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May Internet Audience Ratings
The following set of at-home and at-work information includes:
Top 25 Web Properties, Top 25 Internet Advertisers, Top 10 Banner Ads
and Average Web Usage statistics for the month of May 2000.
Nielsen//NetRatings: Top 25 Web Sites by Property
Month of May 2000
Ranking of the Most Visited Web Properties
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Top 25 Properties, At-Home
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Top 25 Properties, At-Work
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Property
|
Unique Audience (000)
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Time Per Person (hrs:min:sec)
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|
|
Property
|
Unique Audience (000)
|
Time Per Person (hrs:min:sec)
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| 1. |
AOL Websites
|
48,059
|
0:30:07
|
|
1. |
Yahoo!
|
22,213
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1:35:43
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| 2. |
Yahoo!
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45,230
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1:04:16
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|
2. |
AOL Websites
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19,906
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0:45:57
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| 3. |
MSN
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33,858
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0:51:28
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|
3. |
MSN
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17,952
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1:23:06
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| 4. |
Lycos Network
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23,463
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0:14:24
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|
4. |
Microsoft
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14,305
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0:16:12
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| 5. |
Excite@Home
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22,714
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0:26:40
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5. |
Lycos Network
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12,753
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0:18:44
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| 6. |
Microsoft
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19,459
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0:09:01
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6. |
Excite@Home
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12,291
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0:29:29
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| 7. |
GO Network
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18,374
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0:23:23
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7. |
GO Network
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11,130
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0:34:41
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| 8. |
About.com
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12,867
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0:10:02
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8. |
Amazon
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8,121
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0:15:01
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| 9. |
NBC Internet
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12,824
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0:13:35
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|
9. |
Time Warner
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7,868
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0:30:32
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| 10. |
Time Warner
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12,746
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0:13:34
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|
10. |
AltaVista
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7,865
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0:23:29
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| 11. |
AltaVista
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12,172
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0:16:56
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11. |
About.com
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7,524
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0:12:09
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| 12. |
Amazon
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11,518
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0:12:09
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12. |
NBC Internet
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7,444
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0:14:48
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| 13. |
eBay
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9,634
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1:41:00
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13. |
CNET Networks
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5,764
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0:12:32
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| 14. |
Ask Jeeves
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9,469
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0:11:03
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14. |
ZDNet
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5,583
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0:12:42
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| 15. |
eUniverse Network
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9,377
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0:10:31
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15. |
eBay
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5,483
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3:07:44
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| 16. |
The Go2Net Network
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8,178
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0:08:57
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16. |
Ask Jeeves
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5,121
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0:10:44
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| 17. |
LookSmart
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7,915
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0:07:51
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17. |
Real Networks
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4,961
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0:05:31
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| 18. |
American Greetings
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7,603
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0:12:12
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18. |
The Go2Net Network
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4,587
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0:12:53
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| 19. |
Macromedia
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7,248
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0:11:39
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19. |
InfoSpace
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4,431
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0:08:56
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| 20. |
Real Networks
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7,226
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0:04:39
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20. |
Weather Channel
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4,403
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0:20:19
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| 21. |
Viacom International
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7,220
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0:13:00
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21. |
Macromedia
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4,175
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0:07:30
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| 22. |
CNET Networks
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7,015
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0:09:00
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22. |
Mapquest
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4,148
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0:12:14
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| 23. |
SmartBot.NET Inc.
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6,772
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0:06:41
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23. |
CNN
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4,123
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0:44:45
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| 24. |
InfoSpace
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6,424
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0:06:39
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24. |
LookSmart
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4,047
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0:06:30
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| 25. |
EarthLink
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6,393
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0:21:28
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|
25. |
eUniverse Network
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4,031
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0:09:44
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Example: The at-home data indicate that nearly 6.4 million home Internet
users visited at least one of the Earthlink-owned sites during the reporting
period, and each person spent, on average, a total of 21 minutes and
28 seconds at one or more of their sites.
Notes: Rankings are based on audience measurement of people who have
access to the Internet at-home and at-work. Work rankings are based
on persons at-work who have access to a non-shared personal computer.
A property is defined as a consolidation of multiple domains and URLs
owned by a single entity. Reach is a measure of the unduplicated audience
that visits a property. The data are expressed as the percentage of
the total universe of Internet users who logged onto the Internet at
least once during the reporting period.
