Biblioteca -Forrester Research

Biblioteca del conocimiento - Forrester Research
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2002
		Online Trade Will Account For 22 Percent Of All European Business Trade In 2006 Forrester Research - August 21, 2002 A new report by Forrester Research (Nasdaq: FORR) projects that the EU's modest €77 billion of online trade in 2001 -- representing less than 1 percent of total business trade -- will skyrocket to a massive €2.2 trillion in 2006 or 22 percent of total business trade.

		Downloads Did Not Cause The Music Slump, But They Can Cure It, Reports Forrester Research Forrester Research - August 13, 2002 HTML -inglés Digital Music Subscription And Downloads Will Exceed $2 Billion By 2007

		North American IT Spending Has Stabilized In 2002 Forrester Research - August 6, 2002 HTML -inglés Firms will spend 2.3 percent more on IT in 2002 than in 2001, and 82 percent of these firms will at least retain their current budgets over the second half of the year, according to Forrester Research (Nasdaq: FORR). Forrester's semiannual Business Technographics North America Benchmark Study examines the state of North American companies' IT budgets, purchase plans, and control of IT processes.

		Forrester Research Predicts Growth For Customer Relationship Management (CRM) Market Through 2007 Forrester Research - July 23, 2002 HTML -inglés Market To Grow 11.5 Percent Annually, From $42.8 Billion In 2002 To $73.8 Billion By 2007

		Forrester Coins "Conversational Content" As New Revenue Opportunity For Fixed-Line, Mobile, And iDTV Firms Forrester Research - July 23, 2002 HTML -inglés Access providers from every corner of Europe's telecom industry find themselves in despair. Fixed, mobile, and interactive digital television (iDTV) operators' businesses are all prey to some deadly combination of market saturation, towering costs, declining revenue per user, and lack of interest in new services.

		Europe's Leading Bank Sites Don't Sell Forrester Research - July 16, 2002 HTML -inglés Today's European bank sites don't sell, but they will -- if banks integrate today’s siloed apps through scenarios targeted at specific products and consumers

		New Forrester Research uncovers the truth about web services Forrester Research - July 11, 2002 HTML -inglés Available today, a new Forrester Research (Nasdaq: FORR) report examines why CIOs must adopt new IT governance policies for Web services -- software designed to be used by other software via Internet protocols and formats.

		New strategies for virus protection By Charles Rutstein, Research Director, Forrester Research - 25_06_02 HTML -inglés The first computer virus was seen in the wild about 15 years ago, and boy, have things changed. Newer, more virulent code will require firms to develop a layered antivirus model and hunt down virus breeding grounds lurking in the infrastructure.

		Forrester Research defines Organic IT, the next corporate computing revolution Forrester Research - 20 June 2002 HTML -inglés Organic IT Presents CXOs With A New, Holistic Way To Think About Technology Investments And Deployment

		Forget 3G -- Only "invisible mobile" will reignite mobile telecom, Forrester Research - 14 June 2002 HTML -inglés Today's dominant visible mobile paradigm -- focused on person-to-person communication among very visible human beings -- is too limited, saturated, and expensive for profitable growth, and it will take a new approach -- Invisible Mobile -- to renew opportunity and growth for telecom vendors and operators,

		Europe's 20 largest Bank's web sites all fail user experience testing by Forrester Research Forrester Research - 28 May 2002 HTML -inglés UK And German Bank Sites Lead As France, Italy, And Spain Lag

		Europeans will send nearly 17 billion mobile messages per month in 2007 as email and MMS gain momentum Forrester Research - 13 May 2002 HTML -inglés SMS Still Dominates Basic Text, IM Finds Its Niche, And EMS Fails To Connect

		Spanish online advertising will grow to 275 million euros ? or 4.3 percent of total ad-spend ? in 2007 Forrester Research - 21 May 2002 HTML -inglés European advertisers will use multichannel campaign feedback to set digital advertising budgets -- and drive the online ad market to 6.4 billion euros in 2007, according to a new report by Forrester Research B.V. (Nasdaq: FORR). While Web marketing matures, mobile and iDTV will surface as ad platforms.

