JANUARY
AT-HOME INTERNET RATINGS FROM NIELSEN//NETRATINGS
Time Spent Online
Jumps 14 Percent
NEW YORK, NY – February 22, 2000
- The following Internet audience and advertising information
is from Nielsen//NetRatings, the Internet measurement service from
Nielsen Media Research and NetRatings, Inc. (NASDAQ: NTRT). The
information is based on the largest at-home media research sample
in the industry of more than 41,000 U.S. panelists and includes:
Top 25 Web Properties, Top 25 Internet Advertisers, Top 10 Banner
Ads and Average Web Usage statistics for the month of January 2000.
Nielsen//NetRatings today also announced
that at-work Internet users spent twice as much time online than
at-home surfers in January. Please refer to separate release for
more information.
Noteworthy This Month:
Time Spent Online Jumps 14 Percent
Overall surfing time rose during the
month of January for U.S. home Internet users. The average time
spent online increased nearly an hour and ten minutes from 8:17:09
(hrs:min:sec) in December to 9:26:51 in January, marking a 14 percent
jump.
Women accounted for the majority of
the time increase by spending an hour and 22 minutes more in January
than they did in December. Men surfed 55 minutes more in January
than they did in December. Men, however, still logged in more time
than women, spending an hour and 44 minutes more than women in January.
"The rise in surfing time can
be attributed to the simple fact that people tend to stay indoors
during the winter months and occupy themselves with indoor activities,"
said Allen Weiner, vice president of analytical services at NetRatings.
"The increase in surfing was evident not only in time spent,
but in the broad range of categories that reflect the start of a
new year. People’s attention turned away from shopping and more
toward sites that focused on self-improvement and home improvement."
Hot Site Growth for Tax Season,
Jobs, Cars, Homes, Travel
Sites leading the largest increases
in audience traffic from December to January related to tax season,
new careers, home and car buying, and travel.
"Time and time again we find that
Internet users are not procrastinators. Promptly after the holiday
season ended, people began searching the Internet for tax-related
information. In particular, Intuit’s TurboTax site and IRS’s site
grew significantly," said Weiner.
FASTEST GROWING SITES
IN JANUARY 2000
Tax-related sites:
| |
Site
|
Jan. Unique Visitors
|
Dec. Unique Visitors
|
% Growth
|
| 1. |
turbotax.com
|
948,175
|
131,941
|
618.6%
|
| 2. |
irs.gov
|
1,656,803
|
347,013
|
377.4%
|
| 3. |
ustreas.gov
|
1,228,467
|
445,316
|
175.9%
|
| 4. |
shopintuit.com
|
712,210
|
348,513
|
104.4%
|
| 5. |
intuit.com
|
1,854,688
|
1,123,674
|
65.1%
|
Career-related sites:
| |
Site
|
Jan. Unique Visitors
|
Dec. Unique Visitors
|
% Growth
|
| 1. |
Jobsonline.com
|
478,063
|
177,884
|
168.7%
|
| 2. |
Hotjobs.com
|
794,933
|
361,434
|
119.9%
|
| 3. |
Careermosaic.com
|
773,701
|
420,692
|
83.9%
|
| 4. |
Monster.com
|
2,465,104
|
1,355,404
|
81.9%
|
Automotive sites:
| |
Site
|
Jan. Unique Visitors
|
Dec. Unique Visitors
|
% Growth
|
| 1. |
Geico.com
|
259,295
|
136,929
|
89.4%
|
| 2. |
Toyota.com
|
363,761
|
194,491
|
87.0%
|
| 3. |
Gmbuypower.com
|
305,474
|
168,806
|
81.0%
|
| 4. |
Carprices.com
