
|
|
|
Advertiser*
|
Impressions
(000)
|
Reach
%
|
|
Advertiser*
|
Impressions
(000)
|
Reach
%
|
|
1.
TRUSTe
|
556,229
|
23.2
|
|
1.
TRUSTe
|
387,059
|
32.0
|
|
2.
Microsoft
|
425,933
|
34.8
|
|
2.
Microsoft
|
334,160
|
40.8
|
|
3.
Network Solutions
|
164,386
|
27.3
|
|
3.
Network Solutions
|
119,185
|
33.4
|
|
4.
eBay
|
151,155
|
21.9
|
|
4.
Barnes and Noble
|
90,980
|
39.6
|
|
5.
Barnes and Noble
|
120,721
|
34.2
|
|
5.
iWon
|
63,233
|
7.3
|
|
6.
Yahoo!
|
98,615
|
21.2
|
|
6.
Datek
|
62,507
|
10.1
|
|
7.
J2 Global Communications
|
90,053
|
11.5
|
|
7.
E*TRADE
|
62,133
|
10.4
|
|
8.
America Online
|
87,349
|
24.7
|
|
8.
Next Card
|
59,380
|
21.6
|
|
9.
Next Card
|
86,585
|
17.7
|
|
9.
J2 Global Communications
|
57,843
|
13.0
|
|
10.
iWon
|
61,593
|
5.0
|
|
10.
Capital One
|
56,001
|
27.9
|
*Impressions
reported include house ads, which are ads that run on an advertiser’s
own web property.
Example:
An estimated 61.6 million iWon ad banners were completely loaded on
at-home users’ computers during the surfing week. These banners
were delivered to 5.0 percent or 3.2 million home Internet users.
Nielsen//NetRatings:
Top Ten Ad Banners Viewed
September
25 – October 1, 2000
Top
Banners, ranked according to reach percentage, are cited from BannerTrackSM,
Nielsen//NetRatings' syndicated ad research service.
Top
10 Ad Banners Viewed At-Home
|
Advertiser*
|
Reach
%
|
Creative
|
|
1.
Capital One
|
7.7
|
How
FAST do you want your credit decision?
|
|
2.
Verizon/MSN
|
7.7
|
Count
on us to deliver…wherever you are. MSN
Mobile is now available on Verizon Wireless phones.
|
|
3.
Bonzi Software
|
7.5
|
Warning:
Your Internet Connection Is Not Optimized. Download
InternetBOOST ’99 Now!
|
|
4.
Wembley PLC
|
6.8
|
24
dogs
|
|
5.
Bonzi Software
|
6.1
|
Bonzi.com:
Your Internet Connection Is Not Optimized. Download
InternetBOOST ’99 Now!
|
|
6.
J2 Global Communications
|
6.0
|
No
operators. No dialing. No special equipment. Hassle
free conference calling from J2
|
|
7.
Capital One
|
6.0
|
Capital
One VISA PLATINUM 0%
Intro Rate Fixed 9.9% APR thereafter on ALL PURCHASES
|
|
8.
J2 Global Communications
|
5.6
|
$5000
Grand Prize! - connect2win j2
Kickoff Sweepstakes!
|
|
9.
Capital One
|
5.5
|
0%
Intro>>9.9% Fixed. Not just another pretty card
|
|
10.
Colonize
|
5.1
|
Message
Alert - You have 1 message waiting for you.
|
Top
10 Ad Banners Viewed At-Work
|
Advertiser*
|
Reach
%
|
Creative
|
|
1.
Capital One
|
11.8
|
How
FAST do you want your credit decision?
|
|
2.
Bonzi Software
|
11.3
|
Warning:
Your Internet Connection Is Not Optimized. Download
InternetBOOST ’99 Now!
|
|
3.
Bonzi Software
|
10.4
|
Bonzi.com:
Your Internet Connection Is Not Optimized. Download
InternetBOOST ’99 Now!
|
|
4.
Capital One
|
10.1
|
Capital
One VISA PLATINUM 0%
Intro Rate Fixed 9.9% APR thereafter on ALL PURCHASES
|
|
5.
Verizon/MSN
|
9.9
|
Count
on us to deliver…wherever you are. MSN
Mobile is now available on Verizon Wireless phones.
|
|
6.
Ford
|
9.8
|
For
official Ford News on the Firestone recall, click here.
|
|
7.
Capital One
|
9.7
|
0%
Intro>>9.9% Fixed. Not just another pretty card
|
|
8.
Barnes and Noble
|
8.3
|
Save
up to 90% at barnesandnoble.com on
bargain books!! Shop Now!
|
|
9.
Wembley PLC
|
8.0
|
24
dogs
|
|
10.
J2 Global Communications
|
7.9
|
No
operators. No dialing. No special equipment. Hassle
free conference calling from J2
|
*Ad banners
that run predominantly on an advertiser's own property or house ads are
not included in the above.
Nielsen//NetRatings:
Average Internet Usage
September
25 – October 1, 2000
Data
below represent activity for the average Internet user during the designated
weekly period.
| |
Current
Week At-Home
|
%
Change from Last Week
|
|
Current
Week At-Work
|
%
Change from Last Week
|
|
Number
of Sessions per Week
|
6
|
0
|
|
11
|
0
|
|
Number
of Unique Sites Visited
|
6
|
0
|
|
13
|
+8.3
|
|
Page
Views per Week
|
224
|
-0.9
|
|
376
|
-1.3
|
|
Page
Views per Surfing Session
|
38
|
0
|
|
35
|
-2.8
|
|
Time
Spent per Week
|
3:07:42
|
-0.8
|
|
5:46:19
|
-0.1
|
|
Time
Spent during Surfing Session
|
0:31:28
|
-0.5
|
|
0:31:57
|
-1.5
|
|
Duration
of a Page viewed
|
0:00:50
|
-0.5
|
|
0:00:55
|
+1.3
|
|
Average
Click Rate for Top Banners
|
.27
|
-3.6
|
|
.19
|
+18.8
|
|
Active
Internet Universe (actually surfed)
|
65.1
million
|
-0.8
|
|
30.6
million
|
-1.7
|
|
Current
Internet Universe Estimate (had access, but did not necessarily
go online)
|
148.2
million
|
+0.1
|
|
35.9
million
|
0
|
About
Nielsen//NetRatings
Nielsen//NetRatings,
the audience measurement service from Nielsen Media Research and NetRatings,
Inc collects real-time data from more than 65,000 panel members in the
United States. The U.S. panel sample consists of 57,000 at-home users
and 8,000 at-work users. These panels collectively represent the largest
representative media research sample of Internet users in the industry.
Worldwide, Nielsen//NetRatings services are provided via a partnership
with ACNielsen eRatings.com, a venture between ACNielsen (NYSE: ART)
and NetRatings, Inc., and measure the Internet experiences of more than
165,000 Internet users.
Nielsen//NetRatings
services use unique technology capable of measuring both Internet use
and advertising to provide the most timely, accurate and comprehensive
Internet usage data and advertising information in the global marketplace.
Nielsen//NetRatings services leverage proprietary data-collection technology
from NetRatings, Nielsen Media Research's 50 years of expertise in research
and audience measurement, and ACNielsen’s international leadership
in supplying market research information covering more than 100 countries.
Editor’s
Note: Please source all data to Nielsen//NetRatings.
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