JUNE
INTERNET RATINGS FROM NIELSEN//NETRATINGS
Vertical Categories
Reveal Slight Growth from May to June
NEW YORK, NY – July 14, 1999
- The following Internet
audience and advertising information is from Nielsen//NetRatings,
the Internet measurement service from Nielsen Media Research (NYSE:
NMR) and NetRatings, Inc. The information includes: Top 25 Web Properties,
Top 25 Internet Advertisers, Top 10 Banner Ads and Average Web Usage
statistics for the month of June 1999.
Noteworthy This Month:
June numbers from Nielsen//NetRatings
indicate slight growth in Internet usage, particularly in vertical
categories such as finance, education and e-commerce. Portals and
search engines, however, experienced no growth from May to June.
Stable Internet Usage
- The number of people who went to
the top ten properties in June remained steady with an increase
of 1.0% compared to May, which saw an 8.7% increase from April.
The number of individuals who visit the top ten properties is a
good indicator of overall Internet activity as it represents an
estimated 90% of the total Internet audience (individuals, not page
views). Audience size for AOL remained at nearly 23 million, which
represented 36.3% of the Internet Audience that was online during
June.
- The number of people in U.S. households
who went online increased by 3.2% and the current size of the Internet
universe (those who have access from home, but did not necessary
go online) increased by 4.3%. Nielsen//NetRatings estimates the
current size of the home Internet audience for June to be 105.3
million, compared to 101.0 million for May. The audience size for
April was 95.8 million.
Vertical Category Growth
Vertical categories showed slight growth
from May to June: education grew by 5.9%; e-commerce increased by
2.8%; and finance rose by 1.0%. Portals and search engines, on the
other hand, experienced zero percentage growth from May to June.
Sites Rise in Rankings from May
to June
Sites that showed the largest increases
in unique visitors from May to June include: Major League Baseball,
85.3%; Buy.com, 72.5%; eToys, 68.1%; NetRevolution (gaming site),
59.5%; Drugstore.com, 58.7%; and Columbia House, 46.3%.
Banner with the Highest Click Rate
The most clicked on banner in June
was Micro Warehouse’s ad for the Palm Pilot V with a 16.4% clickrate,
as compared to Egghead’s banner, which had the highest click
through rate for May, at 15.0%.
Nielsen//NetRatings:
Top 25 Web Sites by Property
Month
of June 1999
Ranking of the Most
Visited Web Properties
|
Property |
Unique
Audience |
Time
Per Person (hrs:min:sec) |
| 1. |
AOL
Websites |
34,698,315
|
0:
29: 10 |
| 2. |
Yahoo! |
29,888,283
|
1:
08: 06 |
| 3. |
MSN |
22,400,203
|
0:
56: 05 |
| 4. |
Lycos
Network |
19,061,179
|
0:
16: 45 |
| 5. |
GO
Network |
14,824,144
|
0:
22: 16 |
| 6. |
Excite
Network |
12,206,116
|
0:
40: 10 |
| 7. |
Microsoft |
9,798,085
|
0:
23: 38 |
| 8. |
Time
Warner |
8,010,079
|
0:
17: 19 |
| 9. |
AltaVista |
7,809,075
|
0:
12: 23 |
| 10. |
Amazon |
7,373,080
|
0:
15: 50 |
| 11. |
Blue
Mt. Arts |
7,168,078
|
0:
15: 02 |
| 12. |
Real
Networks |
5,634,051
|
0:
07: 26 |
| 13. |
Snap |
5,550,048
|
0:
13: 26 |
| 14. |
eBay |
5,508,050
|
2:
38: 15 |
| 15. |
CNET |
4,929,042
|
0:
11: 37 |
| 16. |
Xoom |
4,650,037
|
0:
09: 39 |
| 17. |
Viacom
Int’l |
4,403,034
|
0:
17: 11 |
| 18. |
InfoSpace |
4,258,035
|
0:
09: 55 |
| 19. |
ZDNet |
4,123,038
|
0:
18: 29 |
| 20. |
LookSmart |
4,101,028
|
0:
08: 20 |
| 21. |
Broadcast.com |
3,970,029
|
0:
09: 21 |
| 22. |
AT&T |
3,890,038
|
0:
26: 10 |
| 23. |
Go2Net
Inc |
3,234,034
|
0:
14: 39 |
| 24. |
CNN |
3,152,035
|
0:
22: 44 |
| 25. |
Weather
Channel |
2,917,026
|
0:
10: 51 |
Example: The data indicate that approximately
2.9 million home Internet users visited at least one of the Weather
Channel-owned sites during the reporting period, and each person spent,
on average, a total of 10 minutes and 51 seconds at one or more of
their sites.
Notes: Rankings are based on audience
measurement of people who have access to the Internet from home. A
property is defined as a consolidation of multiple domains and URLs
owned by a single entity. Reach is a measure of the total unduplicated
audience that visits a property. The data are expressed as the percent
of the total universe of Internet users who logged onto the Internet
at least once during the reporting period.
