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EASTER HOLIDAY EGGS ON TRAFFIC
TO GREETING CARD SITES,
ACCORDING TO NIELSEN//NETRATINGS
Data highlights for April 17-23, 2000:
- Easter Holiday Eggs On Traffic to Greeting Card Sites
- MTV Pumps Up the Volume Online
NEW YORK – April 28, 2000 – The most recent data for
the week ending April 23 from Nielsen//NetRatings, the fastest growing
Internet audience measurement service in the industry from Nielsen Media
Research, ACNielsen eRatings.com and NetRatings, Inc. (Nasdaq: NTRT),
shows greeting card sites hit significant traffic increases for the
Passover and Easter holidays. BlueMountain.com had the biggest jump,
climbing 118 percent from the previous week. Other greeting card sites
that saw considerable growth in traffic this past week included: Hallmark.com
(99.8 percent), OhMyGoodness.com (94.3 percent), 123Greetings.com (92.6
percent), AmericanGreetings.com (74.1 percent), Egreetings.com (64.2
percent), and Greetings.Yahoo.com (45.4 percent).
Nielsen//NetRatings Audience Traffic to Greeting Sites, At-Home
|
Site
|
Unique Audience
April 10-16
|
Unique Audience
April 17-23
|
% Change
|
|
BlueMountain.com
|
3,414,805
|
7,442,996
|
+118.0
|
|
Hallmark.com
|
386,875
|
772,997
|
+99.8
|
|
OhMyGoodness.com
|
143,315
|
278,424
|
+94.3
|
|
123Greetings.com
|
296,288
|
570,794
|
+92.6
|
|
AmericanGreetings.com
|
2,161,019
|
3,762,179
|
+74.1
|
|
Egreetings.com
|
724,216
|
1,189,357
|
+64.2
|
|
Greetings.Yahoo.com
|
700,295
|
1,018,343
|
+45.4
|
Web Surfers Want Their MTV
Traffic to MTV.com rose 39 percent during the week ending April 23.
MTV.com had 848,000 unique visitors during this past week compared to
610,000 the week prior. Currently, MTV is promoting its annual MTV Movie
Awards and encouraging viewers to vote for their favorite movies at
MTV.com.
Most Popular Sites Among Females & Males
The site drawing the largest percentage of female visitors at-home
was iTurf.com, an interactive community Web site. Of those Web surfers
visiting the site, 91.7 percent were female. The site drawing the largest
percentage of females users at-work was Cards.Webshots.com, the postcard
site for Webshots. Women accounted for 86.1 percent of those visiting
the site.
The site drawing the largest percentage of male visitors at-home was
NFLDraft.ESPN.GO.com, the official site of the 2000 NFL draft. Of those
Web surfers visiting the site, 89 percent were male. The site drawing
the largest percentage of male users at-work was PriceWatch.com, an
online medium for computer retailers to advertise products. Men accounted
for 91.3 percent of those visiting the site.
The following set of at-home and at-work information includes: Top
25 Web Properties, Top 10 Internet Advertisers, Top 10 Banner Ads and
Average Web Usage statistics for the week ending April 16, 2000.
Nielsen//NetRatings: Top 25 Web Sites by Property
April 17 – 23, 2000
Ranking of the Most Visited Web Properties
|
Top 25 Properties, At-Home
|
Top 25 Properties, At-Work
|
| |
Property
|
Unique Audience (000)
|
Time Per Person (hrs:min:sec)
|
|
|
Property
|
Unique Audience (000)
|
Time Per Person (hrs:min:sec)
|
| 1. |
AOL Websites
|
26,352
|
0:12:54
|
|
1. |
Yahoo!
|
13,194
|
0:37:14
|
| 2. |
Yahoo!
|
25,015
|
0:28:13
|
|
2. |
AOL Websites
|
12,057
|
0:17:09
|
| 3. |
MSN
|
18,149
|
0:24:03
|
|
3. |
MSN
|
10,588
|
0:32:32
|
| 4. |
Excite@Home
|
12,879
|
0:16:31
|
|
4. |
Excite@Home
|
6,602
|
0:17:34
|
| 5. |
Lycos Network
|
10,387
|
0:09:30
|
|
5. |
Microsoft
|
6,184
|
0:08:35
|
| 6. |
Microsoft
|
7,462
|
0:05:41
|
|
6. |
Lycos Network
|
5,401
|
0:09:57
|
| 7. |
GO Network
|
7,288
|
0:14:23
|
|
7. |
GO Network
|
4,956
|
0:17:56
|
| 8. |
NBC Internet
|
5,322
|
0:08:15
|
|
8. |
AltaVista
|
3,634
|
0:14:10
|
| 9. |
AltaVista
|
4,764
|
0:09:04
|
|
9. |
Time Warner
|
3,178
|
0:18:08
|
| 10. |
Time Warner
|
4,747
|
0:08:15
|
|
10. |
NBC Internet
|
2,933
|
0:07:52
|
| 11. |
eBay
|
4,471
|
0:55:18
|
|
11. |
eBay
|
2,723
|
1:29:20
|
| 12. |
American Greetings
|
3,765
|
0:10:06
|
|
12. |
Amazon
|
2,704
|
0:11:49
|
| 13. |
About.com
|
3,730
|
0:06:25
|
|
13. |
iWon.com Inc.
