The Oscars: an "American Beauty"
Online
The 72nd Academy Awards celebration generated a lot
of attention on the Web during the month of March. Oscar.com, the
official site of the Academy Awards, experienced a 136 percent traffic
increase at-home and a 30 percent increase at-work. EW.com, Entertainment
Weekly Online, also saw a tremendous growth in online traffic, climbing
129 percent at-home and 86 percent at-work.
Table 3
Nielsen//NetRatings
Audience Traffic to Oscar-related Sites, March 2000
|
Site |
Feb. At-Home |
Mar. At-Home |
% Change |
|
Oscar.com |
231,065 |
502,592 |
136% |
|
EW.com |
652,814 |
1493239 |
129% |
|
ETOnline.com |
138,803 |
290,667 |
109% |
|
Hollywood.com |
825,177 |
914,910 |
11% |
|
Movies.Yahoo.com |
978,697 |
1,031,239 |
5% |