NIELSEN//NETRATINGS
ANNOUNCE TOP WEB SITE PROPERTIES AND ADVERTISERS FOR FEBRUARY, 1999
New
Internet Population Estimates of 97.1 Million,
36% of the Total U.S. Population
NEW
YORK, MARCH 22, 1999 - The first data release of the Nielsen//NetRatings
service was announced today by Nielsen Media Research (NYSE: NMR) and
NetRatings, Inc. Audience information for February 1999 includes: Top
25 Web properties, Top 25 Internet advertisers and Average Internet
Usage Statistics. The Nielsen//NetRatings service is the result of a
strategic alliance between Nielsen Media Research and NetRatings, Inc.
announced in October 1998.
The
two companies have jointly developed the Nielsen//NetRatings service
to provide site publishers, advertisers and their agencies with accurate
and reliable information about what Internet users are doing online.
Nielsen//NetRatings is the only service that collects and reports both
site and advertising information to its subscribers. Initial media customers
include Amazon.com, AltaVista, iVillage, TV Guide, The Weather Channel,
USA Today and Yahoo. Advertising agency customers include: BBDO, Bates
USA, Cox Interactive Media, Ogilvy and Mather and Starcom IP.
The
Nielsen//NetRatings service reports that 35 million US households or
97.1 million people currently have Internet access, an increase of 43
percent compared with the 24.5 million households with Internet access
in the first quarter of 1998. These 35 million households represent
approximately 34% of the households in the US, which is an estimated
36% of the total US population.
The
Nielsen//NetRatings service derives data from the industrys leading
research panel of more than 9,000 US Internet users in randomly selected
US households. All site and advertising data is collected in real time
via the Internet and reported in online weekly and monthly reports.
The 100% random digit dial (RDD) panel is designed, recruited and managed
by Nielsen Media Research, which has provided high-quality audience
information on television audiences for nearly 50 years. Projections
are based on a regular enumeration of the US Internet population, which
helps ensure the panel accurately reflects the fast-growing user community
and, thus, provides data projectable to the entire current Internet
user population.
Top
Web Sites by Property
Month of February 1999
Ranking of the Most Visited Web Properties
Property
AOL Websites
Yahoo!
MSN/Hotmail/MSNBC
Lycos/Tripod/WhoWhere/Wired
GO Network
GeoCities
The Excite Network
Netscape
Blue Mountain Arts
Time Warner
Microsoft
AltaVista
Amazon
Xoom
broadcast.com (formerly AudioNet)
Real Networks
EBay
ZDNet
CNN
AT&T
Intuit
InfoSpace
Weather Channel
GTE
Viacom International
|
Unique
Audience*
26,347,355
24,465,932
20,857,824
18,865,966
15,805,557
13,231,956
12,233,472
11,551,686
9,695,993
9,267,941
8,328,247
7,182,278
6,707,777
5,546,328
5,082,150
4,676,768
4,022,808
3,939,263
3,857,784
3,765,988
3,672,124
3,520,476
3,140,894
3,082,088
3,054,245 |
Reach
%
44.66
41.47
35.36
31.98
26.79
22.43
20.74
19.58
16.44
15.71
14.12
12.17
11.37
9.4
8.61
7.93
6.82
6.68
6.54
6.38
6.22
5.97
5.32
5.22
5.18 |
*Unduplicated
audience
Rankings
based on audience measurement of persons, ages 2 and above, who have
access to the Internet from home.
Top
Advertisers - BannerTrack Report
Sites are aggregated to the domain level and ranked by impressions.
Month of February 1999
Advertiser
Microsoft
CatalogLink
Amazon
Yahoo!
First USA
GO Network
LinkExchange
Music Boulevard
E*TRADE
Bonzi Software
Classifieds2000
Next Card
Discover Brokerage
Thunderstone
Ad Council
1-800-Flowers
CDNow
America Online
Lowestfare
Coolsavings
Infoseek
Excite
AltaVista
NetworkAppliance
TRUSTe
|
Impressions
302,133,637 190,604,789 182,802,739 143,183,939 122,265,045 105,691,656
100,402,474
97,618,677
96,696,289
89,686,901
84,536,427
84,119,306
82,354,361
74,582,747
66,211,564
59,299,305
56,928,969
52,925,743
45,731,412
45,304,977
44,682,124
43,096,467
39,494,894
36,487,901
35,541,064 |
Unique
Audience
32,270,293
6,425,120
23,960,481 13,393,926 11,778,665 10,068,438 12,366,592 14,607,867
2,765,502
15,107,148
1,805,028
11,198,888
2,369,338
2,430,209
7,740,347
8,295,177
6,995,584
11,012,115
8,076,638
6,064,214
7,750,658
5,560,775
2,410,584
3,880,485
7,679,475 |
Reach
%
54.7
10.89
40.62
22.7
19.97
17.07
20.96
24.76
4.69
25.61
3.06
18.98
4.02
4.12
13.12
14.06
11.86
18.67
13.69
10.28
13.14
9.43
4.09
6.58
13.02 |
Rankings
based on audience measurement persons, ages 2 and above, who have access
to the Internet from home.