|
2,381
|
0:37:04
|
| 14. |
Amazon
|
3,545
|
0:08:59
|
|
14. |
About.com
|
2,210
|
0:07:30
|
| 15. |
Ask Jeeves
|
3,285
|
0:07:34
|
|
15. |
CNN
|
1,852
|
0:24:38
|
| 16. |
The Go2Net Network
|
3,071
|
0:06:18
|
|
16. |
ZDNet
|
1,841
|
0:08:02
|
| 17. |
iWon.com Inc.
|
3,014
|
0:25:59
|
|
17. |
CNET Networks
|
1,836
|
0:06:37
|
| 18. |
EarthLink
|
2,952
|
0:13:27
|
|
18. |
Ask Jeeves
|
1,797
|
0:07:01
|
| 19. |
LookSmart
|
2,876
|
0:03:52
|
|
19. |
The Go2Net Network
|
1,795
|
0:07:48
|
| 20. |
Viacom International
|
2,550
|
0:09:53
|
|
20. |
Weather Channel
|
1,713
|
0:13:04
|
| 21. |
CNET Networks
|
2,483
|
0:06:44
|
|
21. |
EarthLink
|
1,636
|
0:09:56
|
| 22. |
ZDNet
|
2,449
|
0:07:27
|
|
22. |
Real Networks
|
1,533
|
0:03:09
|
| 23. |
Real Networks
|
2,396
|
0:03:37
|
|
23. |
Marketwatch.com
|
1,514
|
0:10:29
|
| 24. |
SmartBot.NET Inc.
|
2,334
|
0:04:04
|
|
24. |
LookSmart
|
1,479
|
0:04:15
|
| 25. |
Fortune City
|
2,273
|
0:03:43
|
|
25. |
American Greetings
|
1,464
|
0:11:29
|
Example: The data indicate that nearly
2.3 million home Internet users visited at least one of the Fortune
City-owned sites during the week, and each person spent, on average,
a total of 3 minutes and 43
seconds at one or more of their sites.
Notes: Rankings are based on audience measurement of people who have
access to the Internet at-home and at-work. Work rankings are based
on persons at-work who have access to a non-shared personal computer.
A property is defined as a consolidation of multiple domains and URLs
owned by a single entity. Reach is a measure of the unduplicated audience
that visits a property. The data are expressed as the percentage of
the total universe of Internet users who logged onto the Internet at
least once during the reporting period.
Nielsen//NetRatings: Top Ten Advertisers
April 17 – 23, 2000
Top advertisers, ranked by banner impressions, are based on data from
BannerTrackSM, Nielsen//NetRatings' syndicated advertising
research report. An impression is counted each time an ad banner is
fully loaded onto a user’s screen.
|
Top 10 Advertisers, At-Home
|
Top 10 Advertisers, At-Work
|
| |
Advertiser*
|
Impressions (000)
|
Reach %
|
|
|
Advertiser*
|
Impressions (000)
|
Reach %
|
| 1. |
TRUSTe
|
478,353
|
26.5
|
|
1. |
TRUSTe
|
458,802
|
34.8
|
| 2. |
ClassMates
|
276,681
|
6.2
|
|
2. |
ClassMates
|
284,942
|
9.2
|
| 3. |
Yahoo!
|
186,288
|
27.8
|
|
3. |
Yahoo!
|
148,781
|
33.2
|
| 4. |
Amazon
|
135,044
|
29.9
|
|
4. |
Amazon
|
84,529
|
36.2
|
| 5. |
America Online
|
116,104
|
29.4
|
|
5. |
Microsoft
|
75,358
|
35.6
|
| 6. |
Microsoft
|
110,351
|
28.9
|
|
6. |
Datek
|
74,951
|
12.1
|
| 7. |
Next Card
|
74,469
|
15.3
|
|
7. |
E*TRADE
|
64,193
|
13.5
|
| 8. |
GetSmart
|
64,639
|
14.3
|
|
8. |
National Discount Brokers
|
61,171
|
8.1
|
| 9. |
AllAdvantage
|
63,021
|
5.4
|
|
9. |
Ad Council
|
59,394
|
11.9
|
| 10. |
Datek
|
56,849
|
5.6
|
|
10. |
TD Waterhouse
|
53,520
|
8.2
|
*Impressions reported include house ads, which are ads that run on
an advertiser’s own web property.
Example: An estimated 56.8 million Datek ad banners were completely
loaded on at-home users’ computers during the surfing week. These
banners were delivered to 5.6 percent or 3.3 million home Internet users.
