Olympics.Com
Leaps 380 Percent During Opening Week For The 2000 Games, According
To Nielsen//NetRatings
NEW
YORK – September 22, 2000 – The Internet ratings report
for the week ending September 17 from Nielsen//NetRatings, the Internet
audience measurement service from Nielsen Media Research, ACNielsen
eRatings.com and NetRatings, Inc. (Nasdaq: NTRT), shows that traffic
to Olympics.com soared 380 percent to one of the fastest growing sites
for at home users for the week ending September 17, which was the opening
weekend for the 2000 Olympiad.
Olympics.com’s
traffic jumped to 562,000 unique visitors during the first week of TV
broadcast, compared to 117,000 for the previous week. As the official
site for the Sydney, Australia Olympic Games, surfers are logging on
for up-to-the minute results, schedules and athlete stories. Male and
female fans visited Olympics.com equally, with 50.5 percent of male
Internet users clicking through, while female Internet users comprised
49.5 percent of the total audience traffic.
“The
very first Olympics on the Internet looks like it will capture golden
glory,” said Allen Weiner, vice president of analytical services,
NetRatings. “With the time zone difference, the Web lets users
keep up with the latest event information from Australia, allowing surfers
real-time news access.”
Nielsen//NetRatings:
Top 25 Web Sites by Property
September 11 – 17, 2000
Ranking
of the Most Visited Web Properties
|
Top
25 Properties, At-Home
|
|
Top
25 Properties, At-Work |
|
Property
|
Unique
Audience (000)
|
Time
Per Person (hrs:min:sec)
|
|
Property
|
Unique
Audience (000)
|
Time
Per Person (hrs:min:sec)
|
|
AOL
Websites
|
28,696
|
0:14:00
|
|
Yahoo!
|
14,542
|
0:41:06
|
|
Yahoo!
|
25,925
|
0:27:58
|
|
AOL
Websites
|
13,838
|
0:18:21
|
|
MSN
|
19,883
|
0:21:38
|
|
MSN
|
12,070
|
0:28:32
|
|
Microsoft
|
16,416
|
0:06:09
|
|
Microsoft
|
10,004
|
0:08:50
|
|
Lycos
Network
|
9,534
|
0:09:19
|
|
Lycos
Network
|
6,264
|
0:11:36
|
|
Excite@Home
|
8,763
|
0:14:47
|
|
Excite@Home
|
5,742
|
0:17:48
|
|
Walt
Disney Internet Group
|
7,795
|
0:13:45
|
|
Walt
Disney Internet Group
|
5,560
|
0:17:22
|
|
Time
Warner
|
5,463
|
0:09:27
|
|
Time
Warner
|
3,778
|
0:16:40
|
|
eBay
|
4,941
|
0:52:11
|
|
AltaVista
|
3,331
|
0:11:20
|
|
About.com
|
4,845
|
0:07:01
|
|
eBay
|
3,237
|
1:02:21
|
|
eUniverse
Network
|
4,743
|
0:09:09
|
|
Amazon
|
3,025
|
0:10:45
|
|
AltaVista
|
4,687
|
0:08:52
|
|
iWon.com
Inc.
|
2,986
|
0:37:07
|
|
NBC
Internet
|
4,291
|
0:07:56
|
|
About.com
|
2,840
|
0:06:42
|
|
LookSmart
|
3,965
|
0:04:59
|
|
NBC
Internet
|
2,501
|
0:09:06
|
|
Amazon
|
3,839
|
0:08:32
|
|
LookSmart
|
2,054
|
0:03:34
|
|
iWon.com
Inc.
|
3,655
|
0:26:25
|
|
CNET
Networks
|
2,033
|
0:09:41
|
|
Ask
Jeeves
|
3,495
|
0:06:49
|
|
eUniverse
Network
|
1,978
|
0:06:48
|
|
EarthLink
|
3,018
|
0:08:08
|
|
Real
Network
|
1,893
|
0:05:58
|
|
The
Go2Net Network
|
2,863
|
0:05:47
|
|
Ask
Jeeves
|
1,835
|
0:06:31
|
|
Gator.com
|
2,842
|
0:06:18
|
|
Weather
Channel
|
1,826
|
0:07:31
|
|
CNET
Networks
|
2,665
|
0:06:04
|
|
ZDNet
|
1,804
|
0:10:43
|
|
iVillage
|
2,661
|
0:09:01
|
|
The
Go2Net Network
|
1,739
|
0:06:45
|
|
American
Greetings
|
2,591
|
0:08:29
|
|
Google
|
1,614
|
0:07:37
|
|
Real
Network
|
2,567
|
0:04:31
|
|
Gator.com
|
1,597
|
0:11:14
|
|
AT&T
|
2,364
|
0:09:23
|
|
EarthLink
|
1,594
|
0:08:34
|
Example:
The data indicate that 2.4 million home Internet users visited at least
one of the AT&T-owned sites during the week, and each person spent,
on average, a total of 9 minutes and 23 seconds at one or more of their
sites.
