Music Download Sites Spike In Traffic,
According To Nielsen//NetRatings
NEW
YORK – August 8, 2000 – The Internet ratings for the week
ending July 30 from Nielsen//NetRatings, the Internet audience measurement
service from Nielsen Media Research, ACNielsen eRatings.com and NetRatings,
Inc. (Nasdaq: NTRT), indicates that online music sites spiked in
visitors during the week of the Napster controversy. Web users flocked
to music download sites, including Napster, Scour, MP3.com, Sonicnet
and Listen.com (see Table 1). Scour.com, an online music and digital
entertainment site, led the increase with a 96 percent rise in traffic
to over 380,000 unique visitors from the previous week. Napster’s court
battles continued to fuel the popularity of the music file-swapping
service as the site’s unique audience increased 72 percent to 3.1 million
unique visitors for the week.
“Putting
the handcuffs on one company, Napster, will just force music fans to
use other available software to get their fix,” said Allen Weiner, vice
president of analytical services at NetRatings. “Given the Web’s ability
to spawn new software and distribute those bytes, no court in the world
could end this phenomenon.”
Table
1. Nielsen//NetRatings Audience Traffic to Online Music Sites, (Home)
|
Domain
|
Week
Ending July 23
|
Week
Ending July 30
|
Percent
Change
|
|
Scour.com
|
193,961
|
380,495
|
96%
|
|
Napster.com
|
1,811,431
|
3,113,941
|
72%
|
|
MP3s.com
|
285,874
|
437,566
|
53%
|
|
MusicMatch.com
|
122,058
|
172,202
|
41%
|
|
Listen.com
|
148,128
|
199,637
|
35%
|
|
Sonicnet.com
|
322,943
|
433,206
|
34%
|
Weekly
Internet Ratings
The following set of at-home and at-work information includes: Top
25 Web Properties, Top 10 Internet Advertisers, Top 10 Banner Ads and
Average Web Usage statistics for the week ending July 30, 2000.
Nielsen//NetRatings:
Top 25 Web Sites by Property
July 24 – 30, 2000
Ranking of the Most Visited Web Properties
|
Top 25 Properties, At-Home
|
|
Top
25 Properties, At-Work
|
|
Property
|
Unique Audience (000)
|
Time Per Person (hrs:min:sec)
|
|
Property
|
Unique Audience (000)
|
Time Per Person (hrs:min:sec)
|
|
1.
AOL
Websites
|
28,935
|
0:14:28
|
|
1.
Yahoo!
|
13,702
|
0:38:22
|
|
2.
Yahoo!
|
25,329
|
0:31:17
|
|
2.
AOL
Websites
|
13,232
|
0:18:40
|
|
3.
MSN
|
19,218
|
0:21:29
|
|
3.
MSN
|
11,287
|
0:27:14
|
|
4.
Microsoft
|
16,276
|
0:05:47
|
|
4.
Microsoft
|
9,524
|
0:08:11
|
|
5.
Lycos
Network
|
9,904
|
0:12:14
|
|
5.
Lycos
Network
|
5,860
|
0:14:20
|
|
6.
Excite@Home
|
8,470
|
0:15:01
|
|
6.
Excite@Home
|
5,280
|
0:17:04
|
|
7.
GO
Network
|
7,533
|
0:13:51
|
|
7.
GO
Network
|
4,682
|
0:17:28
|
|
8.
About.com
|
5,293
|
0:06:30
|
|
8.
AltaVista
|
3,806
|
0:11:30
|
|
9.
AltaVista
|
5,186
|
0:09:53
|
|
9.
Time
Warner
|
3,681
|
0:17:37
|
|
10. eBay
|
5,018
|
0:55:05
|
|
10. eBay
|
3,032
|
1:11:00
|
|
11. Time
Warner
|
4,985
|
0:09:36
|
|
11. About.com
|
2,929
|
0:06:08
|
|
12. NBC
Internet
|
4,734
|
0:07:49
|
|
12. Amazon
|
2,752
|
0:11:25
|
|
13. eUniverse
Network
|
4,230
|
0:06:34
|
|
13. iWon.com
Inc.