Nielsen//NetRatings: Top Ten Ad Banners Viewed
April 17 – 23, 2000
Top Banners, ranked according to reach percentage, are cited from BannerTrackSM,
Nielsen//NetRatings' syndicated ad research service.
Top 10 Ad Banners Viewed At-Home
| |
Advertiser*
|
Reach %
|
Creative
|
| 1. |
Capital One
|
7.8
|
9.9% Fixed Rate - Not Just Another Pretty Card
|
| 2. |
Bonzi Software
|
7.1
|
Warning: Your Internet Connection Is Not Optimized. Download
InternetBOOST ’99 Now!
|
| 3. |
Essential.com
|
6.0
|
Would you like telemarketers to stop calling you at home?
|
| 4. |
GetSmart
|
5.3
|
Find a mortgage. On your terms.
|
| 5. |
Network Solutions
|
4.7
|
Get your Web address before someone else does!
|
| 6. |
GetSmart
|
4.7
|
New Home Loans – Refinance – Debt Consolidation –
2nd Mortgage
|
| 7. |
AmeriDebt
|
4.5
|
Danger! Bill Problems? We Can Help You Save $!
|
| 8. |
NextCard
|
4.1
|
In 30 seconds-online credit approval
|
| 9. |
Mail.com
|
3.9
|
Free! All Domain Names!
|
| 10. |
NextCard
|
3.6
|
As low as 2.9% Intro APR
|
Top 10 Ad Banners Viewed At-Work
| |
Advertiser*
|
Reach %
|
Creative
|
| 1. |
Bonzi Software
|
14.2
|
Warning: Your Internet Connection Is Not Optimized. Download
InternetBOOST ’99 Now!
|
| 2. |
Capital One
|
12.6
|
9.9% Fixed Rate - Not Just Another Pretty Card
|
| 3. |
GetSmart
|
8.8
|
Find a mortgage. On your terms.
|
| 4. |
Essential.com
|
8.2
|
Would you like telemarketers to stop calling you at home?
|
| 5. |
GetSmart
|
7.4
|
New Home Loans – Refinance – Debt Consolidation –
2nd Mortgage
|
| 6. |
Network Solutions
|
7.2
|
Get your Web address before someone else does!
|
| 7. |
Mail.com
|
6.3
|
Free! All Domain Names!
|
| 8. |
Mamma.com
|
6.0
|
The Mother of all Search Engines
|
| 9. |
Mamma.com
|
6.0
|
The Mother of all Search Engines
|
| 10. |
Mamma.com
|
5.9
|
The Mother of all Search Engines
|
*Ad banners that run predominantly on an advertiser's own property
or house ads are not included in the above.
Nielsen//NetRatings: Average Internet Usage
April 17 – 23, 2000
Data below represent activity for the average Internet user during
the designated weekly period.
| |
Current Week At-Home
|
% Change from Last Week
|
|
Current Week At-Work
|
% Change from Last Week
|
|
Number of Sessions per Week
|
6
|
0
|
|
10
|
-9.1
|
|
Number of Unique Sites Visited
|
6
|
0
|
|
12
|
0
|
|
Page Views per Week
|
222
|
+3.3
|
|
363
|
+2.3
|
|
Page Views per Surfing Session
|
37
|
+2.8
|
|
36
|
+5.9
|
|
Time Spent per Week
|
3: 05: 52
|
+3.0
|
|
5: 28: 07
|
+0.9
|
|
Time Spent during Surfing Session
|
0: 31: 02
|
+3.2
|
|
0: 32: 10
|
+4.5
|
|
Duration of a Page viewed
|
0: 00: 50
|
+0.4
|
|
0: 00: 54
|
-1.3
|
|
Average Click Rate for Top Banners
|
0.29
|
+7.4
|
|
0.25
|
-16.7
|
|
Active Internet Universe (actually surfed)
|
59.9 million
|
+1.2
|
|
27.6 million
|
-2.5
|
|
Current Internet Universe Estimate (had access, but did not necessarily
go online)
|
130.4 million
|
-0.1
|
|
33.1 million
|
+0.7
|
About Nielsen//NetRatings
Nielsen//NetRatings, the audience measurement service from Nielsen
Media Research and NetRatings, Inc., collects real-time data from more
than 51,000 panel members in the United States. The U.S. panel sample
consists of 43,000 at-home users and 8,000 at-work users. These panels
collectively represent the largest representative media research sample
of Internet users in the industry. Worldwide, in partnership with ACNielsen
eRatings.com, Nielsen//NetRatings measures the Internet experiences
of nearly 95,000 people.
Nielsen//NetRatings uses unique technology capable of measuring both
Internet use and advertising to provide the most timely, accurate and
comprehensive Internet usage data and advertising information in the
global marketplace. Nielsen//NetRatings leverages proprietary data-collection
technology from NetRatings, Nielsen Media Research's 50 years of expertise
in research and audience measurement, and ACNielsen’s international
leadership in supplying market research information covering more than
100 countries.
Editor’s Note: Please source all data to Nielsen//NetRatings.
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