June Internet Audience Ratings
NEW
YORK, NY – July 18, 2000
The following
set of at-home and at-work information includes: Top 25 Web Properties,
Top 25 Internet Advertisers, Top 10 Banner Ads and Average Web Usage
statistics for the month of June 2000.
Nielsen//NetRatings:
Top 25 Web Sites by Property
Month of June 2000
Ranking
of the Most Visited Web Properties
|
Top 25 Properties, At-Home |
Top 25 Properties, At-Work |
|||||||
|
Property |
Unique Audience (000) |
Time Per Person (hrs:min:sec) |
Property |
Unique Audience (000) |
Time Per Person (hrs:min:sec) |
|||
|
1. AOL Websites |
48,057 |
0:29:23 |
1. Yahoo! |
21,326 |
1:39:45 |
|||
|
2. Yahoo! |
44,845 |
1:07:04 |
2. AOL Websites |
19,584 |
0:45:45 |
|||
|
3. MSN |
33,193 |
0:48:23 |
3. MSN |
17,746 |
1:15:49 |
|||
|
4. Microsoft |
30,067 |
0:11:56 |
4. Microsoft |
17,741 |
0:18:30 |
|||
|
5. Lycos Network |
22,809 |
0:16:40 |
5. Lycos Network |
12,092 |
0:21:13 |
|||
|
6. Excite@Home |
20,612 |
0:27:29 |
6. Excite@Home |
11,363 |
0:31:30 |
|||
|
7. GO Network |
18,074 |
0:22:58 |
7. GO Network |
10,309 |
0:35:57 |
|||
|
8. AltaVista |
12,787 |
0:14:58 |
8. Amazon |
8,111 |
0:16:16 |
|||
|
9. Time Warner |
12,658 |
0:12:55 |
9. AltaVista |
8,077 |
0:23:28 |
|||
|
10. NBC Internet |
12,132 |
0:12:56 |
10. Time Warner |
7,771 |
0:28:36 |
|||
|
11. About.com |
11,925 |
0:09:27 |
11. About.com |
6,566 |
0:12:27 |
|||
|
12. Amazon |
11,118 |
0:13:48 |
12. NBC Internet |
6,517 |
0:15:39 |
|||
|
13. eUniverse Network |
10,030 |
0:13:13 |
13. Real Networks |
5,571 |
0:05:30 |
|||
|
14. eBay |
9,696 |
1:45:50 |
14. eBay |
5,375 |
2:45:12 |
|||
|
15. Ask Jeeves |
8,357 |
0:11:05 |
15. CNET Networks |
5,017 |
0:11:41 |
|||
|
16. Real Networks |
8,210 |
0:05:29 |
16. ZDNet |
4,640 |
0:13:24 |
|||
|
17. LookSmart |
7,977 |
0:08:22 |
17. Weather Channel |
4,628 |
0:16:04 |
|||
|
18. Macromedia |
7,848 |
0:10:16 |
18. Macromedia |
4,554 |
0:10:55 |
|||
|
19. American Greetings |
7,722 |
0:11:17 |
19. InfoSpace |
4,484 |
0:08:49 |
|||
|
20. Viacom International |
7,698 |
0:12:23 |
20. The Go2Net Network |
4,375 |
0:15:29 |
|||
|
21. The Go2Net Network |
7,640 |
0:08:50 |
21. Mapquest |
4,335 |
0:09:30 |
|||
|
22. CNET Networks |
6,960 |
0:08:48 |
22. Travelocity |
4,270 |
0:19:26 |
|||
|
23. InfoSpace |
6,342 |
0:06:08 |
23. LookSmart |
4,269 |
0:05:37 |
|||
|
24. EarthLink |
6,273 |
0:23:56 |
24. eUniverse Network |
4,058 |
0:11:14 |
|||
|
25. Fortune City |
6,032 |
0:06:26 |
25. Ask Jeeves |
4,003 |
0:10:49 |
|||
Example: The at-home data indicate that nearly 6.0 million home Internet users visited at least one of the Fortune City-owned sites during the reporting period, and each person spent, on average, a total of 6 minutes and 26 seconds at one or more of their sites.