|
289,251
|
164,112
|
76.3%
|
| 5. |
Kellybluebook.com
|
279,936
|
164,276
|
70.4%
|
| 6. |
Chevrolet.com
|
528,103
|
310,925
|
69.8%
|
| 7. |
Fordvehicles.com
|
268,948
|
160,288
|
67.8%
|
| 8. |
Honda2000.com
|
321,943
|
199,601
|
61.3%
|
Home-buying sites:
| |
Site
|
Jan. Unique Visitors
|
Dec. Unique Visitors
|
% Growth
|
| 1. |
Homegain.com
|
473,802
|
126,715
|
273.9%
|
| 2. |
Century21.com
|
334,074
|
123,943
|
169.5%
|
| 3. |
Homefair.com
|
827,894
|
329,751
|
151.1%
|
| 4. |
Homebuilder.com
|
253,037
|
127,849
|
97.9%
|
| 5. |
Iown.com
|
273,216
|
160,884
|
69.8%
|
| 6. |
Realtor.com
|
1,780,251
|
1,082,973
|
64.4%
|
Travel sites:
| |
Site
|
Jan. Unique Visitors
|
Dec. Unique Visitors
|
% Growth
|
| 1. |
Hoteldiscounts.com
|
527,940
|
210,347
|
151.0%
|
| 2. |
Alaskaair.com
|
302,641
|
148,834
|
103.3%
|
| 3. |
Travelweb.com
|
335,761
|
166,676
|
101.4%
|
| 4. |
Itn.net
|
1,071,207
|
554,809
|
93.1%
|
| 5. |
Deltaairlines.com
|
261,850
|
136,662
|
91.6%
|
| 6. |
180096hotel.com
|
364,080
|
193,725
|
87.9%
|
| 7. |
Cooltravelassistant.com
|
521,188
|
279,911
|
86.2%
|
| 8. |
Flifo.com
|
361,732
|
196,774
|
83.8%
|
| 9. |
Basshotels.com
|
408,275
|
222,970
|
83.1%
|
| 10. |
Travelnow.com
|
657,867
|
366,104
|
79.7%
|
Large Growth in Visitors to Top
25 Properties
The Top 25 Properties saw
noteworthy increases in unique visitors to their sites between the
month of December and January. Sites experiencing the largest increases
in unique audience were: Weather Channel, 72.7%; Ask Jeeves, 26.3%;
AltaVista, 20.8%; and InfoSpace, 19.8%.
Banner with the Highest Click Rate
The most clicked on banner in January
was Health Laboratories North America’s banner advertising a weight
loss product with a 38.6% click rate as compared to RedEnvelope.com’s
ad, which had the highest click-through rate in December at 15.6%.
Nielsen//NetRatings:
Top 25 Web Sites by Property
Month of January 2000
Ranking of the Most
Visited Web Properties
| |
Property
|
Unique Audience
(000)
|
Time Per Person
(hrs:min:sec)
|
| 1. |
AOL Websites (NYSE:AOL)
|
47,589
|
0:29:52
|
| 2. |
Yahoo! (NASDAQ:YHOO)
|
43,247
|
1:00:43
|
| 3. |
MSN (NASDAQ:MSFT)
|
30,223
|
0:54:08
|
| 4. |
Lycos Network (NASDAQ:LCOS)
|
24,263
|
0:21:48
|
| 5. |
Excite@Home (NASDAQ:ATHM)
|
23,448
|
0:27:22
|
| 6. |
GO Network (NYSE:GO)
|
18,573
|
0:21:16
|
| 7. |
Microsoft (NASDAQ:MSFT)
|
16,132
|
0:10:20
|
| 8. |
NBC Internet (NASDAQ:NBCI)
|
13,806
|
0:13:32
|
| 9. |
Amazon (NASDAQ:AMZN)
|
12,358
|
0:12:58
|
| 10. |
AltaVista (NASDAQ:CMGI)
|
12,094
|
0:20:56
|
| 11. |
Time Warner (NYSE:TWX)
|
11,731
|
0:14:06
|
| 12. |
About.com (NASDAQ:BOUT)
|
11,001
|
0:07:14
|
| 13. |
eBay (NASDAQ:EBAY)
|
9,129
|
2:05:48
|
| 14. |
The Go2Net Network (NASDAQ:GNET)
|
8,564
|
0:11:48
|
| 15. |
CNET (NASDAQ:CNET)
|
7,658
|
0:09:42
|
| 16. |
ZDNet (NYSE:ZDZ)
|
7,540
|
0:12:45
|
| 17. |
Weather Channel
|
7,259
|
0:09:53
|
| 18. |
Real Networks (NASDAQ:RNWK)
|
7,171
|
0:04:26
|
| 19. |
LookSmart (NASDAQ:LOOK)
|
7,107
|
0:07:45
|
| 20. |
Viacom International (NYSE:VIA
& VIAB)
|
6,849
|
0:14:06
|
| 21. |
InfoSpace (NASDAQ:INSP)
|
6,655
|
0:05:58
|
| 22. |
Fortune City
|
6,431
|
0:04:43
|
| 23. |
Ask Jeeves (NASDAQ:ASKJ)
|
5,483
|
0:16:30
|
| 24. |
Macromedia (NASDAQ:MACR)
|
5,418
|
0:10:26
|
| 25. |
SmartBot.NET Inc.
