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April Internet Audience Ratings NEW YORK, NY – May 16, 2000 –
More Women than Men Surfed the Web At-Home
In April, more women than men were surfing the Web at-home. The gender
breakdown for U.S. Internet users in April 2000 was 50.3 percent women
and 49.7 percent men, as compared to 52 percent men and 48 percent women
in April 1999. This marks the first time in which more women than men
were on the Internet. Women, however, still spent less time online than
men, both at-home where females surfed an average of 8.5 hours as compared
to the 10.5 hours spent by males and at-work where females logged 18
hours versus the 22 hours surfed by males.
ClassMates.com Moves to the Top of the Advertising Chart
ClassMates.com, an online community for high school alumni, soared
past the likes of Yahoo!, Amazon, Microsoft and AOL to capture the number
two position among the top advertisers, at-work and at-home, during
the month of April. ClassMates.com had been moving up the ladder for
months and was number six at-work and number nine at-home in March.
The (non-viral) Love Bug Generates Stickiness for Matchmaker.com
Web users at home spent a large amount of time on Matchmaker.com
to search for their love connection. Matchmaker.com was the stickiest
site among at-home users, where Internet surfers spent more than 148
minutes on the site.
"The Web’s immediacy and interactivity can improve matchmaking
- no more waiting for the personal ad to appear and no more waiting
for responses," said Peggy O’Neill, Director of Analytical
Services for NetRatings. "Going online to look for a mate also
means greater privacy and less embarrassment — no more renting
a post office box or worrying about what the postal carrier thinks."
The following set of at-home and at-work information includes: Top
25 Web Properties, Top 25 Internet Advertisers, Top 10 Banner Ads and
Average Web Usage statistics for the month of April 2000.
Nielsen//NetRatings: Top 25 Web Sites by Property
Month of April 2000
Ranking of the Most Visited Web Properties
|
Top 25 Properties, At-Home
|
Top 25 Properties, At-Work
|
| |
Property
|
Unique Audience (000)
|
Time Per Person (hrs:min:sec)
|
|
|
Property
|
Unique Audience
(000)
|
Time Per Person (hrs:min:sec)
|
| 1. |
AOL Websites
|
47,121
|
0:29:01
|
|
1. |
Yahoo!
|
20,902
|
1:39:57
|
| 2. |
Yahoo!
|
45,051
|
1:04:12
|
|
2. |
AOL Websites
|
19,484
|
0:44:45
|
| 3. |
MSN
|
32,363
|
0:54:21
|
|
3. |
MSN
|
17,401
|
1:22:38
|
| 4. |
Excite@Home
|
24,168
|
0:27:03
|
|
4. |
Microsoft
|
13,523
|
0:15:26
|
| 5. |
Lycos Network
|
24,040
|
0:15:52
|
|
5. |
Lycos Network
|
12,478
|
0:16:38
|
| 6. |
Microsoft
|
18,451
|
0:09:24
|
|
6. |
Excite@Home
|
11,960
|
0:33:56
|
| 7. |
GO Network
|
18,297
|
0:25:48
|
|
7. |
GO Network
|
10,349
|
0:36:37
|
| 8. |
About.com
|
12,735
|
0:10:35
|
|
8. |
AltaVista
|
7,619
|
0:29:00
|
| 9. |
NBC Internet
|
12,687
|
0:14:28
|
|
9. |
Time Warner
|
7,495
|
0:31:58
|
| 10. |
Time Warner
|
12,463
|
0:13:13
|
|
10. |
Amazon
|
7,131
|
0:17:31
|
| 11. |
AltaVista
|
11,804
|
0:15:15
|
|
11. |
About.com
|
7,120
|
0:09:03
|
| 12. |
Amazon
|
10,985
|
0:11:36
|
|
12. |
NBC Internet
|
6,865
|
0:14:14
|
| 13. |
eBay
|
9,381
|
1:49:54
|
|
13. |
eBay
|
5,436
|
3:10:43
|
| 14. |
Ask Jeeves
|
8,990
|
0:11:16
|
|
14. |
CNET Networks
|
5,058
|
0:11:35
|
| 15. |
The Go2Net Network
|
8,079
|
0:10:30
|
|
15. |
ZDNet
|
5,011
|
0:14:47
|
| 16. |
American Greetings
|
7,873
|
0:11:34
|
|
16. |
Real Networks
|
4,990
|
0:04:28
|
| 17. |
Real Networks
|
7,615
|
0:04:31
|
|
17. |
Ask Jeeves
|
4,620
|
0:11:18
|
| 18. |
LookSmart
|
7,369
|
0:05:59
|
|
18. |
The Go2Net Network
|
4,346
|
0:15:25
|
| 19. |
Viacom International
|
7,320
|
0:14:17
|
|
19. |
Macromedia
|
4,312
|
0:07:55
|
| 20. |
CNET Networks
|
7,296
|
0:10:09
|
|
20. |
CNN
|
4,086
|
0:46:11
|
| 21. |
Macromedia
|
6,916
|
0:10:05
|
|
21. |
InfoSpace
|
4,002
|
0:07:10
|
| 22. |
SmartBot.NET Inc.