Notes: Rankings are based on audience measurement of people who have access to the Internet at-home and at-work. Work rankings are based on persons at-work who have access to a non-shared personal computer. A property is defined as a consolidation of multiple domains and URLs owned by a single entity. Reach is a measure of the unduplicated audience that visits a property. The data are expressed as the percentage of the total universe of Internet users who logged onto the Internet at least once during the reporting period.
Top advertisers, ranked by banner impressions, are based on data from BannerTrackSM, Nielsen//NetRatings' syndicated advertising research report. An impression is counted each time an ad banner is fully loaded onto a user’s screen.
|
Top 25 Advertisers, At-Home |
Top 25 Advertisers, At-Work |
|||||
|
Advertiser* |
Impressions (000) |
Reach % |
Advertiser* |
Impressions (000) |
Reach % |
|
|
1. TRUSTe |
2,569,397 |
38.3 |
1. TRUSTe |
2,121,240 |
55.9 |
|
|
2. Yahoo! |
874,561 |
36.7 |
2. AllAdvantage |
648,747 |
14.8 |
|
|
3. Microsoft |
643,371 |
47.9 |
3. Yahoo! |
593,341 |
49.5 |
|
|
4. Amazon |
636,413 |
48.4 |
4. Amazon |
517,589 |
64.0 |
|
|
5. Next Card |
630,903 |
41.4 |
5. Next Card |
500,966 |
59.2 |
|
|
6. eBay |
628,251 |
28.7 |
6. Microsoft |
464,535 |
67.0 |
|
|
7. AllAdvantage |
579,841 |
10.1 |
7. GetSmart |
418,390 |
35.2 |
|
|
8. America Online |
489,890 |
44.1 |
8. eBay |
401,859 |
40.3 |
|
|
9. SexTracker |
339,475 |
10.8 |
9. Datek |
328,808 |
18.0 |
|
|
10. GetSmart |
339,233 |
19.8 |
10. E*TRADE |
291,540 |
27.2 |
|
|
11. Casino On Net |
334,941 |
19.9 |
11. National Discount Brokers |
261,966 |
12.0 |
|
|
12. Barnes and Noble |
329,456 |
36.1 |
12. ClassMates |
220,263 |
25.3 |
|
|
13. Enews |
288,033 |
16.6 |
13. Barnes and Noble |
211,349 |
40.5 |
|
|
14. Aria |
261,973 |
23.7 |
14. America Online |
210,624 |
50.2 |
|
|
15. ClassMates |
261,036 |
16.0 |
15. TD Waterhouse |
202,939 |
11.9 |
|
|
16. National Discount Brokers |
250,794 |
5.5 |
16. Casino On Net |
189,966 |
27.9 |
|
|
17. Capital One |
211,295 |
29.1 |
17. Netscape |
179,103 |
44.2 |
|
|
18. Network Solutions |
209,823 |
33.1 |
18. Aria |
167,334 |
37.1 |
|
|
19. AltaVista |
202,112 |
23.3 |
19. Enews |
166,053 |
20.6 |
|
|
20. Netscape |
201,562 |
26.8 |
20. Hewlett Packard |
162,589 |
22.1 |
|
|
21. Ad Council |
194,589 |
18.1 |
21. Network Solutions |
161,584 |
50.2 |
|
|
22. E*TRADE |
188,759 |
13.9 |
22. Ameritrade |
160,921 |
25.2 |
|
|
23. Hewlett Packard |
187,650 |
14.1 |
23. AltaVista |
141,571 |
33.7 |
|
|
24. Datek |
174,203 |
7.4 |
24. Capital One |
129,014 |
42.9 |
|
|
25. WebMD |
166,636 |
18.8 |
25. Film House |
122,744 |
2.5 |
|
*Impressions reported include house ads, which are ads that run on an advertiser’s own web property.
Example: An estimated 167 million WebMD banners were completely loaded on home users' computers during the reporting period. These banners were delivered to 18.8% or 15.8 million home Internet users.
Nielsen//NetRatings:
Top Ten Ad Banners Viewed
Month of June 2000
Top Banners, ranked according to reach percentage, are cited from BannerTrackSM, Nielsen//NetRatings' syndicated ad research service.
