| Biblioteca del
conocimiento - LEMONAD |
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Nota importante:
La propiedad intelectual
de estos informes corresponde a sus autores. Noticiasdot.com ofrece este
espacio exclusivamente para su divulgación y conocimiento para los
profesionales de la red
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2001 |
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Are traditional off line advertisers big on the
Internet ?
Lemonad - November 16th, 2001
In fact big offline advertisers have integrated Internet in their
media plans quite early and the top Internet advertisers within each
of the main "offline" sectors on the Internet, are almost the same
as in traditional media. But those sectors don't weight much as a
total on the Internet and have been completely overwhelm by new
players that belong to pure Internet sectors |
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International advertisers on the Internet in Europe:
Who are they ? Which strategy do they have on the Internet ?
Lemonad - October 16th, 2001
Except for a few specific sectors, international campaigns take the
advantage of a global medium and benefit from a large coverage but
the messages delivered remain very local and the creative are not
just translated into different languages, they fully adapt to the
markets they target.
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Keywords advertising: Who is doing what on the
keyword "EURO" ?
Lemonad - September 18th, 2001
Keywords advertising is an efficient leverage to target internet
users according to their profile, their interests and the news.
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Online advertising results - First half of the year
2001
Lemonad - July 30th, 2001
Online advertising results for the first half of the year clearly
reflect the differences that still exist between the European
advertising markets on the Internet...
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Creative ad formats : still limited use, but growing
across Europe
Lemonad - June 10th, 2001
As traditional media, Internet evolves and the search of new forms
of communication takes part in this evolution. In a concern of
creativity and efficiency, new sizes and new technical formats of
ads are appearing on the web. |
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Valentine's day in Europe
Lemonad - May 10th, 2001
"There is no love. There is only love evidence." Is this why
Valentine's day has become a major Marketing event in Europe?
Whatever the answer, hearts and roses have flowered the web during
that time...
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2000 |
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Baromètre de la publicité sur Internet de juin 2000
LemonAd - jul 2000
PDF - francés |
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1999 |
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