| Biblioteca del
conocimiento - Online
Publishers Association (OPA) |
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Nota importante:
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profesionales de la red
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2003 |
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OPA White Paper: The Existence and Characteristics of Dayparts on
the Internet
Edita: OPA - Enero 2003
Study Finds that Audience Share and Demographics of Internet Content
Sites Vary by Time of Day; Internet Utilities Such as Search and
E-mail Do Not |
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2002 |
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ONLINE PAID CONTENT U.S. MARKET SPENDING REPORT
This report covers Q2 and Q3 2002
OPA - December 2002 - PDF |
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Audience Affinity Study
Edita: OPA -
October 2002
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U.S.
Market Spending Report for paid online content.
Edita: OPA - Agosto 2002
Paid Online Content Grows 155% to $300 Million in Q1 2002
OPA/comScore Study Shows Five Quarters of Rapid Growth in Spending
and Consumer Adoption Rate
»
Download the Report (PDF)
97 kb
»
Download the Presentation (PDF)
94 kb |
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OPA White Paper: Assessing the Value of Loyal
Audiences (PDF)
Edita: OPA - julio 2002
PDF - 378 KBThe Online
Publishers Association (OPA) released a new White Paper entitled
Assessing the Value of Loyal Audiences, the second in a series of
OPA White Papers intended to provide marketers with a better
understanding of the role of various metrics in evaluating a Web
site's advertising potential and determining its advertising value. |
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Internet Metrics - The
loyal Audience
Edita: Online Publishes Association - Mayo 2002 - PDF - 346 KB
La OPA abre con este documento un nuevo
planteamiento en la forma en que es valorada la audiencia de los sitios
basada más en los visitantes únicos que en los usuarios fieles y leales a ellos |
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Online Advertising Creates Synergy with TV Campaigns
Edita: Online Publishes Association - 11 DE ABRIL
2002 - (PDF)
OPA TV/Online Media Mix Study |
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Topline Summary Media Consumption Study
Online Publishers Association
7 febrero 2002 - PDF |
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2001 |
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Crisis Poll Follow-up
Online Publishers Association - Harris interactive
October 2001 - PDF
The objective of this survey was to observe the change in
consumer behavior with regard to accessing information about
the terrorist attacks.
• This included their use of:
– The Internet
– Television
– Radio
– Newspaper |
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