NBCOlympics.Com Vaults 84 Percent as the Fastest Growing Site for
U.S. Office Workers, According to Nielsen//NetRatings

NEW YORK – September 29, 2000 – The Internet ratings report for the week ending September 24 from Nielsen//NetRatings, the Internet audience measurement service from Nielsen Media Research, ACNielsen eRatings.com and NetRatings, Inc. (Nasdaq: NTRT), shows that Olympics on the Web has captivated U.S. office workers during the first week of the Sydney 2000 Games, with both NBCOlympics.com and Olympics.com landing as two of the fastest growing sites for the week ending September 24.

Traffic to NBCOlympics.com soared 84 percent to more than 1.1 million unique visitors at work for the week ending September 24, compared to approximately 600,000 the previous week, making the online arm of NBC’s Olympics coverage the fastest growing site for the week at work. More men surfed the site than women, with a gender split of 66 percent men and 34 percent women. Nearly 26 percent of those workers who went to the site checked out the broadcast schedule, showing that the site served as an informational resource for those who wanted to watch the television broadcast, even after they possibly knew the competition results.

Olympics.com also enjoyed golden victory, as site traffic jumped more than 73 percent to 663,000 unique visitors for the U.S. work audience. Olympics.com finished as the sixth fastest growing site at work. Men surfing at work comprised 65 percent of the total traffic, while women made up 35 percent.

"NBC's Olympic site has won the gold medal for the past week with the American cybersports fan at work, surpassing NFL.com in audience traffic,” said Allen Weiner, vice president of analytical services, NetRatings. “Sites such as NBCOlympics.com have successfully combined the immediacy of event results and breaking news with the human drama behind the curtain to create a valuable experience that has continuously grown since the opening ceremony."

Table 1. Nielsen//NetRatings Traffic to NBCOlympics.com & Olympics.com (Work, U.S.)

Site Location Unique Audience Week Ending 9/17 Unique Audience Week Ending 9/24 Percent Growth
NBCOlympics.com Work                           600,182                        1,105,941 84.3%
Olympics.com Work                           382,599                           663,150 73.3%

Nielsen//NetRatings: Top 25 Web Sites by Property

September 18 – 24, 2000

Ranking of the Most Visited Web Properties
Top 25 Properties, At-Home

 

 

Top 25 Properties, At-Work 

Property

Unique Audience (000)

Time Per Person (hrs:min:sec)

Property

Unique Audience (000)

Time Per Person (hrs:min:sec)

1.AOL Websites

29,132

0:13:59

1.Yahoo!

15,019

0:40:26

2.Yahoo!

26,842

0:28:28

2.AOL Websites

14,017

0:17:50

3.MSN

20,396

0:21:13

3.MSN

12,197

0:27:40

4.Microsoft

16,545

0:06:00

4.Microsoft

10,007

0:08:53

5.Lycos Network

9,549

0:08:29

5.Lycos Network

6,152

0:12:36

6.Excite@Home

8,964

0:15:48

6.Walt Disney Internet Group

5,496

0:17:51

7.Walt Disney Internet Group

7,792

0:13:38

7.Excite@Home

5,455

0:19:52

8.Time Warner

5,931

0:11:19

8.Time Warner

4,043

0:15:44

9.eBay

5,034

0:55:20

9.AltaVista

3,682

0:11:12

10.About.com

4,952

0:06:57

10.eBay

3,226

1:02:07

11.AltaVista

4,631

0:09:12

11.Amazon

3,175

0:11:18

12.NBC Internet

4,559

0:07:18

12.About.com

2,934

0:06:17

13.eUniverse Network

4,453

0:09:03

13.iWon.com Inc.

2,873

0:38:26

14.Amazon

4,186

0:08:21

14.NBC Internet

2,478

0:09:02

15.LookSmart

3,814

0:04:49

15.CNET Networks

2,373

0:06:38

16.Ask Jeeves

3,595

0:06:18

16.LookSmart

2,244

0:03:12

17.iWon.com Inc.

3,559

0:26:41

17.Weather Channel

2,173

0:07:05

18.EarthLink

3,131

0:08:56

18.The Go2Net Network

1,977

0:07:12

19.Gator.com

3,100

0:06:33

19.Real Network

1,951

0:05:43

20.CNET Networks

2,848

0:06:21

20.ZDNet

1,854

0:10:52

21.The Go2Net Network

2,601

0:06:42

21.Ask Jeeves

1,806

0:05:22

22.Real Network

2,474

0:04:31

22.Google

1,806

0:08:04

23.Napster Inc.

2,474

0:07:01

23.EarthLink

1,755

0:06:52

24.Weather Channel

2,350

0:05:43

24.eUniverse Network

1,726

0:06:51

25.American Greetings

2,308

0:07:49

25.Gator.com

1,700

0:11:42

Example:  The data indicate that 2.3 million home Internet users visited at least one of the American Greetings-owned sites during the week, and each person spent, on average, a total of 7 minutes and 49 seconds at one or more of their sites.

Notes:  Rankings are based on audience measurement of people who have access to the Internet at-home and at-work.  Work rankings are based on persons at work who have access to a non-shared personal computer.  A property is defined as a consolidation of multiple domains and URLs owned by a single entity.  Reach is a measure of the unduplicated audience that visits a property.  The data are expressed as the percentage of the total universe of Internet users who logged onto the Internet at least once during the reporting period.

Nielsen//NetRatings: Top Ten Advertisers

September 18 – 24, 2000

Top advertisers, ranked by banner impressions, are based on data from BannerTrackSM, Nielsen//NetRatings' syndicated advertising research report.  An impression is counted each time an ad banner is fully loaded onto a user’s screen.