		Spain's iDTV penetration will reach 8.4 million households -- in 2007 Forrester Research - 1 May 2002 HTML -inglés Four countries will drive iDTV's growth -- the UK will take 45 percent of Europe's iDTV penetration; France, Spain, and Italy will share 44 percent; and the rest of Western Europe will account for only 11 percent.

		EUROPEAN BANKS MUST REINVENT THE BRANCH, FORRESTER ADVISES Forrester Research - 24 April 2002 HTML -inglés Transformation To Networked Service Centers Will Lower Costs And Improve Service

		Europe's game console price war starts early By Paul Jackson, Analyst Forrester Research - 22_04_02 HTML -inglés Today, Nintendo followed up Microsoft's Xbox price cut by slashing 50 euros off the yet-to-be-launched GameCube. It's great for consumers, but manufacturers now need to focus on quality software at a better price point to recoup their hardware losses.

		Operators' SMS revenues will peak in 2003, and sms volumes will stagnate in 2004 Forrester Research - 18 April 2002 HTML -inglés SMS accounts for 12 percent of European mobile operators' revenues today, and operators are right to tap the medium's full potential now because SMS revenues will peak next year.

		Sixty-seven percent of european consumers will be online in 2006 Forrester Research - 17 April 2002 HTML -inglés The penetration of regular Internet use in Europe has grown to 39 percent, but with 50 percent of these consumers aged 35 or less, the Internet is still a medium for well-educated young people

		Forrester's message to Europe's eMarketplaces: focus on data or go bust Forrester Research - March 27, 2002 HTML -inglés Europe's 25 leading eMarketplaces generated just 350 million euros in revenue during 2001 -- but have received a total of 2 billion euros in funding from industry backers and venture capitalists.

		Broadband will drive online console gaming into 10 million European homes, by 2006 Forrester Research - February 8, 2002 HTML -inglés For the next 12 months, Europe will be awash with next-generation console hype touting the application possibilities of these extremely powerful and flexible consumer devices.

		Telcos can take 63% of europe's 38 million broadband homes in 2006 if they avoid large TV investments Forrester Research - January 30, 2002 HTML -inglés European telcos will lose more than 3,000 euros per subscriber over 10 years if they build hybrid satellite and ADSL networks to fight cablecos' triple play of voice, video,and data, according to a new report by Forrester Research B.V.

		Plan, don't Spam, Forrester warns Europe's SMS marketers Forrester Research - January 25, 2002 HTML -inglés SMS gives Europe's marketers a new channel to two-thirds of the 250 million European mobile phone owners who use SMS. But while early adopters easily book response rates five times higher than direct mail, long-term use of the SMS medium requires careful campaign planning,

		The economic slump will have only a marginal impact on european net retail Forrester Research - January 9, 2002 HTML -inglés While Online Retail Benefits From Offline's Woes, It's The Economy --Not Terrorism-- That Is Impacting Consumer Spending

2000
		B2B To Offer Productivity Gains Of Up To 50%, Forrester Calculates Forrester Research - December 13, 2001 HTML -inglés Net-enabling B2B processes will offer European firms productivity gains of up to 50% in eight years, according to a new report from Forrester Research (Nasdaq: FORR). Cost savings, process benefits and the timing of gains will vary depending on a firm's mix of B2B processes, but for all firms, achieving gains will require metrics, change management and partner buy-in, the report asserts.

