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Informe sobre anunciantes y categorias en el mercado iberoamericano.

Special Report: Latin Grammies 2002 NATIONAL Advertisers
by Carlos Pelay, Media Economics Group
HispanicMagazineMonitor Newsletter; September 19, 2002

There were a total of 32 unique advertisers (parent-company level) and 40 active unique brands advertised. Advertisers with multiple spots included: Acuvue 2 Colours, America Online, Budweiser "Marc Anthony Tour" and "Bud Light", Chrysler PT Cruiser", Dodge Ram Heavy-Duty, Dr. Pepper, Heinekin, Jeep "Grand Cherokee" and "Wrangler", Neutrogena, Sears "Covington" and "Craftsman", Southwest Airlines, Verizon Wireless, and Yoplait.

Top Hispanic Financial and Pharmaceutical Advertisers
by Carlos Pelay, Media Economics Group
HispanicMagazineMonitor Newsletter; September 12, 2002

One of the themes of the latest Association of Hispanic Advertising Agencies (AHAA) semi-annual conference is the  "underinvested sectors" (such as Financial, Pharmaceutical, Fashion, and Federal Government) in which advertisers are missing opportunities by underallocating budgets to Hispanic media.   The conference is taking an in-depth look at these categories and how to go about ameliorating the problem.

New Hispanic Buying Power "Factoids"
by Carlos Pelay, Media Economics Group
HispanicMagazineMonitor Newsletter, July 24, 2002  

Chances are you may have heard or read news about the latest updates in Hispanic buying power estimates by the Selig Center for Economic Growth at the University of Georgia.

New “Factoids” for Hispanic Marketers.
by Carlos Pelay, Media Economics Group
HispanicAd.com, May 27, 2002
 

In the past month or so a number of new studies with implications for Hispanic media have been released and their top-line findings have been reported in the media.  Taken together, these studies continue to underscore the importance of the Hispanic market and  - here’s the critical point - of using Hispanic media to reach them. 

"Recent Trends in Hispanic Magazine Advertising – Stats for February, 2002"
by Carlos Pelay, Media Economics Group  

February 25, 2002 Article in HispanicAd.com
http://www.hispanicad.com/cgi-bin/weeklies/weeklyarticle.cgi?article_id=293

The overall picture from the U.S. Hispanic Magazine market is mixed with both good news and not-so-good news.  The good news is that the market has received lots of attention of late from publishers wanting to reach an upscale Hispanic audience.  Late last year two new major men’s titles were launched: Loft by Zoom Media Group (the publishers of Poder – formerly called Punto Com) and Maxim en Español (Dennis Publishing in partnership with Editorial Televisa).

Informe sobre anunciantes y categorias en el mercado iberoamericano.

Informe sobre anunciantes y categorias en el mercado iberoamericano.

Informe sobre anunciantes y categorias en el mercado hispano de los EE.UU.