“Big
Brother” Site Jumps 214 Percent In Daily Traffic A Week
After Show’s Debut, According To Nielsen//NetRatings
NEW
YORK – July 14, 2000 – The Internet ratings report for
the week ending July 9 from Nielsen//NetRatings, the fastest growing
Internet audience measurement service in the industry from Nielsen Media
Research, ACNielsen eRatings.com and NetRatings, Inc. (Nasdaq: NTRT),
shows that the site for CBS’s reality-based television show, Big
Brother, peaked in daily audience traffic on Thursday, July 13 with
574,000 home visitors, a week after the show’s premiere. Although
many media outlets have noted the show’s lower than expected numbers
for television viewers, Nielsen//NetRatings’ Overnight Analysis
reveals that the site soared 214 percent in daily unique audience this
past Thursday, when the “voting-off” of cast members was determined.
"Though
Big Brother’s daily unique audience numbers over the course of
the first week may suggest a slight 'cooling-off' in overall interest,
the spike in traffic during the second week is proof positive of the
show’s viability,” said TS Kelly, director of Internet Media
Strategies, NetRatings. “Big Brother, like sister show Survivor,
has delivered another welcome shot of youth and vitality to the CBS
Network, both online and off.“
Table
1. Daily Unique Audience to BigBrother2000.com, (Home)
|
Date
|
Unique
Audience
|
|
July
13, Thurs.
|
573,536
|
|
July
12, Wed.
|
182,450
|
|
July
11,Tues.
|
202,964
|
|
July
10, Mon.
|
202,863
|
|
July
9, Sun.
|
242,395
|
|
July
8, Sat.
|
257,770
|
|
July
7, Fri.
|
397,157
|
|
July
6, Thurs.
|
568,456
|
|
July
5, Wed.
|
362,455
|
The following
set of at-home and at-work information includes: Top 25 Web Properties,
Top 10 Internet Advertisers, Top 10 Banner Ads and Average Web Usage
statistics for the week ending July 9, 2000.
Nielsen//NetRatings:
Top 25 Web Sites by Property
July 3 –9, 2000
Ranking
of the Most Visited Web Properties
|
Top
25 Properties, At-Home
|
|
Top
25 Properties, At-Work
|
|
Property
|
Unique
Audience (000)
|
Time
Per Person (hrs:min:sec)
|
|
Property
|
Unique
Audience (000)
|
Time
Per Person (hrs:min:sec)
|
|
1.
AOL Websites
|
27,320
|
0:12:53
|
|
1.
Yahoo!
|
12,637
|
0:35:38
|
|
2.
Yahoo!
|
25,426
|
0:28:32
|
|
2.
AOL Websites
|
11,683
|
0:16:31
|
|
3.
MSN
|
18,947
|
0:20:01
|
|
3.
MSN
|
10,037
|
0:26:37
|
|
4.
Microsoft
|
15,732
|
0:05:33
|
|
4.
Microsoft
|
8,372
|
0:07:28
|
|
5.
Lycos Network
|
9,617
|
0:10:32
|
|
5.
Lycos Network
|
4,805
|
0:12:01
|
|
6.
Excite@Home
|
9,615
|
0:14:40
|
|
6.
Excite@Home
|
4,743
|
0:13:57
|
|
7.
GO Network
|
7,516
|
0:14:03
|
|
7.
GO Network
|
4,422
|
0:17:07
|
|
8.
Time Warner
|
5,223
|
0:08:01
|
|
8.
AltaVista
|
3,347
|
0:09:48
|
|
9.
eUniverse Network
|
5,152
|
0:08:17
|
|
9.
Time Warner
|
3,210
|
0:14:04
|
|
10.
AltaVista
|
5,138
|
0:08:41
|
|
10.
eBay
|
2,605
|
1:21:32
|
|
11.
NBC Internet
|
5,001
|
0:07:56
|
|
11.
Amazon
|
2,592
|
0:12:05
|
|
12.
eBay
|
4,734
|
0:55:10
|
|
12.
NBC Internet
|
2,395
|
0:08:19
|
|
13.
About.com
|
4,203
|
0:07:08
|
|
13.
About.com
|
2,391
|
0:07:12
|
|
14.
Amazon
|
3,923
|
0:09:21
|
|
14.
iWon.com Inc.
|
2,136
|
0:29:39
|
|
15.
Real Networks
|
3,296
|
0:03:58
|
|
15.
eUniverse Network
|
2,047
|
0:07:03
|
|
16.
LookSmart
|
3,269
|
0:05:15
|
|
16.
Real Networks
|
1,801
|
0:03:56
|
|
17.
iWon.com Inc.
|
3,220
|
0:29:41
|
|
17.
