JULY
INTERNET RATINGS FROM NIELSEN//NETRATINGS
Summer Internet Usage
by Teens jumps 24%
NEW YORK, NY – August 16, 1999
- The following Internet
audience and advertising information is from Nielsen//NetRatings,
the Internet measurement service from Nielsen Media Research (NYSE:
NMR) and NetRatings, Inc. The information includes: Top 25 Web Properties,
Top 25 Internet Advertisers, Top 10 Banner Ads and Average Web Usage
statistics for the month of July 1999.
Noteworthy This Month:
Summertime Online
- Summer hasn't slowed down the Internet,
compared to its traditional impact on TV viewing. In fact, the average
time spent overall increased from 7 hours, 11 minutes to 7 hours,
45 minutes, an increase of 10% or 33 minutes from May to July. Notably,
kids and teens have been spending more time online this summer.
Time spent online by teens (ages 12-17) jumped from an average of
5 hours, 42 minutes in May to 7 hours, 4 minutes in July, an increase
of 24%. Time spent by kids (ages 2-11) increased from 1 hour, 40
minutes to 2 hours, 1 minute, a growth of 21% during the same period.
Portals and Vertical Category Growth
- The unique audience for the Top
Ten Portals/Search Engines increased by 2.1%, although the overall
category remained flat. Three search engines that showed significant
growth in unique audience size from June to July were: Google.com
with an 87.6% increase, Ask Jeeves with a 38.0% increase, and Looksmart
with a 19.7% growth.
- Vertical categories showed the following
changes from June to July: sweepstakes/coupon sites were up 26.0%,
online communities increased by 7.0% and news sites increased by
6.1%. News sites which showed a significant increase in unique audience
size from June to July were: CBS, 88.4%; New York Times, 73.8%;
and CNN, 35.8%, likely due to the Kennedy plane crash earlier in
the month.
Other Sites Rise in Rankings from
June to July
Other sites that showed significant
increases in unique visitors from June to July include: Blairwitch.com,
1021.6%; Treeloot.com, 357.4%; Onlinepsych.com (an iVillage site),
106.1%; Acmecity (an entertainment communities site), 87.6%; and the
Mayo Health Clinic, at 61.0%.
Banner with the Highest Click Rate
The most clicked on banner in July
was theglobe.com’s ad for free email with a 37.7% click rate,
as compared to Micro Warehouse’s banner, which had the highest
click through rate for June, at 16.4%.
Nielsen//NetRatings:
Top 25 Web Sites by Property
Month of July 1999
Ranking of the Most
Visited Web Properties
| |
Property |
Unique
Audience (000) |
Time
Per Person (min) |
| 1. |
AOL
Websites |
34,973
|
0:30:40
|
| 2. |
Yahoo! |
31,022
|
1:08:49
|
| 3. |
MSN |
21,981
|
0:57:26
|
| 4. |
Lycos
Network |
19,736
|
0:15:51
|
| 5. |
GO
Network |
14,292
|
0:22:43
|
| 6. |
Excite
Network |
11,711
|
0:39:40
|
| 7. |
Microsoft |
10,391
|
0:21:44
|
| 8. |
Time
Warner |
8,982
|
0:17:20
|
| 9. |
Amazon |
8,075
|
0:16:43
|
| 10. |
AltaVista |
7,878
|
0:12:29
|
| 11. |
Blue
Mt. Arts |
7,368
|
0:15:59
|
| 12. |
eBay |
5,685
|
2:48:29
|
| 13. |
Snap |
5,427
|
0:14:28
|
| 14. |
CNET |
4,919
|
0:11:29
|
| 15. |
LookSmart |
4,907
|
0:09:07
|
| 16. |
Viacom
Int’l |
4,704
|
0:19:59
|
| 17. |
Real
Networks |
4,545
|
0:06:07
|
| 18. |
InfoSpace |
4,519
|
0:09:48
|
| 19. |
Xoom |
4,248
|
0:09:30
|
| 20. |
Broadcast.com |
4,248
|
0:10:21
|
| 21. |
About.com |
4,058
|
0:05:36
|
| 22. |
CNN |
3,753
|
0:20:44
|
| 23. |
AT&T |
3,744
|
0:24:05
|
| 24. |
GoTo.com |
3,735
|
0:04:21
|
| 25. |
ZDNet
|
3,705
|
0:14:25
|
Example: The data indicate that approximately
3.7 million home Internet users visited at least one of the ZDNet-owned
sites during the reporting period, and each person spent, on average,
a total of 14.4 minutes at one or more of their sites.
Notes: Rankings are based on audience
measurement of people who have access to the Internet from home. A
property is defined as a consolidation of multiple domains and URLs
owned by a single entity. Reach is a measure of the total unduplicated
audience that visits a property. The data are expressed as the percent
of the total universe of Internet users who logged onto the Internet
at least once during the reporting period.