|
6,816
|
0:04:49
|
|
22. |
Mapquest
|
3,904
|
0:10:30
|
| 23. |
EarthLink
|
6,770
|
0:21:17
|
|
23. |
LookSmart
|
3,884
|
0:06:42
|
| 24. |
ZDNet
|
6,724
|
0:12:04
|
|
24. |
Weather Channel
|
3,852
|
0:17:25
|
| 25 |
Fortune City
|
6,628
|
0:05:34
|
|
25 |
CitySearch/Ticketmaster Online
|
3,662
|
0:14:30
|
Example: The at-home data indicate that more than 6.6 million home
Internet users visited at least one of the Fortune City-owned sites
during the reporting period, and each person spent, on average, a total
of 5 minutes and 34 seconds at one or more of their sites.
Notes: Rankings are based on audience measurement of people who have
access to the Internet at-home and at-work. Work rankings are based
on persons at-work who have access to a non-shared personal computer.
A property is defined as a consolidation of multiple domains and URLs
owned by a single entity. Reach is a measure of the unduplicated audience
that visits a property. The data are expressed as the percentage of
the total universe of Internet users who logged onto the Internet at
least once during the reporting period.
Nielsen//NetRatings: Top 25 Advertisers
Month of April 2000
Top advertisers, ranked by banner impressions, are
based on data from BannerTrackSM, Nielsen//NetRatings' syndicated
advertising research report. An impression is counted each time an ad
banner is fully loaded onto a user’s screen.
|
Top 25 Advertisers, At-Home
|
Top 25 Advertisers, At-Work
|
| |
Impressions (000)
|
Reach %
|
|
|
Impressions (000)
|
Reach %
|
| 1. |
2,185,294
|
40.1
|
|
1. |
2,067,746
|
55.8
|
| 2. |
847,263
|
12.3
|
|
2. |
742,201
|
18.9
|
| 3. |
839,624
|
38.8
|
|
3. |
644,013
|
49.9
|
| 4. |
646,078
|
49.6
|
|
4. |
449,282
|
64.4
|
| 5. |
514,901
|
46.8
|
|
5. |
361,368
|
63.7
|
| 6. |
474,751
|
45.6
|
|
6. |
291,165
|
27.7
|
| 7. |
318,698
|
26.6
|
|
7. |
279,563
|
21.5
|
| 8. |
279,107
|
17.1
|
|
8. |
256,148
|
54.7
|
| 9. |
266,259
|
10.3
|
|
9. |
223,342
|
38.4
|
| 10. |
262,804
|
27.0
|
|
10. |
204,599
|
22.9
|
| 11. |
244,182
|
30.6
|
|
11. |
199,573
|
42.8
|
| 12. |
240,533
|
30.7
|
|
12. |
180,679
|
33.9
|
| 13. |
223,115
|
23.4
|
|
13. |
179,247
|
12.0
|
| 14. |
208,635
|
10.6
|
|
14. |
177,563
|
46.4
|
| 15. |
206,845
|
12.5
|
|
15. |
168,450
|
18.1
|
| 16. |
189,862
|
19.2
|
|
16. |
157,722
|
11.6
|
| 17. |
185,009
|
8.9
|
|
17. |
141,756
|
33.1
|
| 18. |
169,078
|
18.6
|
|
18. |
140,171
|
32.8
|
| 19. |
164,649
|
11.7
|
|
19. |
133,943
|
18.1
|
| 20. |
160,163
|
22.3
|
|
20. |
132,636
|
15.1
|
| 21. |
151,161
|
5.3
|
|
21. |
125,626
|
31.3
|
| 22. |
146,588
|
14.5
|
|
22. |
122,420
|
17.3
|
| 23. |
145,094
|
31.4
|
|
23. |
107,496
|
24.6
|
| 24. |
142,166
|
16.6
|
|
24. |
106,385
|
1.5
|
| 25 |
137,689
|
5.6
|
|
25 |
103,536
|
31.4
|
*Impressions reported include house ads, which are ads that run on
an advertiser’s own web property.
Example: An estimated 137.7 million TD Waterhouse banners were completely
loaded on home users' computers during the reporting period. These banners
were delivered to 5.6% or 4.5 million home Internet users.
Nielsen//NetRatings: Top Ten Ad Banners Viewed
Month of April 2000
Top Banners, ranked according to reach percentage, are cited from BannerTrackSM,
Nielsen//NetRatings' syndicated ad research service.