|
2,684
|
0:34:06
|
|
14. LookSmart
|
3,817
|
0:06:24
|
|
14. NBC
Internet
|
2,536
|
0:08:29
|
|
15. Amazon
|
3,717
|
0:09:16
|
|
15. CNN
|
2,188
|
0:22:17
|
|
16. iWon.com
Inc.
|
3,683
|
0:29:19
|
|
16. CNET
Networks
|
2,107
|
0:06:56
|
|
17. Ask
Jeeves
|
3,251
|
0:06:48
|
|
17. LookSmart
|
1,985
|
0:03:44
|
|
18. Napster
Inc.
|
3,114
|
0:08:44
|
|
18. Ask
Jeeves
|
1,859
|
0:06:53
|
|
19. EarthLink
|
3,035
|
0:09:12
|
|
19. eUniverse
Network
|
1,828
|
0:05:34
|
|
20. The
Go2Net Network
|
2,872
|
0:05:37
|
|
20. ZDNet
|
1,812
|
0:08:26
|
|
21. CNET
Networks
|
2,862
|
0:06:20
|
|
21. Weather
Channel
|
1,692
|
0:08:35
|
|
22. Viacom
International
|
2,822
|
0:11:28
|
|
22. InfoSpace
|
1,652
|
0:05:58
|
|
23. Real
Networks
|
2,525
|
0:03:39
|
|
23. Real
Networks
|
1,626
|
0:04:00
|
|
24. InfoSpace
|
2,314
|
0:04:34
|
|
24. AT&T
|
1,626
|
0:10:46
|
|
25. American
Greetings
|
2,311
|
0:08:12
|
|
25. The
Go2Net Network
|
1,603
|
0:08:32
|
Example:
The data indicate that 2.3 million home Internet users visited at least
one of the American Greetings-owned sites during the week, and each
person spent, on average, a total of 8 minutes and 12 seconds at one
or more of their sites.
Notes:
Rankings are based on audience measurement of people who have access
to the Internet at-home and at-work. Work rankings are based on persons
at work who have access to a non-shared personal computer. A property
is defined as a consolidation of multiple domains and URLs owned by
a single entity. Reach is a measure of the unduplicated audience that
visits a property. The data are expressed as the percentage of the
total universe of Internet users who logged onto the Internet at least
once during the reporting period.
Nielsen//NetRatings:
Top Ten Advertisers
July 24 – 30, 2000
Top
advertisers, ranked by banner impressions, are based on data from BannerTrackSM,
Nielsen//NetRatings' syndicated advertising research report. An impression
is counted each time an ad banner is fully loaded onto a user’s screen.
|
Top 10 Advertisers, At-Home
|
|
Top
10 Advertisers, At-Work
|
|
Advertiser*
|
Impressions
(000)
|
Reach
%
|
|
Advertiser*
|
Impressions
(000)
|
Reach
%
|
|
1.
TRUSTe
|
551,945
|
25.5
|
|
1.
TRUSTe
|
384,627
|
34.1
|
|
2.
Microsoft
|
360,847
|
36.3
|
|
2.
Microsoft
|
219,859
|
43.2
|
|
3.
Yahoo!
|
220,284
|
27.8
|
|
3.
Yahoo!
|
143,885
|
35.2
|
|
4.
America
Online
|
157,674
|
28.2
|
|
4.
AllAdvantage
|
129,344
|
1.5
|
|
5.
Next
Card
|
120,490
|
23.2
|
|
5.
Next
Card
|
84,301
|
31.4
|
|
6.
eBay
|
112,081
|
14.9
|
|
6.
Amazon
|
73,738
|
36.1
|
|
7.
AllAdvantage
|
109,064
|
3.7
|
|
7.
Datek
|
70,786
|
10.6
|
|
8.
Casino
On Net
|
104,321
|
12.4
|
|
8.
America
Online
|
64,063
|
24.4
|
|
9.
Gamesville
|
102,364
|
2.4
|
|
9.
E*TRADE
|
60,335
|
13.4
|
|
10. Amazon
|
101,809
|
29.1
|
|
10. National
Discount Brokers
|
58,199
|
7.3
|
*Impressions
reported include house ads, which are ads that run on an advertiser’s
own web property.