ZDNet
|
1,710
|
0:08:18
|
|
18.
Ask Jeeves
|
3,043
|
0:06:36
|
|
18.
CNET Networks
|
1,673
|
0:05:51
|
|
19.
The Go2Net Network
|
2,995
|
0:06:05
|
|
19.
The Go2Net Network
|
1,645
|
0:05:50
|
|
20.
EarthLink
|
2,967
|
0:13:00
|
|
20.
CNN
|
1,598
|
0:19:48
|
|
21.
American Greetings
|
2,887
|
0:07:49
|
|
21.
EarthLink
|
1,481
|
0:10:10
|
|
22.
CNET Networks
|
2,457
|
0:06:56
|
|
22.
LookSmart
|
1,467
|
0:03:42
|
|
23.
Macromedia
|
2,392
|
0:08:29
|
|
23.
Ask Jeeves
|
1,461
|
0:05:35
|
|
24.
Comet Systems
|
2,279
|
0:02:14
|
|
24.
Weather Channel
|
1,457
|
0:07:12
|
|
25.
Unicast Communications Corporation
|
2,274
|
0:03:08
|
|
25.
AT&T
|
1,358
|
0:09:31
|
Example:
The data indicate that 2.3 million home Internet users visited at least
one of the Unicast Communications Corporation-owned sites during the
week, and each person spent, on average, a total of 3 minutes and 8
seconds at one or more of their sites.
Notes:
Rankings are based on audience measurement of people who have access
to the Internet at-home and at-work. Work rankings are based on persons
at work who have access to a non-shared personal computer. A property
is defined as a consolidation of multiple domains and URLs owned by
a single entity. Reach is a measure of the unduplicated audience that
visits a property. The data are expressed as the percentage of the
total universe of Internet users who logged onto the Internet at least
once during the reporting period.
Nielsen//NetRatings:
Top Ten Advertisers
July 3 –9, 2000
Top advertisers,
ranked by banner impressions, are based on data from BannerTrackSM,
Nielsen//NetRatings'
syndicated advertising research report. An impression is counted each
time an ad banner is fully loaded onto a user’s screen.
|
Top
10 Advertisers, At-Home
|
|
|
|
Advertiser*
|
Impressions
(000)
|
Reach
%
|
|
Advertiser*
|
Impressions
(000)
|
Reach
%
|
|
1.
TRUSTe
|
547,016
|
23.8
|
|
1.
TRUSTe
|
380,887
|
30.0
|
|
2.
AllAdvantage
|
369,919
|
4.0
|
|
2.
AllAdvantage
|
324,053
|
3.5
|
|
3.
Microsoft
|
265,757
|
35.6
|
|
3.
Microsoft
|
143,301
|
37.7
|
|
4.
Yahoo!
|
247,287
|
29.5
|
|
4.
Yahoo!
|
131,155
|
34.4
|
|
5.
America Online
|
116,145
|
26.5
|
|
5.
Amazon
|
62,294
|
36.4
|
|
6.
Amazon
|
108,769
|
29.4
|
|
6.
E*TRADE
|
52,703
|
14.0
|
|
7.
eBay
|
105,825
|
14.7
|
|
7.
eBay
|
52,284
|
15.5
|
|
8.
Ad Council
|
89,298
|
12.3
|
|
8.
Datek
|
48,489
|
9.0
|
|
9.
Casino On Net
|
86,917
|
12.1
|
|
9.
Next Card
|
43,375
|
22.3
|
|
10.
Next Card
|
78,389
|
19.3
|
|
10.
National Discount Brokers
|
41,442
|
6.4
|
*Impressions
reported include house ads, which are ads that run on an advertiser’s
own web property.
Example:
An estimated 78.4 million Next Card ad banners were completely loaded
on at-home users’ computers during the surfing week. These banners
were delivered to 19.3 percent or 12.1 million home Internet users.
Nielsen//NetRatings:
Top Ten Ad Banners Viewed
July 3 –9,
2000
Top Banners,
ranked according to reach percentage, are cited from BannerTrackSM,
Nielsen//NetRatings' syndicated ad research service.
Top
10 Ad Banners Viewed At-Home
|
Advertiser*
|
Reach
%
|
Creative
|
|
1.
Newsweek/MSNBC
|
11.5
|
expert
reporting – in-depth analysis – 24hr breaking news
|
|
2.
Crutchfield
|
11.1
|
Woofers,
tweeters, and amps…Oh my! Get
your chance to win a $1000 shopping spree from Crutchfield.com!
|
|
3.