Top Ten Ad Banners Viewed At-Home
| |
Advertiser*
|
Reach %
|
Creative
|
| 1. |
Bonzi Software
|
15.8
|
Warning: Your Internet Connection Is Not Optimized. Download
InternetBOOST ’99 Now!
|
| 2. |
GetSmart
|
11.3
|
Find a mortgage. On your terms.
|
| 3. |
GetSmart
|
10.2
|
New Home Loans - Refinance - Debt Consolidation - 2nd Mortgage
|
| 4. |
Network Solutions
|
10.1
|
Get your Web address before someone else does!
|
| 5. |
Essential.com
|
10.0
|
Would you like telemarketers to stop calling you at home?
|
| 6. |
Capital One
|
9.6
|
9.9% Fixed Rate - Not Just Another Pretty Card
|
| 7. |
AmeriDebt
|
8.3
|
Danger! Bill Problems? We Can Help You Save $!
|
| 8. |
HealthQuick
|
8.1
|
Save 50% Buying Online
|
| 9. |
GetSmart
|
7.9
|
Find: A Loan for Me Refinancing – Second Mortgage –
Debt Consolidation
|
| 10. |
Capital One
|
7.3
|
Get a fantastic VISA Platinum 9.9% APR
|
Top Ten Ad Banners Viewed At-Work
| |
Advertiser*
|
Reach %
|
Creative
|
| 1. |
Bonzi Software
|
30.3
|
Warning: Your Internet Connection Is Not Optimized. Download
InternetBOOST ’99 Now!
|
| 2. |
GetSmart
|
22.1
|
Find a mortgage. On your terms.
|
| 3. |
Essential.com
|
19.9
|
Would you like telemarketers to stop calling you at home?
|
| 4. |
GetSmart
|
19.8
|
New Home Loans - Refinance - Debt Consolidation - 2nd Mortgage
|
| 5. |
GetSmart
|
16.6
|
Find: A Loan for Me Refinancing – Second Mortgage –
Debt Consolidation
|
| 6. |
Network Solutions
|
16.4
|
Get your Web address before someone else does!
|
| 7. |
Capital One
|
16.3
|
9.9% Fixed Rate - Not Just Another Pretty Card
|
| 8. |
AmeriDebt
|
13.3
|
Danger! Bill Problems? We Can Help You Save $!
|
| 9. |
HealthQuick
|
11.9
|
Save 50% Buying Online
|
| 10. |
GetSmart
|
11.4
|
Find: Loans for Me Refinancing – Second Mortgage –
Debt Consolidation
|
*Ad banners that run predominantly on an advertiser's
own property are not included in the top banner rankings.
Nielsen//NetRatings: Average Internet Usage At-Home
& At-Work
Month of April 2000
Data below represent activity for the average Internet
user at-home and at-work during the month.
| |
At-Home, April
|
% Change from March
|
|
At-Work, April
|
% Change from March
|
|
Number of Sessions per Month
|
19
|
0
|
|
38
|
-11.6
|
|
Number of Unique Sites Visited
|
11
|
+10.0
|
|
27
|
-6.9
|
|
Page Views per Month
|
671
|
+0.2
|
|
1322
|
-6.0
|
|
Page Views per Surfing Session
|
36
|
+2.9
|
|
34
|
+3.0
|
|
Time Spent per Month
|
9: 26: 23
|
-2.8
|
|
20: 06: 25
|
-8.9
|
|
Time Spent During Surfing Session
|
0: 30: 27
|
-0.8
|
|
0: 31: 24
|
+1.2
|
|
Duration of a Page viewed
|
0: 00: 51
|
-3.6
|
|
0: 00: 55
|
-1.7
|
|
Average Click Rate for Top Banners
|
0.4
|
-4.8
|
|
0.29
|
+3.6
|
|
Active Internet Universe (actually surfed)
|
80.3 million
|
-1.6
|
|
30.9 million
|
-1.4
|
|
Current Internet Universe Estimate (had access, but did not necessarily
go online)
|
130.2 million
|
+0.4
|
|
35.5 million
|
+6.3
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About Nielsen//NetRatings
Nielsen//NetRatings, the audience measurement service from Nielsen
Media Research and NetRatings, Inc., collects real-time data from more
than 65,000 panel members in the United States. The U.S. panel sample
consists of 57,000 at-home users and 8,000 at-work users. These panels
collectively represent the largest representative media research sample
of Internet users in the industry. Worldwide, in partnership with ACNielsen
eRatings.com, Nielsen//NetRatings measures the Internet experiences
of nearly 110,000 people.
Nielsen//NetRatings uses unique technology capable of measuring both
Internet use and advertising to provide the most timely, accurate and
comprehensive Internet usage data and advertising information in the
global marketplace. Nielsen//NetRatings leverages proprietary data-collection
technology from NetRatings, Nielsen Media Research's 50 years of expertise
in research and audience measurement, and ACNielsen’s international
leadership in supplying market research information covering more than
100 countries
Editor’s Note: Please source all data to Nielsen//NetRatings.
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