Top Ten Ad Banners Viewed At-Home
|
Advertiser* |
Reach % |
Creative |
|
1. Bonzi Software |
13.5 |
Warning: Your Internet Connection Is Not Optimized. Download InternetBOOST ’99 Now! |
|
2. Aria |
13.4 |
Instant Approval - Instant Savings - 0% Intro APR |
|
3. Network Solutions |
11.7 |
Want a Web Address? Type it here! |
|
4. AmeriDebt |
10.6 |
Danger! Bill Problems? We Can Help You Save $! |
|
5. GetSmart |
10.4 |
Find a mortgage. On your terms. |
|
6. Capital One |
9.7 |
How FAST do you want your credit decision? |
|
7. E Term |
9.7 |
Save 50-70% on Term Life Insurance |
|
8. E Term |
9.4 |
Save 50-80% on Term Life Insurance |
|
9. Capital One |
8.3 |
Max Credit Limit - $20,000 Fixed APR - 9.9% |
|
10. Aria |
8.3 |
Instant Approval - Instant Savings - 0% Intro APR |
Top Ten Ad Banners Viewed At-Work
|
Advertiser* |
Reach % |
Creative |
|
1. Bonzi Software |
25.5 |
Warning: Your Internet Connection Is Not Optimized. Download InternetBOOST ’99 Now! |
|
2. Aria |
21.9 |
Instant Approval - Instant Savings - 0% Intro APR |
|
3. Network Solutions |
20.8 |
Want a Web Address? Type it here! |
|
4. GetSmart |
20.3 |
Find a mortgage. On your terms. |
|
5. Capital One |
18.2 |
How FAST do you want your credit decision? |
|
6. AmeriDebt |
16.6 |
Danger! Bill Problems? We Can Help You Save $! |
|
7. E Term |
16.5 |
Save 50-70% on Term Life Insurance |
|
8. E Term |
15.9 |
Save 50-80% on Term Life Insurance |
|
9. Aria |
15.2 |
Instant Approval - Instant Savings - 0% Intro APR |
|
10. Aria |
14.2 |
Instant Approval - Instant Savings - 0% Intro APR |
*Ad banners that run predominantly on an advertiser's own property are not included in the top banner rankings.
Nielsen//NetRatings:
Average Internet Usage At-Home & At-Work
Month of June 2000
Data below represent activity for the average Internet user at-home and at-work during the month.
|
At-Home, June |
% Change from May |
At-Work, June |
% Change from May |
||
|
Number of Sessions per Week |
18 |
0.0 |
39 |
-2.5 |
|
|
Number of Unique Sites Visited |
10 |
0.0 |
28 |
-3.5 |
|
|
Page Views per Week |
664 |
+0.3 |
1355 |
-1.5 |
|
|
Page Views per Surfing Session |
37 |
+2.8 |
35 |
+2.9 |
|
|
Time Spent per Week |
9: 04: 29 |
-0.2 |
20: 30: 36 |
-1.3 |
|
|
Time Spent during Surfing Session |
0: 30: 44 |
+3.0 |
0: 31: 38 |
+1.3 |
|
|
Duration of a Page viewed |
0: 00: 50 |
+0.2 |
0: 00: 54 |
-1.6 |
|
|
Average Click Rate for Top Banners |
0.45 |
-8.2 |
0.27 |
0.0 |
|
|
Active Internet Universe (actually surfed) |
83.8 million |
+1.4 |
31.8 million |
-1.2 |
|
|
Current Internet Universe Estimate (had access, but did not necessarily go online) |
137.0 million |
+2.1 |
34.4 million |
+0.8 |
About Nielsen//NetRatings
Nielsen//NetRatings,
the audience measurement service from Nielsen Media Research and NetRatings,
Inc., collects real-time data from more than 65,000 panel members in
the United States. The U.S. panel sample consists of 57,000 at-home
users and 8,000 at-work users. These panels collectively represent
the largest representative media research sample of Internet users in
the industry. Worldwide, Nielsen//NetRatings services are provided
via a partnership with ACNielsen eRatings.com, and measure the Internet
experiences of more than 150,000 Internet users.
Nielsen//NetRatings services use unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. Nielsen//NetRatings services leverage proprietary data-collection technology from NetRatings, Nielsen Media Research's 50 years of expertise in research and audience measurement, and ACNielsen’s international leadership in supplying market research information covering more than 100 countries.
Editor’s Note: Please source all data to Nielsen//NetRatings.