Capital One
|
9.9
|
How
FAST do you want your credit decision?
|
|
4.
Ad Council
|
6.5
|
Don’t
just…trash your world. Recycle and save.
|
|
5.
ClassMates
|
2.3
|
Do
you know this person? Who could she be?
|
|
6.
E Term
|
5.1
|
Save
50-70% on Term Life Insurance
|
|
7.
CVS
|
4.6
|
Make
CVS/pharmacy your first step on the road to good health.
|
|
8.
Bonzi Software
|
4.4
|
Warning:
Your Internet Connection Is Not Optimized. Download
InternetBOOST ’99 Now!
|
|
9.
Aria
|
4.4
|
Instant
Approval - Instant Savings - 0% Intro APR
|
|
10.
Capital One
|
4.1
|
0%
Intro >> 9.9% Fixed Not
just another pretty card.
|
Top
10 Ad Banners Viewed At-Work
|
Advertiser*
|
Reach
%
|
Creative
|
|
1.
Capital One
|
13.9
|
How
FAST do you want your credit decision?
|
|
2.
Newsweek/MSNBBC
|
12.3
|
expert
reporting – in-depth analysis – 24hr breaking news
|
|
3.
Crutchfield
|
11.8
|
Woofers,
tweeters, and amps…Oh my! Get
your chance to win a $1000 shopping spree from Crutchfield.com!
|
|
4.
CVS
|
9.8
|
Make
CVS/pharmacy your first step on the road to good health.
|
|
5.
Ad Council
|
9.8
|
Don’t
just…trash your world. Recycle and save.
|
|
6.
E Term
|
6.9
|
Save
50-70% on Term Life Insurance
|
|
7.
Bonzi Software
|
6.7
|
Warning:
Your Internet Connection Is Not Optimized. Download
InternetBOOST ’99 Now!
|
|
8.
ClassMates
|
6.4
|
Do
you know this person? Who could she be?
|
|
9.
Aria
|
5.5
|
Instant
Approval - Instant Savings - 0% Intro APR
|
|
10.
BlueLight
|
5.1
|
Enter
to win a Grand Canyon adventure for four!
|
*Ad banners
that run predominantly on an advertiser's own property or house ads
are not included in the above.
Nielsen//NetRatings:
Average Internet Usage
July
3 –9, 2000
Data below
represent activity for the average Internet user during the designated
weekly period.
| |
Current
Week At-Home
|
%
Change from Last Week
|
|
Current
Week At-Work
|
%
Change from Last Week
|
|
Number
of Sessions per Week
|
6
|
0
|
|
9
|
-10.0
|
|
Number
of Unique Sites Visited
|
6
|
0
|
|
12
|
0
|
|
Page
Views per Week
|
227
|
+1.3
|
|
329
|
-7.6
|
|
Page
Views per Surfing Session
|
39
|
+2.6
|
|
37
|
+5.7
|
|
Time
Spent per Week
|
3:
02: 37
|
+0.9
|
|
4:
48: 32
|
-11.0
|
|
Time
Spent during Surfing Session
|
0:
31: 09
|
+0.7
|
|
0:
32: 38
|
+2.6
|
|
Duration
of a Page viewed
|
0:
00: 48
|
-1.9
|
|
0:
00: 53
|
-2.9
|
|
Average
Click Rate for Top Banners
|
0.31
|
-3.1
|
|
0.19
|
-13.6
|
|
Active
Internet Universe (actually surfed)
|
62.8
million
|
+5.4
|
|
27.1
million
|
-4.5
|
|
Current
Internet Universe Estimate (had access, but did not necessarily
go online)
|
144.3
million
|
+4.9
|
|
34.1
million
|
-0.7
|
About
Nielsen//NetRatings
Nielsen//NetRatings,
the audience measurement service from Nielsen Media Research and NetRatings,
Inc., collects real-time data from more than 65,000 panel members in
the United States. The U.S. panel sample consists of 57,000 at-home
users and 8,000 at-work users. These panels collectively represent
the largest representative media research sample of Internet users in
the industry. Worldwide, in partnership with ACNielsen eRatings.com,
Nielsen//NetRatings measures the Internet experiences of more than 150,000
people.
The Nielsen//NetRatings
service uses unique technology capable of measuring both Internet use
and advertising to provide the most timely, accurate and comprehensive
Internet usage data and advertising information in the global marketplace.
Nielsen//NetRatings leverages proprietary data-collection technology
from NetRatings, Nielsen Media Research's 50 years of expertise in research
and audience measurement, and ACNielsen’s international leadership
in supplying market research information covering more than 100 countries.
Editor’s
Note: Please source all data to Nielsen//NetRatings.
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