Notes:
Rankings are based on audience measurement of people who have access
to the Internet at-home and at-work. Work rankings are based on persons
at work who have access to a non-shared personal computer. A property
is defined as a consolidation of multiple domains and URLs owned by
a single entity. Reach is a measure of the unduplicated audience that
visits a property. The data are expressed as the percentage of the
total universe of Internet users who logged onto the Internet at least
once during the reporting period.
Nielsen//NetRatings:
Top Ten Advertisers
September 11 – 17, 2000
Top advertisers,
ranked by banner impressions, are based on data from BannerTrackSM,
Nielsen//NetRatings' syndicated advertising research report. An impression
is counted each time an ad banner is fully loaded onto a user’s
screen.
|
Top
10 Advertisers, At-Home
|
|
Top
10 Advertisers, At-Work
|
|
Advertiser*
|
Impressions
(000)
|
Reach
%
|
|
Advertiser*
|
Impressions
(000)
|
Reach
%
|
|
TRUSTe
|
513,409
|
23.5
|
|
TRUSTe
|
383,882
|
32.6
|
|
Microsoft
|
462,599
|
36.2
|
|
Microsoft
|
376,043
|
41.7
|
|
eBay
|
127,871
|
15.2
|
|
AllAdvantage
|
142,343
|
3.1
|
|
Yahoo!
|
116,767
|
21.7
|
|
Yahoo!
|
79,243
|
27.5
|
|
Amazon
|
115,567
|
33.5
|
|
Datek
|
71,062
|
9.6
|
|
Network
Solutions
|
109,302
|
24.5
|
|
Amazon
|
69,603
|
37.2
|
|
Next
Card
|
102,636
|
17.8
|
|
mySimon
|
66,948
|
8.5
|
|
AllAdvantage
|
102,155
|
2.1
|
|
Next
Card
|
57,395
|
21.5
|
|
America
Online
|
99,982
|
25.0
|
|
GetSmart
|
56,865
|
18.0
|
|
mySimon
|
73,126
|
5.9
|
|
Network
Solutions
|
53,247
|
28.6
|
*Impressions
reported include house ads, which are ads that run on an advertiser’s
own web property.
Example:
An estimated 73.1 million mySimon ad banners were completely loaded
on at-home users’ computers during the surfing week. These banners
were delivered to 5.9 percent or 3.9 million home Internet users.
Nielsen//NetRatings:
Top Ten Ad Banners Viewed
September 11 – 17, 2000
Top Banners,
ranked according to reach percentage, are cited from BannerTrackSM,
Nielsen//NetRatings' syndicated ad research service.
Top
10 Ad Banners Viewed At-Home
|
Advertiser*
|
Reach
%
|
Creative
|
|
Capital
One
|
9.9
|
How
FAST do you want your credit decision?
|
|
Bonzi
Software
|
9.3
|
Warning:
Your Internet Connection Is Not Optimized. Download InternetBOOST
’99 Now!
|
|
Bonzi
Software
|
7.2
|
Bonzi.com:
Your Internet Connection Is Not Optimized. Download InternetBOOST
’99 Now!
|
|
Capital
One
|
5.6
|
0%
Intro>>9.9% Fixed. Not just another pretty card
|
|
Sun
|
5.5
|
One
morning, Larry woke up and dot-commed his datacenter
|
|
AmeriDebt
|
5.5
|
Danger!