|
5,174
|
0:04:59
|
Example: The data indicate that approximately
5.2 million home Internet users visited at least one of the SmartBot.Net-owned
sites during the reporting period, and each person spent, on average,
a total of 4 minutes and 59 seconds at one or more of their sites.
Notes: Rankings are based on audience
measurement of people who have access to the Internet from home.
A property is defined as a consolidation of multiple domains and
URLs owned by a single entity. Reach is a measure of the total unduplicated
audience that visits a property. The data are expressed as the percent
of the total universe of Internet users who logged onto the Internet
at least once during the reporting period.
Nielsen//NetRatings:
Top 25 Advertisers
Month of January 2000
Top advertisers, ranked
by banner impressions, are based on data from BannerTrackSM,
Nielsen//NetRatings' syndicated advertising research report. An
impression is counted each time an ad banner is fully loaded onto
a user’s screen.
| |
Advertiser*
|
Impressions (000)
|
Reach %
|
| 1. |
TRUSTe
|
8,417,639
|
39.3
|
| 2. |
Microsoft
|
3,006,414
|
48.5
|
| 3. |
Amazon
|
2,088,594
|
55.1
|
| 4. |
Yahoo!
|
1,972,533
|
39.1
|
| 5. |
America Online
|
1,380,910
|
46.8
|
| 6. |
SexTracker
|
1,028,479
|
11.0
|
| 7. |
Next Card (NASDAQ:NXCD)
|
990,674
|
36.4
|
| 8. |
Barnes & Noble (NYSE:BKS)
|
962,843
|
36.4
|
| 9. |
E*TRADE (NASDAQ:EGRP)
|
760,545
|
8.7
|
| 10. |
Netscape (NYSE:AOL)
|
629,274
|
32.5
|
| 11. |
Ad Council
|
611,302
|
16.1
|
| 12. |
WebSideStory
|
588,904
|
19.7
|
| 13. |
Datek
|
574,245
|
8.5
|
| 14. |
eBay
|
571,310
|
30.1
|
| 15. |
AT&T (NYSE:T)
|
469,564
|
23.9
|
| 16. |
Fidelity
|
455,154
|
9.3
|
| 17. |
Snap
|
448,663
|
14.0
|
| 18. |
SexSwap
|
433,865
|
5.1
|
| 19. |
AltaVista
|
404,056
|
22.8
|
| 20. |
Better Business Bureau
|
392,892
|
19.7
|
| 21. |
TD Waterhouse (NYSE:TWE)
|
379,690
|
5.9
|
| 22. |
Morgan Stanley Dean Witter
|
345,260
|
8.8
|
| 23. |
CDNOW (NASDAQ:CDNW)
|
321,127
|
20.2
|
| 24. |
Beyond.com (NASDAQ:BYND)
|
304,278
|
23.6
|
| 25. |
Network Appliance (NASDAQ:NTAP)
|
297,402
|
12.0
|
*Impressions reported include house
ads, which are ads that run on an advertiser’s own web property.
Example: An estimated 297.4 million
Network Appliance banners were completely loaded on users' computers
during the reporting period. These banners were delivered to 12.0%
or 9.2 million home Internet users.