Example:
An estimated 101.8 million Amazon ad banners were completely loaded
on at-home users’ computers during the surfing week. These banners
were delivered to 29.1 percent or 18.4 million home Internet users.
Nielsen//NetRatings: Top Ten Ad Banners Viewed
July 24 – 30, 2000
Top
Banners, ranked according to reach percentage, are cited from BannerTrackSM,
Nielsen//NetRatings' syndicated ad research service.
Top 10 Ad Banners Viewed At-Home
|
Advertiser*
|
Reach %
|
Creative
|
|
1.
Capital
One
|
7.0
|
How
FAST do you want your credit decision?
|
|
2.
Bonzi
Software
|
6.9
|
Warning:
Your Internet Connection Is Not Optimized. Download InternetBOOST
’99 Now!
|
|
3.
Capital
One
|
6.8
|
0%
Intro>>9.9% Fixed. Not just another pretty card
|
|
4.
Capital
One
|
6.2
|
Capital
One VISA PLATINUM 0% Intro Rate Fixed 9.9% APR thereafter on
ALL PURCHASES
|
|
5.
ClassMates
|
5.6
|
Do
you know this person? Who could she be?
|
|
6.
PhotoAlley
|
5.5
|
Canon,
Minolta, Olympus, Kodak, Nikon & more click here for better
pictures
|
|
7.
Bonzi
Software
|
4.6
|
Internet
Status: Your Internet Connection Is Not Optimized. Download InternetBOOST
’99 Now!
|
|
8.
Network
Solutions
|
4.5
|
Want
a Web Address? Type it here!
|
|
9.
Office
Depot
|
4.5
|
Free
deliver…low prices…you 1-stop office shop!
|
|
10.
Citibank
|
4.5
|
Credit
card balances piling up? Go Platinum! Citibank Platinum Select
2.9% Intro APR
|
Top 10 Ad Banners Viewed At-Work
|
Advertiser*
|
Reach %
|
Creative
|
|
1.
Bonzi
Software
|
11.5
|
Warning:
Your Internet Connection Is Not Optimized. Download InternetBOOST
’99 Now!
|
|
2.
Capital
One
|
9.7
|
How
FAST do you want your credit decision?
|
|
3.
PhotoAlley
|
9.5
|
Canon,
Minolta, Olympus, Kodak, Nikon & more click here for better
pictures
|
|
4.
ClassMates
|
8.3
|
Do
you know this person? Who could she be?
|
|
5.
Plow&Hearth
|
7.9
|
Must-Haves
for your Garden. Order today from Gardenworks.com
|
|
6.
Network
Solutions
|
7.9
|
Want
a Web Address? Type it here!
|
|
7.
Office
Depot
|
7.7
|
Free
deliver…low prices…you 1-stop office shop!
|
|
8.
Capital
One
|
7.5
|
0%
Intro>>9.9% Fixed. Not just another pretty card
|
|
9.
Capital
One
|
7.4
|
Capital
One VISA PLATINUM 0% Intro Rate Fixed 9.9% APR thereafter on
ALL PURCHASES
|
|
10.
Citibank
|
7.3
|
Credit
card balances piling up? Go Platinum! Citibank Platinum Select
2.9% Intro APR
|
*Ad
banners that run predominantly on an advertiser's own property or house
ads are not included in the above.
Nielsen//NetRatings: Average Internet Usage
July 24 – 30, 2000
Data
below represent activity for the average Internet user during the designated
weekly period.
|
|
Current Week At-Home
|
% Change from Last Week
|
|
Current Week At-Work
|
% Change from Last Week
|
|
Number
of Sessions per Week
|
6
|
0
|
|
10
|
-9.1
|
|
Number
of Unique Sites Visited
|
6
|
0
|
|
13
|
0
|
|
Page
Views per Week
|
237
|
+2.2
|
|
381
|
-0.5
|
|
Page
Views per Surfing Session
|
39
|
0
|
|
36
|
0
|
|
Time
Spent per Week
|
3:
13: 35
|
+3.4
|
|
5:
41: 08
|
-0.5
|
|
Time
Spent during Surfing Session
|
0:
32: 01
|
+2.0
|
|
0:
32: 38
|
+1.2
|
|
Duration
of a Page viewed
|
0:
00: 49
|
+2.0
|
|