Nielsen//NetRatings:
Top 25 Advertisers
Month of June 1999
Top advertisers, ranked
by banner impressions, are based on data from BannerTrackSM,
Nielsen//NetRatings' syndicated advertising research report. An impression
is counted each time an ad banner is fully loaded onto a user’s
screen.
|
Advertiser* |
Impressions
in millions
|
Reach %
|
| 1. |
Microsoft |
659.6
|
56.6
|
| 2. |
Amazon |
280.3
|
43.4
|
| 3. |
CDNow |
165.8
|
24.8
|
| 4. |
TRUSTe |
156.5
|
20.3
|
| 5. |
LinkExchange |
145.0
|
13.7
|
| 6. |
America
Online |
135.9
|
29.4
|
| 7. |
911Gifts |
135.8
|
17.4
|
| 8. |
Ad
Council |
133.0
|
16.2
|
| 9. |
First
USA |
130.7
|
29.2
|
| 10. |
Discover
Brokerage |
110.2
|
5.8
|
| 11. |
Yahoo! |
100.9
|
20.1
|
| 12. |
E*TRADE |
96.9
|
5.6
|
| 13. |
SexTracker |
95.0
|
8.9
|
| 14. |
About.com |
94.8
|
19.8
|
| 15. |
Waterhouse |
94.1
|
3.8
|
| 16. |
JFAX |
93.7
|
8.5
|
| 17. |
Ameritrade |
92.1
|
5.1
|
| 18. |
SexSwap |
91.1
|
4.5
|
| 19. |
Netscape |
85.1
|
21.7
|
| 20. |
Value
America |
82.5
|
19.4
|
| 21. |
WebSideStory |
80.6
|
17.8
|
| 22. |
Lowestfare |
79.4
|
19.9
|
| 23. |
Next
Card |
79.0
|
21.7
|
| 24. |
Bonzi
Software |
78.6
|
19.5
|
| 25. |
AT
& T |
77.1
|
17.5
|
*Impressions reported
include house ads, which are ads that run on an advertiser’s
own web property.
Example: An estimated 77.1 million
AT & T banners were completely loaded on users' computers during
the reporting period. These banners were delivered to 17.5% or 11.1
million home Internet users.
Nielsen//NetRatings:
Top Ten Ad Banners Viewed
Month of June 1999
Top Banners, ranked according to reach
percentage, are cited from BannerTrackSM, Nielsen//NetRatings'
syndicated ad research service.
| |
Advertiser* |
Reach
% |
Creative |
| 1. |
Amazon
|
10.3
|
Click
on Shopping. Then click on Music and Video. |
| 2. |
Autoweb.com |
9.3
|
Get
a Price |
| 3. |
Autoweb.com |
8.9
|
Buy
it; Sell it |
| 4. |
Bonzi
Software |
8.7
|
Speed
Up Your Internet Connection |
| 5. |
911Gifts
|
8.6
|
Get
Dad’s Attention. Send him a great gift. Father’s
Day is June 20. |
| 6. |
Value
America |
7.7
|
"Flavor
of the Week" Giveaway; Win an iMac a week during June! |
| 7. |
Value
America |
7.7
|
Free
Membership. Click Here. |
| 8. |
Ad
Council |
7.0
|
Employer
Support of the Guard and Reserve. Click here. |
| 9. |
Lowestfare
|
6.9
|
Vacations
For Less; Click Here for Hot Deals! |
| 10. |
Capital
One |
6.6
|
VISA
Platinum Capital One; Apply Online |
*Ad banners that run
predominantly on an advertiser's own property are not included in
the top banner rankings.
Average Internet
Usage
Month of June 1999
Data below represent
activity for the average Internet user during the month.
|
Current Month
|
Last Month
|
% Change
|
| Number
of Sessions per Month |
17
|
16
|
+6.3
|
| Number
of Unique Sites Visited |
12
|
12
|
0
|
| Page
Views per Month |
332
|
339
|
-2.1
|
| Page
Views per Surfing Session |
20
|
21
|
-4.8
|
| Time
Spent per Month |
7: 34: 28
|
7: 04: 16
|
+7.1
|
| Time
Spent During Surfing Session |
0: 26: 44
|
0: 26: 31
|
+0.8
|
| Duration
of a Page viewed |
0: 01: 20
|
0: 01: 16
|
+5.9
|
| Average
Click Rate for Top Banners |
0.61
|
0.56
|
+8.9
|
| Active
Internet Universe (actually surfed) |
63.4 million
|
61.4 million
|
+3.2
|
| Current
Internet Universe Estimate (had access but did not necessarily
go online) |
105.3 million
|
101.0 million
|
+4.3
|
The Nielsen//NetRatings audience information
service collects data from approximately 15,000 panelists as they
surf the web. The Nielsen//NetRatings panel is the largest media research
sample of at-home Internet users currently being measured in real
time. Nielsen//NetRatings uses unique technology capable of measuring
both Internet use and advertising to provide the most timely, accurate
and comprehensive Internet usage data and advertising information
in the industry.
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