		Internet Banking has the potential to reach 110 million europeans by 2005 Forrester Research - December 10, 2001 HTML -inglés But Sustained Innovation Will Maintain The Current Growth Curve And Drive Profitability

		Broadband will squeeze europe's generalist portals as media producers grab customers and revenues, forrester warns Forrester Research - December 4 2001 HTML -inglés Broadband will accelerate the collapse of the generalist portal business model and provide a weapon for content producers to capture consumer revenues

		This Christmas will net European retailers 4.1 billion euros in online sales, Forrester calculates Forrester Research - 28 November 2001 HTML -inglés The UK Will Lead With 1.4 billion Euros, Taking Almost 34% Of All Europe's Online Spending

		Japanese and European mobile are not so different, but local operators have a lot to learn Forrester Research - 15 November 2001 HTML -inglés A third of Japanese consumers use one of the country's three mobile Internet services -- NTT DoCoMo's i-mode, KDDI's ezWeb, and J-Phone's J-Sky. Meanwhile, less than 2% of Europeans use WAP. How can the Japanese be so different? According to a new brief by Forrester Research B.V. (Nasdaq: FORR), the startling answer is that they're not. Europeans embrace exactly the same data services as the Japanese do -- just in the form of SMS, not WAP.

		mGAMING UNLOCKS OPPORTUNITIES ACRESS EUROPE By David E. Bedarida, Forrester Research - November 6, 2001 European mobile operators struggling with market saturation and UMTS debts look to mGaming as a killer application to increase their revenue. But actual development remains slow. In fact:

		Wireless LAN And Bluetooth Will Coexist In Europe, Forrester Asserts Forrester Research - 22 October 2001 HTML -inglés Both Bluetooth and W-LAN will succeed in Europe, contrary to popular belief. The two technologies won't compete: They'll play different roles, go into different devices, and arrive at different times, according to a new report by Forrester Research B.V. (Nasdaq: FORR). Bluetooth will outnumber W-LAN by 10 to 1 in 2006 -- 235 million Bluetooth-enabled mobile phones, PDAs, and laptops versus 22 million W-LAN-enabled devices. European telcos must wake up now and embrace both technologies to defuse competitive threats, generate more network traffic, and drive sales

		Content And Consent Boost European Email Marketing Forrester Research - 19 October, 2001 HTML -inglés Consumers are ready and willing to participate in email marketing -- but they have high expectations of the quality and quantity of content they receive, according to a new Technographics(r) report by Forrester Research B.V. (Nasdaq: FORR). Marketers must ask consumers' permission before sending out emails and set clear rules of engagement if they want to maximize ROI.

		Most European MVNOs Will Fail, Forrester Warns Forrester Research - 27 September 2001 HTML -inglés Nontelecom companies face two distinct MVNO (mobile virtual network operator) options, but Forrester advises European firms to think long and hard before committing to a potentially disastrous MVNO. The much-hyped brand MVNO will reward only those few firms with powerful brands, niche customer bases, easily mobilized core businesses, and strong management support. The unexploited device MVNO opportunity creates more certain value with less risk -- but fewer firms can pursue it, according to a new report by Forrester Research B.V. (Nasdaq: FORR).

		The Compaq-HP merger: it's about survival By Carl D. Howe, Principal Analyst, Forrester Research - 05_09_2001 HTML -inglés Despite Wall Street talk of synergies and cost savings, the Compaq-HP merger is about something bigger: survival in a consolidating industry. By acting now, these firms guarantee that they'll still be here to compete in the post-PC world of services

		In 2005, 21% of total european logistics will be online Forrester Research - 22 August, 2001 HTML -inglés Total online logistics revenues will grow to 133 billion euros by 2005, equaling 21% of logisticsoverall, as freight exchanges die out and make room for a network consisting of logistics hubs, eMarketplaces, and private hubs, according to a new report from Forrester Research B.V. (Nasdaq: FORR).

		European network operators should adopt a portfolio MVNO strategy Forrester Research - 16 August 2001 HTML -inglés Forrester Defines an MVNO as "a company that buys network capacity from a network operator to offer its own branded mobile subscriptions and value-added services."