Nielsen//NetRatings: Top 25 Advertisers
Month of May 2000
Top advertisers, ranked by banner impressions, are
based on data from BannerTrackSM, Nielsen//NetRatings' syndicated
advertising research report. An impression is counted each time an ad
banner is fully loaded onto a user’s screen.
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Top 25 Advertisers, At-Home
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Top 25 Advertisers, At-Work
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Advertiser*
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Impressions (000)
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Reach %
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Advertiser*
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Impressions (000)
|
Reach %
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| 1. |
TRUSTe
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2,530,051
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38.9
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|
1. |
TRUSTe
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2,459,458
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56.0
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| 2. |
Yahoo!
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816,618
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36.4
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|
2. |
ClassMates
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1,008,335
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22.9
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| 3. |
ClassMates
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798,068
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14.5
|
|
3. |
AllAdvantage
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688,405
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16.5
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| 4. |
Amazon
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691,483
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49.1
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|
4. |
Yahoo!
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600,288
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49.0
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| 5. |
AllAdvantage
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579,188
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12.7
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|
5. |
Amazon
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578,770
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62.9
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| 6. |
America Online
|
571,927
|
44.8
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|
6. |
Microsoft
|
347,996
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63.9
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| 7. |
eBay
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461,574
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26.4
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|
7. |
Datek
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336,445
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18.1
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| 8. |
Microsoft
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454,696
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45.0
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|
8. |
eBay
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322,198
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33.4
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| 9. |
Next Card
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349,926
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33.3
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|
9. |
E*TRADE
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293,061
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25.5
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| 10. |
SexTracker
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336,031
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10.5
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10. |
National Discount Brokers
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258,900
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13.0
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| 11. |
Enews
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315,333
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17.7
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11. |
Next Card
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253,864
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47.8
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| 12. |
Ad Council
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302,388
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19.2
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12. |
America Online
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240,342
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50.2
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| 13. |
Barnes and Noble
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292,180
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31.6
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13. |
Barnes and Noble
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219,800
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33.7
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| 14. |
Network Solutions
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265,625
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36.7
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14. |
GetSmart
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210,137
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33.0
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| 15. |
National Discount Brokers
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256,120
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6.2
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15. |
TD Waterhouse
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209,082
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10.4
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| 16. |
iWin
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250,925
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9.4
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16. |
iWin
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208,497
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11.5
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| 17. |
Capital One
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247,287
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26.9
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|
17. |
Ameritrade
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196,570
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32.7
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| 18. |
Casino On Net
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230,966
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20.4
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|
18. |
Network Solutions
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192,110
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53.3
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| 19. |
AltaVista
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215,959
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24.7
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|
19. |
Netscape
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182,430
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45.1
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| 20. |
Netscape
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208,109
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27.9
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|
20. |
Enews
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182,074
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22.6
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| 21. |
GetSmart
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202,547
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18.6
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|
21. |
Ad Council
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170,793
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27.6
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| 22. |
WebSideStory
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178,338
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18.2
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22. |
Capital One
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154,848
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38.2
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| 23. |
uBid
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170,798
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32.1
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|
23. |
mySimon
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149,346
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16.6
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| 24. |
E*TRADE
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170,091
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12.8
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24. |
The Stream
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148,979
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2.5
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| 25. |
Datek
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169,177
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7.2
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|
25. |
AltaVista
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147,348
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35.4
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*Impressions reported include house ads, which are ads that run on
an advertiser’s own web property.
Example: An estimated 169 million ad banners were completely loaded
on home users' computers during the reporting period. These banners
were delivered to 7.2% or 5.9 million home Internet users.
Nielsen//NetRatings: Top Ten Ad Banners Viewed
Month of May 2000
Top Banners, ranked according to reach percentage, are cited from BannerTrackSM,
Nielsen//NetRatings' syndicated ad research service.
Top Ten Ad Banners Viewed At-Home
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Advertiser*
|
Reach %
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Creative
|
| 1. |
Bonzi Software
|
14.6
|
Warning: Your Internet Connection Is Not Optimized. Download
InternetBOOST ’99 Now!
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| 2. |
Network Solutions
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12.9
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Get your Web address before someone else does!
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| 3. |
Network Solutions
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12.7
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Want a Web Address? Type it here!
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| 4. |
GetSmart
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10.8
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Find a mortgage. On your terms.