Nielsen//NetRatings:
Top Ten Ad Banners Viewed
Month of January 2000
Top Banners, ranked according to reach
percentage, are cited from BannerTrackSM, Nielsen//NetRatings'
syndicated ad research service.
|
Advertiser*
|
Reach %
|
Creative
|
|
Bonzi Software
|
14.7
|
Warning: Your Internet Connection
Is Not Optimized. Download InternetBOOST ’99 Now!
|
|
GetSmart.com
|
8.8
|
Find: A Loan for MeRefinancing
- Second Mortgage - Debt Consolidation
|
|
GetSmart.com
|
8.0
|
Find A Credit Card for Me Low
Interest Rate - Establish Credit - Pay Off Debt
|
|
RocketLinks
|
7.8
|
Error. Search speed too slow.
Choose fix to blast off.
|
|
NextCard
|
7.5
|
As low as 0.0% Intro APR, Online
Approvals
|
|
AmeriDebt
|
7.3
|
Danger! Bill Problems? We Can
Help You Save $!
|
|
NextCard
|
7.2
|
New Internet Visa – 8 breakthrough
advantages
|
|
PETsMART (NASDAQ:PETM)
|
7.2
|
Which is the cutest pet?
|
|
AmeriDebt
|
7.1
|
Late Bills Lead to Bad Credit…Let
Us Help Save Your Credit…
|
|
CDNOW
|
7.1
|
Find any artist Right now @ CDnow
|
*Ad banners that run
predominantly on an advertiser's own property are not included in
the top banner rankings.
Nielsen//NetRatings:
Average Internet Usage
Month of January 2000
Data
below represent activity for the average Internet user during the
month.
|
|
Current Month
|
Last Month
|
% Change
|
|
Number of Sessions per Month
|
18
|
17
|
+5.9
|
|
Number of Unique Sites Visited
|
10
|
9
|
+11.1
|
|
Page Views per Month
|
634
|
548
|
+15.7
|
|
Page Views per Surfing Session
|
34
|
32
|
+6.3
|
|
Time Spent per Month
|
9: 26: 51
|
8: 17: 09
|
+14.0
|
|
Time Spent During Surfing Session
|
0: 30: 45
|
0: 29: 25
|
+4.5
|
|
Duration of a Page viewed
|
0: 00: 54
|
0: 00: 55
|
-1.6
|
|
Average Click Rate for Top Banners
|
0.47
|
0.46
|
+2.2
|
|
Active Internet Universe (actually
surfed)
|
77.0 million
|
74.1 million
|
+3.9
|
|
Current Internet Universe Estimate
(had access, but did not necessarily go online)
|
122.6 million
|
119.2 million
|
+2.9
|
About Nielsen//NetRatings
Through strategic partnerships between
NetRatings, Nielsen Media Research and ACNielsen, the Nielsen//NetRatings
audience measurement service collects real-time data from more than
73,000 panel members around the world. The U.S. panel sample consists
of 41,000 at-home users and 7,000 at-work users. International panels
are under development with 25,000 at-home users currently being
measured. Plans are to begin delivering international audience measurement
data by the end of Q1 2000. These panels collectively represent
the largest media research sample of Internet users in the industry.
Nielsen//NetRatings uses unique technology
capable of measuring both Internet use and advertising to provide
the most timely, accurate and comprehensive Internet usage data
and advertising information in the global marketplace. Nielsen//NetRatings
tracks the entire spectrum of Internet user behavior, leveraging
proprietary data-collection technology from NetRatings, Nielsen
Media Research's 50-year industry-standard audience sampling methods,
and ACNielsen’s international leadership in supplying market research
information covering more than 100 countries.
Copyright 2000, NetRatings, Inc.
# # #
Note
to Editors: Nielsen Media Research is the well-known TV ratings
company. It is separate from ACNielsen Corporation, the market research
services company.
Safe
Harbor: This press release includes statements which may constitute
forward-looking statements pursuant to the safe harbor provisions
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Nielsen Media Research believes the statements are reasonable, it
can make no assurances that such expectations will prove to be correct.
This information may involve risk and uncertainties that could cause
actual results to differ materially from the forward-looking statements.
Factors which could cause or contribute to such differences include,
but are not limited to, risks associated with competition in the
market for audience measurement services; the ability to develop
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on a cost-effective basis; the ability to timely and cost-effectively
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with covenants in loan agreements; the ability to obtain future
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Commission filings. back to press room.
|