Top 10 Advertisers, At-Home

 

Top 10 Advertisers, At-Work

Advertiser*

Impressions (000)

Reach %

Advertiser*

Impressions (000)

Reach %

1.TRUSTe

554,290

24.4

1.TRUSTe

369,335

33.2

2.Microsoft

475,019

35.3

2.Microsoft

363,732

42.6

3.Network Solutions

204,561

28.1

3.Network Solutions

121,317

32.0

4.eBay

165,813

22.5

4.Barnes and Noble

82,364

40.4

5.Barnes and Noble

110,402

33.3

5.mySimon

66,889

9.7

6.America Online

93,170

24.9

6.eBay

62,811

23.6

7.Next Card

91,080

17.9

7.iWon

61,180

8.7

8.J2 Global Communications

90,950

11.9

8.Datek

61,112

10.6

9.AllAdvantage

88,333

2.4

9.AllAdvantage

61,101

1.0

10.Amazon

77,442

26.4

10.E*TRADE

59,850

10.9

*Impressions reported include house ads, which are ads that run on an advertiser’s own web property.

Example:  An estimated 77.4 million Amazon ad banners were completely loaded on at-home users’ computers during the surfing week.  These banners were delivered to 26.4 percent or 17.3 million home Internet users.

Nielsen//NetRatings: Top Ten Ad Banners Viewed

September 18 – 24, 2000

Top Banners, ranked according to reach percentage, are cited from BannerTrackSM, Nielsen//NetRatings' syndicated ad research service.

Top 10 Ad Banners Viewed At-Home
Advertiser*

Reach %

Creative

1.Bonzi Software

7.3

Warning: Your Internet Connection Is Not Optimized.

Download InternetBOOST ’99 Now!

2.Bonzi Software

7.3

Bonzi.com: Your Internet Connection Is Not Optimized. Download InternetBOOST ’99 Now!

3.Capital One

6.7

How FAST do you want your credit decision?

4.Capital One

6.0

Capital One VISA PLATINUM

0% Intro Rate  Fixed 9.9% APR thereafter on ALL PURCHASES

5.Barnes and Noble

5.8

Save up to 90% at barnesandnoble.comon bargain books!! Shop Now!

6.Sun

5.8

When the big, bad competitor came to town…The Little Toystore used the dot to help take them down.

7.Sun

5.8

Outsourcing your datacenter, webhosting or ERP?Trust the Outsourcerer, the Service Provider with Suntone Certification.

8.Capital One

5.8

0% Intro>>9.9% Fixed.  Not just another pretty card

9.Sun

5.7

One morning, Larry woke up and dot-commed his datacenter

10.Sun

5.6

Red alert! The dot com invasion is here!

Top 10 Ad Banners Viewed At-Work
Advertiser*

Reach %

Creative

1.Bonzi Software

12.5

Warning: Your Internet Connection Is Not Optimized. Download InternetBOOST ’99 Now!

2.Bonzi Software

12.2

Bonzi.com: Your Internet Connection Is Not Optimized. Download InternetBOOST ’99 Now!

3.Barnes and Noble

11.1

Save up to 90% at barnesandnoble.comon bargain books!! Shop Now!

4.Capital One>

10.1

How FAST do you want your credit decision?

5.Ford

9.6

For official Ford News on the Firestone recall, click here.

6.Capital One>

8.5

0% Intro>>9.9% Fixed.  Not just another pretty card

7.Capital One>
8.4
Capital One VISA PLATINUM 0% Intro Rate  Fixed 9.9% APR thereafter on ALL PURCHASES

8.Colonize

8.3

Message Alert - You have 1 message waiting for you.

9.RadioShack

7.4

Buy a Compaq Creative Learning Series computer at RadioShack.Get 12 software titles FREE.

10.J2 Global Communications

7.1

No operators.  No dialing.  No special equipment. Hassle free conference calling from J2.

*Ad banners that run predominantly on an advertiser's own property or house ads are not included in the above.

Nielsen//NetRatings: Average Internet Usage

September 18 – 24, 2000

Data below represent activity for the average Internet user during the designated weekly period.

 

Current Week At-Home

% Change from Last Week

Current Week At-Work

% Change from Last Week

Number of Sessions per Week

6

11

Number of Unique Sites Visited

6

12

Page Views per Week

226

+1.8

381

+1.9

Page Views per Surfing Session

38

+2.7

36

+2.9

Time Spent per Week

3: 09: 09

+2.1

5: 46: 48

+1.2

Time Spent during Surfing Session

0: 31: 37

+1.4

0: 32: 26

+2.4

Duration of a Page viewed

0: 00: 50

-1.3

0: 00: 54

-0.5

Average Click Rate for Top Banners

0.28

+3.7

0.16

Active Internet Universe (actually surfed)

65.6 million

+0.8

31.1 million

+1.2

Current Internet Universe Estimate (had access, but did not necessarily go online)

148.0 million

35.9 million

About Nielsen//NetRatings

Nielsen//NetRatings, the audience measurement service from Nielsen Media Research and NetRatings, Inc., collects real-time data from more than 65,000 panel members in the United States.  The U.S. panel sample consists of 57,000 at-home users and 8,000 at-work users.  These panels collectively represent the largest representative media research sample of Internet users in the industry.  Worldwide, Nielsen//NetRatings services are provided via a partnership with ACNielsen eRatings.com, a venture between ACNielsen (NYSE: ART) and NetRatings, Inc., and measure the Internet experiences of more than 165,000 Internet users.  

Nielsen//NetRatings services use unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace.  Nielsen//NetRatings services leverage proprietary data-collection technology from NetRatings, Nielsen Media Research's 50 years of expertise in research and audience measurement, and ACNielsen’s international leadership in supplying market research information covering more than 100 countries. 

Editor’s Note:  Please source all data to Nielsen//NetRatings.

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