Nielsen//NetRatings:
Top 25 Advertisers
Month of July 1999
Top advertisers, ranked
by banner impressions, are based on data from BannerTrackSM,
Nielsen//NetRatings' syndicated advertising research report. An impression
is counted each time an ad banner is fully loaded onto a user’s
screen.
| |
Advertiser* |
Impressions
in millions |
Reach
% |
| 1. |
Microsoft |
661.1
|
48.1
|
| 2. |
Amazon |
356.0
|
45.1
|
| 3. |
TRUSTe |
253.0
|
20.6
|
| 4. |
America
Online |
198.4
|
31.0
|
| 5. |
Next
Card |
185.1
|
33.7
|
| 6. |
CDNOW |
160.1
|
24.4
|
| 7. |
LinkExchange |
143.2
|
14.7
|
| 8. |
Ad
Council |
143.1
|
15.3
|
| 9. |
Yahoo! |
140.1
|
24.5
|
| 10. |
Discover
Brokerage |
131.6
|
9.0
|
| 11. |
E*TRADE |
125.3
|
6.7
|
| 12. |
Ameritrade |
117.1
|
7.1
|
| 13. |
AT
and T |
117.0
|
23.7
|
| 14. |
Waterhouse |
103.4
|
3.5
|
| 15. |
About.com |
95.6
|
18.9
|
| 16. |
Wingspan
Bank |
95.3
|
25.1
|
| 17. |
SexTracker |
91.1
|
7.9
|
| 18. |
uBid |
84.7
|
21.0
|
| 19. |
JFAX |
81.7
|
8.9
|
| 20. |
Lowestfare |
80.6
|
23.2
|
| 21. |
WebSideStory |
79.7
|
16.9
|
| 22. |
Bonzi
Software |
74.0
|
19.3
|
| 23. |
Barnes
and Noble |
73.1
|
20.4
|
| 24. |
1-800-USSearch |
71.0
|
13.5
|
| 25. |
eBay
|
70.1
|
20.0
|
*Impressions reported include house
ads, which are ads that run on an advertiser’s own web property.
Example: An estimated 70.1 million
eBay banners were completely loaded on users' computers during the
reporting period. These banners were delivered to 20.0% or 12.5 million
home Internet users.
Nielsen//NetRatings:
Top Ten Ad Banners Viewed
Month of July 1999
Top Banners, ranked according to reach
percentage, are cited from BannerTrackSM, Nielsen//NetRatings'
syndicated ad research service.
| |
Advertiser* |
Reach %
|
Creative |
| 1. |
Autoweb.com |
7.9
|
Get
a Price |
| 2. |
ImproveNet |
7.8
|
Use
our free matching service to find a contractor. |
| 3. |
ImproveNet |
7.6
|
Find
me a contractor who specializes in: Kitchen, Bathroom, Roofing,
Air Conditioning, Other |
| 4. |
Ad
Council |
7.2
|
If
You’re Not Recycling, You’re Throwing It All Away! |
| 5. |
Launch.com |
7.2
|
Watch
today’s hottest MUSIC VIDEOS! LAUNCH.COM |
| 6. |
Network
Solutions |
6.8
|
Picture
this. You@your-product.com. Get personalized e-mail when you
reserve a Web address. |
| 7. |
Capital
One |
6.3
|
VISA
Platinum Capital One; Apply Online |
| 8. |
Acceleration
Software |
6.3
|
Find
the ball and win a free Internet Telephone AND a web
accelerator! |
| 9. |
Lowestfare
|
6.3
|
No
bids… No auctions… Just Discount Airfares! |
| 10. |
Bonzi
Software |
6.1
|
Speed
Up Internet Connection |
*Ad banners that run
predominantly on an advertiser's own property are not included in
the top banner rankings.
Average Internet
Usage
Month of July 1999
Data below represent
activity for the average Internet user during the month.
|
Current Month
|
Last Month
|
% Change
|
| Number
of Sessions per Month |
17
|
17
|
0.0
|
| Number
of Unique Sites Visited |
12
|
12
|
0.0
|
| Page
Views per Month |
353
|
332
|
+6.3
|
| Page
Views per Surfing Session |
21
|
20
|
+5.0
|
| Time
Spent per Month |
7: 39: 00
|
7: 34: 28
|
+1.0
|
| Time
Spent During Surfing Session |
0: 27: 00
|
0: 26: 44
|
+1.0
|
| Duration
of a Page viewed |
0: 01: 17
|
0: 01: 20
|
-3.8
|
| Average
Click Rate for Top Banners |
0.58
|
0.61
|
-4.9
|
| Active
Internet Universe (actually surfed) |
62.8 million
|
63.4 million
|
-1.0
|
| Current
Internet Universe Estimate (had access but did not necessarily
go online) |
106.4 million
|
105.3 million
|
1.0
|
The Nielsen//NetRatings audience information
service collects data from approximately 15,000 panelists as they
surf the web. The Nielsen//NetRatings panel is the largest media research
sample of at-home Internet users currently being measured in real
time. Nielsen//NetRatings uses unique technology capable of measuring
both Internet use and advertising to provide the most timely, accurate
and comprehensive Internet usage data and advertising information
in the industry.
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