Bill Problems? We Can Help You Save $!
|
|
Sun
|
5.5
|
Outsourcing
your datacenter, webhosting or ERP? Trust the Outsourcerer, the
Service Provider with Suntone Certification.
|
|
Sun
|
5.3
|
When
the big, bad competitor came to town… The Little Toystore
used the dot to help take them down.
|
|
Sun
|
5.3
|
Red
alert! The dot com invasion is here!
|
|
Capital
One
|
5.0
|
Capital
One VISA PLATINUM 0% Intro Rate Fixed 9.9% APR thereafter on
ALL PURCHASES
|
Top
10 Ad Banners Viewed At-Work
|
Advertiser*
|
Reach
%
|
Creative
|
|
Bonzi
Software
|
15.6
|
Warning:
Your Internet Connection Is Not Optimized. Download InternetBOOST
’99 Now!
|
|
Capital
One
|
13.6
|
How
FAST do you want your credit decision?
|
|
Bonzi
Software
|
10.9
|
Bonzi.com:
Your Internet Connection Is Not Optimized. Download InternetBOOST
’99 Now!
|
|
Capital
One
|
8.5
|
0%
Intro>>9.9% Fixed. Not just another pretty card
|
|
AmeriDebt
|
8.4
|
Danger!
Bill Problems? We Can Help You Save $!
|
|
GetSmart
|
7.6
|
Find
a mortgage. On your terms.
|
|
Capital
One
|
7.5
|
Capital
One VISA PLATINUM 0% Intro Rate Fixed 9.9% APR thereafter on
ALL PURCHASES
|
|
Barnes
and Noble
|
7.5
|
Save
up to 90% at barnesandnoble.com on bargain books!! Shop Now!
|
|
Ford
|
7.4
|
For
official Ford News on the Firestone recall, click here.
|
|
Colonize
|
6.9
|
Message
Alert - You have 1 message waiting for you.
|
*Ad banners
that run predominantly on an advertiser's own property or house ads are
not included in the above.
Nielsen//NetRatings:
Average Internet Usage
September 11 – 17, 2000
Data
below represent activity for the average Internet user during the designated
weekly period.
| |
Current
Week At-Home
|
%
Change from Last Week
|
|
Current
Week At-Work
|
%
Change from Last Week
|
|
Number
of Sessions per Week
|
6
|
0
|
|
11
|
+10.0
|
|
Number
of Unique Sites Visited
|
6
|
0
|
|
12
|
0
|
|
Page
Views per Week
|
222
|
-2.6
|
|
374
|
+8.1
|
|
Page
Views per Surfing Session
|
37
|
-2.6
|
|
35
|
0
|
|
Time
Spent per Week
|
3:
05: 19
|
-1.8
|
|
5:
42: 45
|
+8.9
|
|
Time
Spent during Surfing Session
|
0:
31: 11
|
-1.0
|
|
0:
31: 41
|
-1.6
|
|
Duration
of a Page viewed
|
0:
00: 51
|
+1.7
|
|
0:
00: 54
|
-1.6
|
|
Average
Click Rate for Top Banners
|
0.27
|
-12.9
|
|
0.16
|
-20.0
|
|
Active
Internet Universe (actually surfed)
|
65.1
million
|
-1.3
|
|
30.7
million
|
+1.0
|
|
Current
Internet Universe Estimate (had access, but did not necessarily
go online)
|
148.1
million
|
+0.2
|
|
35.9
million
|
0
|
About
Nielsen//NetRatings
Nielsen//NetRatings,
the audience measurement service from Nielsen Media Research and NetRatings,
Inc., collects real-time data from more than 65,000 panel members in
the United States. The U.S. panel sample consists of 57,000 at-home
users and 8,000 at-work users. These panels collectively represent
the largest representative media research sample of Internet users in
the industry. Worldwide, Nielsen//NetRatings services are provided
via a partnership with ACNielsen eRatings.com, a venture between ACNielsen
(NYSE: ART) and NetRatings, Inc., and measure the Internet experiences
of more than 165,000 Internet users.
Nielsen//NetRatings
services use unique technology capable of measuring both Internet use
and advertising to provide the most timely, accurate and comprehensive
Internet usage data and advertising information in the global marketplace.
Nielsen//NetRatings services leverage proprietary data-collection technology
from NetRatings, Nielsen Media Research's 50 years of expertise in research
and audience measurement, and ACNielsen’s international leadership
in supplying market research information covering more than 100 countries.
Editor’s
Note: Please source all data to Nielsen//NetRatings.
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