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‘Survivor’ Site Vaults 115 Percent In Daily Traffic U.S. Fans Tune in on Television and the Internet NEW YORK – August 24, 2000 – The Internet ratings from Nielsen//NetRatings, the Internet audience measurement service from Nielsen Media Research, ACNielsen eRatings.com and NetRatings, Inc. (Nasdaq: NTRT), reports that traffic at home to the ‘Survivor’ portion of the CBS Web site soared 115 percent on Wednesday, August 23, the night of the final episode, from Tuesday, August 22, the day before the final show. According to Nielsen//NetRatings’ Daily Overnight Analysis, the reality-based television show propelled site traffic to the ‘Survivor’ Web page of CBS.com (http://www.cbs.com/network/tvshows/mini/survivor) to 254,000 on Wednesday from 118,000 unique visitors on Tuesday (see Table 1).“CBS-TV’s ‘Survivor’ has made a splash not only on the TV screen, but also on the Web,“ said Allen Weiner, vice president of analytical services, NetRatings. “The phenomenal success of ‘Survivor’ has proven that a Web site can support a TV program’s promotional campaign while adding Internet viral marketing into the mix.” "Over time, the capabilities to leverage traditional and new media together – television and the Internet – will provide a competitive advantage, as the Web begins to threaten television as an advertising venue. The networks and cable channels will be able to sell Web and TV advertising packages that single-channel media cannot provide," said Weiner. Table 1. Nielsen//NetRatings Daily Traffic to ‘Survivor’ Web Page of CBS.com (Home)
Source: Nielsen//NetRatings Daily Overnight Analysis, August 2000 *Traffic fell below Nielsen//NetRatings’ daily reporting levels. About Nielsen//NetRatingsNielsen//NetRatings, the audience measurement service from Nielsen Media Research and NetRatings, Inc., collects real-time data from more than 65,000 panel members in the United States. The U.S. panel sample consists of 57,000 at-home users and 8,000 at-work users. These panels collectively represent the largest representative media research sample of Internet users in the industry. Worldwide, Nielsen//NetRatings services are provided via a partnership with ACNielsen eRatings.com, a venture between ACNielsen (NYSE: ART) and NetRatings, Inc., and measure the Internet experiences of more than 165,000 Internet users. Nielsen//NetRatings services use unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. Nielsen//NetRatings services leverage proprietary data-collection technology from NetRatings, Nielsen Media Research's 50 years of expertise in research and audience measurement, and ACNielsen’s international leadership in supplying market research information covering more than 100 countries. Editor’s Note: Please source all data to Nielsen//NetRatings. # # # |