| Biblioteca del
conocimiento -
NOP World |
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Nota importante:
La propiedad intelectual
de estos informes corresponde a sus autores. Noticiasdot.com ofrece este
espacio exclusivamente para su divulgación y conocimiento para los
profesionales de la red
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2004 |
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Growth
predicted for Open Source
NOP World - 27 January 2004Spend on Open
Source applications will grow by 2.8% in 2004 according to the
latest data from the NOP World Technology Confidence Barometer.
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The Full
Picture - Eyetracking technology for effective web design
ESOMAR February 2004
Howard Barber, Marcus Boyland - NOP World, Iain Janes - Eyetracker
This paper will argue that eye tracking has a place in usability
research. As part of bringing the consumer
into the heart of the website design process,
the use of eye tracking technology has now evolved to become a
necessary tool to use as part of the web design process,
providing web marketers and designers with
insights that qualify the effectiveness of a
website in its ability to grab the attention of the visitor as they
attempt to navigate through its pages.
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2003 |
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Google vs
Yahoo! Battle of the Search Engines
NOP World - 29 September 2003
Google is widely recognised as the most powerful engine, offering
the most extensive searching capabilities - but is this the main
reason why it has stolen Yahoo!'s crown? The increasingly commercial
Yahoo! is being beaten by the power and simplicity of archrival
Google - but is it all about search results, or has Google just
found a winning formula and stuck to it?
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Pop-Ups - End
of an Era?
NOP World - 29 September 2003
Internet users are fighting back against intrusive advertising -
nearly 1 in 5 users who are aware of pop-up advertising have
downloaded anti pop-up software. This figure is even more pronounced
for broadband users at 37%.
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2002 |
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How the Internet has Changed Financial Services
NOP/CACI Seminar - Optimising Online Conversion // Howard Barber -
13 June 2002 |
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