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Canadian Internet Users Spend More
Time Online Than
MARKHAM, ONTARIO – June 26, 2000 – The first-ever Canadian Internet audience information and usage data from Nielsen//NetRatings indicates that Canadian Web surfers spent nearly 30 more minutes online than U.S. Internet users in May, averaging more sessions and page views despite the U.S. having ten times more active Internet users than Canada. The Nielsen//NetRatings service in Canada derives data from a research panel of 7,350 English-speaking Internet users in randomly selected Canadian households and provides the most timely and comprehensive information on Internet activity currently available on the market. Nielsen//NetRatings, the fastest growing Internet audience measurement service in the industry, is provided by Nielsen Media Research, NetRatings, Inc. (Nasdaq: NTRT) and ACNielsen eRatings.com. "Canada is among the leading countries in Internet penetration and with Canadian Internet users averaging more time online than U.S. Web surfers, it’s clear that the Web is a vital medium for communication, entertainment and commerce in Canada," said David Tattle, President of Nielsen Media Research – Canada. "Establishing the Nielsen//NetRatings service in Canada enables companies to better understand the users’ behavior and the growth dynamics in the Canadian Internet marketplace." "This is another step forward for the Nielsen//NetRatings service to become the international standard for Internet measurement d be the standard for Internet audience measurement and analysis," said Dave Toth, President and CEO at NetRatings. "Expanding our service into Canada with a research panel of 7,350 Internet users furthers our objective to provide the most complete picture of the global Internet marketplace." MSN Leads the WayDuring the month of May 2000, MSN received top billing among all Web properties with a unique audience above 4.5 million. Yahoo was number two with a unique audience of nearly 4.3 million and AOL Websites rounded out the top three with a unique audience of more than 3.2 million. "MSN’s growth has been spearheaded by the development of key partnerships with Canadian retailers and by the phenomenal success of its free e-mail service, Hotmail," said Sean Kaldor, Vice President of E-Commerce at NetRatings. "MSN Hotmail, which is available in seven languages including English and French, is utilized by over 15 percent of the Canadian population and is the driving force behind MSN’s high usage rate."
Nielsen//NetRatings:
Top 15 Web Sites by Property Ranking
of the Most Visited Web Properties
Example: The at-home data indicate that over one million home Internet users visited at least one of the Go2Net Network-owned sites during the reporting period, and each person spent, on average, a total of 10 minutes and 13 seconds at one or more of their sites. Notes: Rankings are based on audience measurement of people who have access to the Internet from home. A property is defined as a consolidation of multiple domains and URLs owned by a single entity. Reach is a measure of the unduplicated audience that visits a property. The data are expressed as the percent of the total universe of Internet users who logged onto the Internet at least once during the reporting period.
Nielsen//NetRatings: Top Ten Advertisers Top advertisers, ranked by banner impressions, are based on data from BannerTrackSM, Nielsen//NetRatings' syndicated advertising research report. An impression is counted each time an ad banner is fully loaded onto a user’s screen.
*Impressions reported include house ads, which are ads that run on an advertiser’s own web property. Example: An estimated 23.8 million Sympatico ad banners were completely loaded on home users' computers during the reporting period. These banners were delivered to 17.2% or 1.4 million home Internet users.
Nielsen//NetRatings: Top Ten Ad Banners Viewed Top Banners, ranked according to reach percentage, are cited from BannerTrackSM, Nielsen//NetRatings' syndicated ad research service.
Nielsen//NetRatings:
Average Internet Usage - Canada vs. United States Data below represent activity for the average Internet user at-home in Canada versus the U.S. during the month of May.
About Nielsen//NetRatings Nielsen//NetRatings, the audience measurement service from Nielsen Media Research and NetRatings, Inc., collects real-time data from 7,350 English-speaking, at-home users in Canada. Worldwide, in partnership with ACNielsen eRatings.com, Nielsen//NetRatings measures the Internet experiences of over 110,000 people. By the end of 2001, Nielsen//NetRatings plans to be providing data on Internet use and advertising in more than 30 countries, representing more than 90 percent of the world’s Internet users. Nielsen//NetRatings uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. Nielsen//NetRatings leverages proprietary data-collection technology from NetRatings, Nielsen Media Research's 50 years of expertise in research and audience measurement, and ACNielsen’s international leadership in supplying market research information covering more than 100 countries. About NetRatings About Nielsen Media Research Editor’s Note: Please source all data to Nielsen//NetRatings. Forward Looking Statements: This press release contains forward-looking statements regarding the current and future expansion of the Nielsen//NetRatings service. These statements are based on current expectations and assumptions and involve a number of uncertainties and risks that could cause actual results to differ materially from those currently expected, including risks associated with the rapidly evolving market for the Nielsen//NetRatings service and uncertainties regarding the development of those markets; and the company’s dependence on ACNielsen eRatings.com in connection with international operations. For additional information regarding these and other risks, reference is made to NetRating’s Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 30, 2000. # # # |