*Total
impressions and unduplicated audience size are based on banner ads meeting
minimum sample criterion of 40 persons per unique banner.
Internet
User Statistics
February 1999
Statistics below represent average activity for an
Internet user during the month of February.
Number
of Sessions per Month
Number of Unique Sites Visited
Time Spent per Site
Page Views per Month
Page Views per Session
Time Spent per Month
Time Spent per Session
Duration of a Page viewed
Current Internet Universe Estimate
|
16
15
0: 31: 27
313
19
7: 28: 16
0: 28: 01
0: 01: 28
97.1 million |
Comprehensive
Site and Advertising Information Reported
The
Nielsen//NetRatings Web Site Reports provide key measures of Internet
user site activity by property, domain, unique site, and category. Reported
audience information includes: unique audience size and demographic
profile of the unique audience, site rank, % reach, page views, pages
per person, time per person and % of pages from browser cache. Audience
demographics for each site includes: age, gender, income, education,
ethnicity, and occupation.
The
Nielsen//NetRatings BannerTrackSM Reports
provide detailed audience information about Internet advertising for
use in competitive research, media planning, creative and post-buy analysis.
Advertising information reported is ranked by: number of user impressions
for each unique ad banner, advertiser and site advertised, unique audience
size, and demographic profile of users that were exposed to or clicked
on the banner.
Audience
Summary Reports, such as the Internet Average User Statistics report,
give a comprehensive profile of the entire Web audience: unique audience,
page views, audience demographics, frequency and time spent information.
About
NetRatings
NetRatings, Inc., a Web audience research company, provides Internet
advertisers, marketers, site publishers, media planners and Web professionals
with comprehensive information about Web user interaction with Web sites
and ad banners. The company's innovative data collection technology,
NetRatings InsightTM software, captures detailed Web usage information
from a randomly recruited, statistically representative group of Web
users and compiles behavioral data with in-depth demographic and lifestyle
profile information. Online ObserverSM,
NetRatings' market research service, enables companies and agencies
to design more effective strategies to build and extend their brands,
communicate targeted messages and conduct electronic commerce through
the world. See www.netratings.com
for more information.
About
Nielsen Media Research
Nielsen Media Research is the leading provider of television audience
measurement and related services in the United States and Canada. Its
National People Meter Service provides audience estimates for all national
program sources, including broadcast networks, cable networks, and national
syndicators. Local rating services estimate audiences for each of 210
television markets in the US, including electronic metered service in
40 markets. Nielsen Media Research also provides competitive advertising
intelligence information, as well as Internet and Web page usage analysis.
More information on the company is available at the company's Web site:
www.nielsenmedia.com.
# # #
Note
to Editors: Nielsen Media Research is the well-known TV ratings company.
It is separate from ACNielsen Corporation, the market research services
company.
Safe
Harbor:
This press release includes statements which may constitute forward-looking
statements pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. Although Nielsen Media Research believes
the statements are reasonable, it can make no assurances that such expectations
will prove to be correct. This information may involve risk and uncertainties
that could cause actual results to differ materially from the forward-looking
statements. Factors which could cause or contribute to such differences
include, but are not limited to, risks associated with competition in
the market for audience measurement services; the ability to develop
new or advanced technologies and systems for the company's business
on a cost-effective basis; the ability to timely and cost-effectively
resolve any problems associated with the Year 2000 issue; the results
of litigation affecting the company; the ability to successfully achieve
estimated effective tax rates and corporate overhead levels; regulatory
and legislative initiatives; leverage and debt service (including sensitivity
to fluctuations in interest rates); compliance with covenants in loan
agreements; the ability to obtain future financing on satisfactory terms;
deterioration in economic conditions, particularly in the media or other
industries where customers operate; and other factors detailed in the
company's Securities and Exchange Commission filings.
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