Nielsen//NetRatings: Top 25 Web Sites of March 2000

Most Popular Sites Among Females & Males
The top site of the month for female surfers at-home was Avon.com, Avon’s official Web site offering cosmetics, fragrances and toiletries. Of those Web surfers visiting the site, 98.1 percent were female. The top site of the week for female surfers at-work was CheckGallery.com, an environment check company. Women accounted for 94.5 percent of those visiting the site.

The top site for male surfers at-home was Westwood.com, a developer and publisher of games and entertainment software. Of those Web surfers visiting the site, 97.2 percent were male. The top site for male surfers at-work was Adaptec.com, a manufacturer of SCSI, connectivity and network products. Men accounted for 95.1 percent of those visiting the site.

The following set of at-home and at-work information includes: Top 25 Web Properties, Top 25 Internet Advertisers, Top 10 Banner Ads and Average Web Usage statistics for the month of March 2000.

 

Nielsen//NetRatings: Top 25 Web Sites by Property
Month of March 2000

Ranking of the Most Visited Web Properties

Top 25 Properties, At-Home

Top 25 Properties, At-Work
 

Property

Unique Audience (000)

Time Per Person (hrs:min:sec)

Property

Unique Audience (000)

Time Per Person (hrs:min:sec)

1.

AOL Websites

48,500

0:28:57

Yahoo!

22,398

1:49:10

2.

Yahoo!

45,772

1:06:02

AOL Websites

20,272

0:47:49

3.

MSN

32,783

0:56:25

MSN

18,247

1:27:48

4.

Lycos Network

24,941

0:18:28

Microsoft

13,501

0:16:26

5.

Excite@Home

23,645

0:27:05

Lycos Network

13,409

0:20:34

6.

GO Network

18,974

0:24:42

Excite@Home

13,103

0:35:42

7.

Microsoft

18,107

0:10:11

GO Network

11,263

0:37:02

8.

NBC Internet

13,649

0:13:33

Time Warner

8,089

0:28:43

9.

Time Warner

13,284

0:14:02

AltaVista

8,075

0:37:00

10.

AltaVista

12,227

0:22:17

Amazon

8,070

0:15:43

11.

Amazon

11,919

0:12:27

NBC Internet

7,578

0:15:42

12.

About.com

11,311

0:08:55

About.com

6,872

0:08:51

13.

eBay

9,273

2:13:58

Real Networks

5,779

0:04:30

14.

Ask Jeeves

8,977

0:13:08

CNET Networks

5,600

0:12:46

15.

The Go2Net Network

8,466

0:14:00

eBay

5,476

3:44:40

16.

Real Networks

8,198

0:04:14

ZDNet

4,980

0:17:25

17.

CNET Networks

7,778

0:09:05

Ask Jeeves

4,933

0:12:51

18.

Viacom International

7,403

0:14:17

The Go2Net Network

4,879

0:10:59

19.

LookSmart

7,245

0:06:55

InfoSpace

4,572

0:08:13

20.

American Greetings

6,918

0:11:51

CNN

4,536

0:37:06

21.

EarthLink

6,917

0:17:37

Weather Channel

4,397

0:12:31

22.

ZDNet

6,737

0:13:42

Travelocity

4,384

0:20:55

23.

Fortune City

6,696

0:06:25

Mapquest

4,269

0:14:11

24.

InfoSpace

6,441

0:06:16

CitySearch/Ticketmaster Online

4,107

0:14:58

25.

Macromedia

6,310

0:11:13

LookSmart

4,048

0:05:47

Example: The at-home data indicate that more than 6.3 million home Internet users visited at least one of the Macromedia-owned sites during the reporting period, and each person spent, on average, a total of 11 minutes and 13 seconds at one or more of their sites.

Notes: Rankings are based on audience measurement of people who have access to the Internet at-home and at-work. Work rankings are based on persons at-work who have access to a non-shared personal computer. A property is defined as a consolidation of multiple domains and URLs owned by a single entity. Reach is a measure of the unduplicated audience that visits a property. The data are expressed as the percentage of the total universe of Internet users who logged onto the Internet at least once during the reporting period.

 

Nielsen//NetRatings: Top 25 Advertisers
Month of March 2000

Top advertisers, ranked by banner impressions, are based on data from BannerTrackSM, Nielsen//NetRatings' syndicated advertising research report. An impression is counted each time an ad banner is fully loaded onto a user’s screen.

Top 25 Advertisers, At-Home

Top 25 Advertisers, At-Work
 

Advertiser*

Impressions (000)

Reach %

Advertiser*

Impressions (000)

Reach %

1.

TRUSTe

2,816,220

40.5

TRUSTe

2,641,057

59.9

2.

Amazon

726,631

51.3

Yahoo!

536,861

49.2

3.

Yahoo!

660,936

35.7

Amazon

501,474

67.3

4.

America Online

562,335

46.5

Datek

368,945

22.0

5.

Microsoft

430,567

44.0

Microsoft

355,457

64.9

6.

Next Card

363,418

32.0

ClassMates

285,457

27.0

7.

SexTracker

354,674

10.5

America Online

264,498

55.6

8.

Barnes and Noble

288,388

32.3

Next Card

261,849

47.2

9.

ClassMates

272,244

16.3

Fidelity

243,930

21.4

10.

Netscape

265,990

31.1

GetSmart

233,524

41.1

11.

Ad Council

253,482

17.3

AllAdvantage

231,616

19.6

12.