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| 5. |
GetSmart
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9.4
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New Home Loans - Refinance - Debt Consolidation - 2nd Mortgage
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| 6. |
Network Solutions
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8.9
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.com here now - Register a Web address today!
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| 7. |
Capital One
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8.8
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9.9% Fixed Rate - Not Just Another Pretty Card
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| 8. |
Aria
|
8.2
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Instant Approval - Instant Savings - 0% Intro APR
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| 9. |
ClassMates
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8.0
|
Do you know this person? Who could she be? ClassMates –
Find old friends.
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| 10. |
AmeriDebt
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7.9
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Bill Problems? Avoid Bankruptcy. Get out of debt now!
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Top Ten Ad Banners Viewed At-Work
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Advertiser*
|
Reach %
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Creative
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| 1. |
Bonzi Software
|
12.8
|
Warning: Your Internet Connection Is Not Optimized.Download InternetBOOST
’99 Now!
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| 2. |
Network Solutions
|
21.5
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Get your Web address before someone else does!
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| 3. |
GetSmart
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21.5
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Find a mortgage. On your terms.
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| 4. |
Network Solutions
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20.6
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Want a Web Address? Type it here!
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| 5. |
Network Solutions
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17.8
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.com here now - Register a Web address today!
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| 6. |
GetSmart
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17.5
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New Home Loans - Refinance - Debt Consolidation - 2nd Mortgage
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| 7. |
Capital One
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15.4
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9.9% Fixed Rate - Not Just Another Pretty Card
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| 8. |
GetSmart
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14.6
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Find: A Loan for Me Refinancing – Second Mortgage –
Debt Consolidation
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| 9. |
Capital One
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13.6
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0% Intro >> 9.9% Fixed – Not Just Another Pretty Card
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| 10. |
NextCard
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13.4
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In 30 seconds – online credit approval Also in 30 seconds
– online debt transfer
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*Ad banners that run predominantly on an advertiser's own property
are not included in the top banner rankings.
Nielsen//NetRatings: Average Internet Usage At-Home
& At-Work
Month of May 2000
Data below represent activity for the average Internet user at-home
and at-work during the month.
| |
At-Home,
May
|
% Change from April
|
|
At-Home,
May
|
% Change from April
|
|
Number of Sessions per Month
|
18
|
-5.3
|
|
40
|
+5.3
|
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Number of Unique Sites Visited
|
10
|
-9.1
|
|
29
|
+7.4
|
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Page Views per Month
|
664
|
-1.0
|
|
1387
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+4.9
|
|
Page Views per Surfing Session
|
36
|
0
|
|
35
|
+2.9
|
|
Time Spent per Month
|
9:05:42
|
-3.7
|
|
20:50:48
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+3.7
|
|
Time Spent During Surfing Session
|
0:29:51
|
-2.0
|
|
0:31:20
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-0.2
|
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Duration of a Page viewed
|
0:00:50
|
-2.0
|
|
0:00:54
|
-3.1
|
|
Average Click Rate for Top Banners
|
0.53
|
+32.5
|
|
0.28
|
-3.5
|
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Active Internet Universe (actually surfed)
|
82.7 million
|
+3.0
|
|
32.2 million
|
+4.3
|
|
Current Internet Universe Estimate (had access, but did not necessarily
go online)
|
134.2 million
|
+3.0
|
|
34.1 million
|
+4.2
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About Nielsen//NetRatings
Nielsen//NetRatings, the audience measurement service from Nielsen
Media Research and NetRatings, Inc., collects real-time data from more
than 65,000 panel members in the United States. The U.S. panel sample
consists of 57,000 at-home users and 8,000 at-work users. These panels
collectively represent the largest representative media research sample
of Internet users in the industry. Worldwide, in partnership with ACNielsen
eRatings.com, Nielsen//NetRatings measures the Internet experiences
of over 110,000 people.
Nielsen//NetRatings uses unique technology capable of measuring both
Internet use and advertising to provide the most timely, accurate and
comprehensive Internet usage data and advertising information in the
global marketplace. Nielsen//NetRatings leverages proprietary data-collection
technology from NetRatings, Nielsen Media Research's 50 years of expertise
in research and audience measurement, and ACNielsen’s international
leadership in supplying market research information covering more than
100 countries.
Editor’s Note: Please source all data to Nielsen//NetRatings.
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