| Biblioteca del
conocimiento - eMarketer |
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Nota importante:
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de estos informes corresponde a sus autores. Noticiasdot.com ofrece este
espacio exclusivamente para su divulgación y conocimiento para los
profesionales de la red
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2003 |
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Once You Pop, Orbitz, You Can't Stop
E-marketer -19 September 2003
Orbitz wasn't open for business yet when the bubble burst. In fact,
what is now one of the more successful dot-coms premiered in a year
when everyone was cutting their losses -- especially Internet and
travel companies.
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Future of Full-Feature Phones
E-marketer - 18 September 2003
According to In-Stat/MDR, 18.2 million camera phones were shipped
worldwide in 2002. In the first quarter of this year, 7.8 million
camera phones made their way around the world, while 1.7 million
smart phones were shipped in Q1 2003. |
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Answering the Multi-Channel Shopper's Call
E-marketer - 17 September 2003
The e-tailing group reviewed the Web sites of 25 US merchants with
some sort of back-to-school product focus and found that a whopping
85% offer in-store return options, but just 33% feature in-store
pick-up of products. |
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Making E-Mail Marketing Work
E-marketer - 17 September 2003
A recent survey of US marketers from MarketingSherpa indicates that
while a vast majority of respondents say their e-mail marketing
campaign open rates and click-through rates (CTRs) have remained the
same over the past year, 15% say their open rates have "increased
significantly." |
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Making Mobile Revenues in Russia
E-marketer - 16 September 2003
According to a September 2003 report from Pyramid Research, mobile
service revenues in Russia will rise to $10 billion in 2007 -- up
from just over $3 billion last year. |
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Telematics Take on the World
E-marketer - 15 September 2003
According to a recent report from the Telematics Research Group, by
the end of this year, over 2.1 million embedded telematics units
will be shipped in North America, rising to over 2.3 million by the
end of next year. |
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Overcoming Chasms,
Gorillas and Tornados
E-marketer - 12 September 2003
If any one chart can sum up a day in the life of a marketing
professional, the one below from the CMO Council, GlobalFluency and
Aberdeen Group is a fitting representation. They asked 350 marketing
executives at US high-tech companies to rate a dozen priorities, and
every single one ranks above average, with advertising and trade
shows scoring highest. If the survey offered a longer list, the
researchers may have found marketers are juggling even more than 12
balls at a time |
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Holiday Gift-Shopping:
Sizing Up the Storefronts
E-marketer - 12 September 2003
Want a better idea of what to expect
from consumers this holiday shopping season? Will crowds deter
bricks-and-mortar shoppers or not? Ross Rubin provides answers by
examining last season's polls. |
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Quantifying Net's Influence on Offline Buys
E-marketer - 12 September 2003
According to the Dieringer Research Group, US consumers spent $137.6
billion offline after first getting product or service information
online. |
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Who’s Posting Jobs Online?
11 September 2003
According to the latest report from Corzen, the healthcare and
defense industries in the US are posting the greatest number of jobs
online, with Tenet Healthcare posting an average 5,472 jobs on the
Internet in Q2 2003. |
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Hey RIAA, CDs Are Still Popular
E-marketer - 10 September 2003
In the wake of the RIAA's lawsuits filed against 261 supposed online
music file-swappers, Parks Associates reports that only 20% of US
households with digital music users have MP3 players.
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Quick Take: Online Banking Customers
E-marketer - 9 September 2003 |
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Net-Savvy Voters
E-marketer - 8 September 2003
The Online Publishers Association (OPA) and the Center for Survey
Research & Analysis at the University of Connecticut surveyed adult
Internet users about their use of the Internet to keep up with
political candidates and found that 68% of voters have used the Net
to research a candidate's position, while 42% of non-voters have
done the same. |
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US Lags Europe
and Japan in Mobile Adoption
E-marketer - 4 September 2003
The US is behind both Western Europe
and Japan in terms of mobile penetration. Ben Macklin examines the
markets' differences, explaining why the US trails |
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Net Access Differs across US
E-marketer - 3 September 2003
Just 48% of adults in the Southern
region of the US have Net access, compared to 66% of those in New
England, reports the Pew Internet= 0& American Life Project. So how
many are online at home? |
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Wal-Mart Drills
into Home Improvement Category
E-marketer - 3 September 2003
BIGresearch finds that Wal-Mart's
share of US consumer preference in the home improvement and hardware
category grew by 3.3% year-over-year in August 2003, while those of
ACE Hardware and Home Depot declined. Wal-Mart is also infiltrating
the retail ranks online. |
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E-Mail Open and
Click Rates Rise Year-over-Year
E-marketer - 2 September 2003
The latest e-mail report from
DoubleClick indicates that e-mail marketing open rates rose by 3.2%
between Q2 2002 and last quarter, while click-through rates
increased by 10.7%. But which industry is doing especially well?
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Why CPGs Need Rich Media
E-marketer - 2 September 2003
Rich
media has historically been viewed as more of a direct response
vehicle than a branding medium, so CPGs have shied away from it.
David Hallerman explains why they should reconsider the ad format. |
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How Travel Sites
Can Get Their Groove Back
E-marketer - 2 September 2003 |
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E-Learning: Key Trends in K-12, Postsecondary and Corporate
E-Learning
Emarketer - July 2003 (Resumen del Estudio en inglés)
Technology is transforming education around the world. Though e-learning
companies were not doing well by the end of 2002, business is
picking up this year, as schools, governments and corporations
around the world are increasingly adopting e-learning applications |
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Telcoms Yield Lower CTRs Than
Finance and Media Online
E-marketer - 2 June 2003
According to Advertising.com, online ads for telecommunications
companies yield relatively low click-through and conversion rates --
with index ratings of Hight and 19, respectively -- in comparison to
financial and media companies. |
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IT Professionals Rate Security
Products
E-marketer - 2 June 2003
The Emmes Group, conducting a survey sponsored by Stonesoft, finds
that 22.3% of IT professionals say required continuous patch
management is the biggest shortcoming of network security products
these da
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Research Brief-
B2B Exchanges in Europe
E-marketer - 2 june 2003 |
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Europe Online: Access, Demographics and Usage
eMarketer - 3/2003 (Resumen)
There will be over 190 million Internet users in Europe this year.
The Europe Online report is an atlas of who these people are, how
they are connecting to the Internet and what they are doing once
online. Covering both Western and Eastern Europe, the report
presents the latest findings and projections regarding Internet
users and usage in the continent, paired with insightful analysis
regarding particular trends. |
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North America Online: Demographics & Usage
eMarketer - 2/2003 (Resumen)
This comprehensive report offers an overview of the latest numbers,
coupled with insightful analysis, regarding internet users and usage
in the US and Canada. From up-to-date user information to a general
who, what, where and why of internet usage, this report can either
get your company started online or provide the business updates you
need. It details the number of internet users, methods of internet
access, demographic makeup and usage patterns and important trends
in the online population. |
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Importance of Site Design to E-Commerce
E-marketer - 20 febrero 2003 |
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Pop-Ups: Proliferating, Pernicious, Profitable
E-marketer - 20 febrero 2003 |
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Buying OTC and Rx Drugs Online
E-marketer - 20
febrero 2003 |
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An Elephant in the Room: The
Online At-Work Audience
E-marketer - February 2003 |
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