Datek

240,092

9.3

E*TRADE

224,870

37.5

13.

GetSmart

240,070

23.8

Morgan Stanley Dean Witter

219,916

9.2

14.

eBay

217,412

25.2

Netscape

216,003

49.1

15.

WebSideStory

216,001

19.3

Barnes and Noble

207,146

38.2

16.

Network Solutions

214,467

30.4

Ad Council

200,362

28.2

17.

AllAdvantage

208,512

11.8

Ameritrade

181,447

40.3

18.

E*TRADE

200,148

20.4

Network Solutions

158,933

46.7

19.

AT&T

192,743

27.8

National Discount Brokers

136,578

12.3

20.

Fidelity

178,353

9.5

AT&T

125,828

39.2

21.

Morgan Stanley Dean Witter

177,413

4.2

Mail.com

121,687

14.9

22.

Ameritrade

172,725

20.2

DealTime

118,136

16.7

23.

Casino On Net

170,508

20.5

eBay

117,868

32.9

24.

National Discount Brokers

163,253

4.8

Intuit

109,239

29.8

25.

uBid

146,022

30.2

APB Online

107,687

22.6

*Impressions reported include house ads, which are ads that run on an advertiser’s own web property.

Example: An estimated 146 million uBid banners were completely loaded on home users' computers during the reporting period. These banners were delivered to 30.2% or 24.6 million home Internet users.

 

Nielsen//NetRatings: Top Ten Ad Banners Viewed, At-Home & At-Work
Month of March 2000

Top Banners, ranked according to reach percentage, are cited from BannerTrackSM, Nielsen//NetRatings' syndicated ad research service.

Top Ten Ad Banners Viewed At-Home
 

Advertiser*

Reach %

Creative

1.

Bonzi Software

13.4

Warning: Your Internet Connection Is Not Optimized. Download InternetBOOST ’99 Now!

2.

BlueLight.com

11.7

Totally Free Internet Access

3.

Network Solutions

10.7

Get your Web address before someone else does!

4.

iWin.com

8.6

Do you click on ad banners?

5.

AmeriDebt

8.5

Danger! Bill Problems? We Can Help You Save $!

6.

Network Solutions

8.4

Small Business? Big Opportunity! Go Global Instantly!

7.

NextCard

8.1

2.9% APR Online Approvals, Click Here

8.

eBay

7.7

Bid, Sell, Collect

9.

American Red Cross

7.1

Imagine you’ve lost your home to a disaster. Imagine you’re four. Call 1-800-HELP NOW!

10.

VISA

6.9

Get a fantastic VISA Platinum 9.9% APR

 

Top Ten Ad Banners Viewed At-Work
 

Advertiser*

Reach %

Creative

1.

Bonzi Software

25.3

Warning: Your Internet Connection Is Not Optimized. Download InternetBOOST ’99 Now!

2.

BlueLight.com

21.8

Totally Free Internet Access

3.

Network Solutions

18.5

Get your Web address before someone else does!

4.

GetSmart.com

16.6

Find: A Loan for Me Refinancing – Second Mortgage – Debt Consolidation

5.

AmeriDebt

16.5

Danger! Bill Problems? We Can Help You Save $!

6.

GetSmart.com

15.9

Find a mortgage. On your terms.

7.

GetSmart.com

15.3

Find: A Loan for Me Refinancing – Second Mortgage – Debt Consolidation

8.

GetSmart.com

14.2

New Home Loans - Refinance - Debt Consolidation - Second Mortgage

9.

Network Solutions

13.5

Small Business? Big Opportunity! Go Global Instantly!

10.

FreeLotto

13.4

Scratch > $$$$

*Ad banners that run predominantly on an advertiser's own property are not included in the top banner rankings.

 

Nielsen//NetRatings: Average Internet Usage At-Home & At-Work

Month of March 2000

Data below represent activity for the average Internet user at-home and at-work during the month.

At-Home, March

% Change from February

At-Work, March

% Change from February

Number of Sessions per Month

19

+5.6

43

+10.3

Number of Unique Sites Visited

10

0

29

-6.5

Page Views per Month

670

+6.7

1407

+11.7

Page Views per Surfing Session

35

0

33

+3.1

Time Spent per Month

9: 42: 57

+4.2

22: 04: 11

+8.4

Time Spent During Surfing Session

0: 30: 42

-0.8

0: 31: 01

-0.4

Duration of a Page viewed

0: 00: 53

-0.8

0: 00: 56

-3.4

Average Click Rate for Top Banners

0.42

+16.7

0.28

+21.7

Active Internet Universe (actually surfed)

81.6 million

+6.7

31.3 million

+3.0

Current Internet Universe Estimate (had access, but did not necessarily go online)

129.7 million

+5.5

33.4 million

+2.4

 

About Nielsen//NetRatings
Nielsen//NetRatings, the audience measurement service from Nielsen Media Research and NetRatings, Inc., collects real-time data from more than 51,000 panel members in the United States. The U.S. panel sample consists of 43,000 at-home users and 8,000 at-work users. These panels collectively represent the largest representative media research sample of Internet users in the industry. Worldwide, in partnership with ACNielsen eRatings.com, Nielsen//NetRatings measures the Internet experiences of nearly 95,000 people.

Nielsen//NetRatings uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. Nielsen//NetRatings leverages proprietary data-collection technology from NetRatings, Nielsen Media Research's 50 years of expertise in research and audience measurement, and ACNielsen’s international leadership in supplying market research information covering more than 100 countries.

 

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