Biblioteca -eMarketer

Biblioteca del conocimiento - eMarketer
Nota importante: La propiedad intelectual de estos informes corresponde a sus autores. Noticiasdot.com ofrece este espacio exclusivamente para su divulgación y conocimiento para los profesionales de la red >> Actual - 2003 - 2002 - 2001 - 2000
2004
		Much of the World Hooked on Piracy emarketer - July 12, 2004 The percentage of software installed on computers worldwide that is pirated is 36%, but in many regions the rate is much higher, according to the Business Software Alliance (BSA) and the International Data Corporation (IDC).

		Online Travel Is Going Places emarketer - July 12, 2004 Online travel will comprise 33% of all travel bookings by 2006, according to a PhoCusWright report released last week.

		Kerry VP Announcement Influences Traffic Online emarketer - July 12, 2004 Hitwise reports that John Kerry's online announcement of choosing John Edwards as his running mate for the 2004 US presidential elections increased traffic to Kerry's, Edward's — even Bush's — Web sites.

		Mobile Courtesy Matters emarketer - July 09, 2004 A recent study by Sprint shows that while US adults feel other mobile phone users are less courteous today than five years ago, none will admit to being downright discourteous themselves.

		Sony Still Leads Brand Brigade emarketer - July 09, 2004 Harris Poll reports that Sony is the favorite brand in the US, claiming first place for the fifth year in a row.

		The Whole Wide World Hates Spam emarketer - July 09, 2004 According to BT, 71% of all e-mail worldwide will be spam by the year 2008.

		Phishers Looking to Lure Users emarketer - July 08, 2004 The financial industry will be the target of 68% of phishing attacks in 2004, according to a new study by Radicati Group.

		Growth Miners' Applauder emarketer - July 08, 2004 Retail Forward took a look at the leading US retailers in terms of revenue and profit growth between 1998 and 2003 and found that 51 out of a list of 206 publicly traded companies were "growth miners."

		ConsumerReports Hopes New Affiliates Will Help Subscriptions emarketer - July 08, 2004 ConsumerReports.org announced this week that it was entering into content distribution agreements with SmartMoney.com and ROAD & TRAVEL.

		Marketers Make the Best Business Leaders emarketer - July 08, 2004 In a poll of 1,000 chief executives, company directors and senior managers from around Britain — designed to elicit their opinions on the subject of leadership — marketers came out on top.

		Broadband to Boost Online Gaming emarketer - July 07, 2004 A recent study by DFC Intelligence predicts that worldwide online game revenues will reach $9.8 billion by 2009.

		Cybercafes Too Costly For Many emarketer - July 07, 2004 The cost of Internet access in cybercafes varies greatly country-to-country according to a recent study by Foreign Policy magazine.

		Online Consumers Continue to Worry emarketer - July 07, 2004 Ten years after the Internet burst onto the scene, and billions of dollars of merchandise has been purchased, a majority of consumers are still hesitant to provide credit card information online.

		Forging Ahead with RFID, Despite Some Questions emarketer - July 06, 2004 Radio Frequency Identification (RFID) technology, the next step in supply chain management, is being embraced by a majority of companies in various sectors, according to a recent survey of IT executives.

		Internet Ignites Global Entertainment and Media Industry emarketer - July 06, 2004 Though technology has brought about difficulties for the entertainment and media industry in fields such as digital music and video piracy, PricewaterhouseCoopers reports that technologies like broadband Internet will help push growth of the worldwide entertainment and media industry over the coming years.

		Girls Got Game emarketer - July 06, 2004 A new Yankee Group study reports that more women than men play games on their mobile devices.

		Web Compliance Efforts Still Lacking emarketer - July 02, 2004 Web compliance management is essential if companies want to make sure their sites handle private customer information within the bounds of regulatory guidelines, as well as within the bounds expected by customers.

		Microsoft's Search Efforts emarketer - July 02, 2004 MSN launched yesterday a preview of its own Web search technology and also revamped the look of MSN Search to be more minimal ála Google. MSN Search, still powered by Yahoo!, no longer features Yahoo!'s paid inclusion program, a move which is reportedly distancing the company from Yahoo!.

		Are Pop-Ups on the Way Out? emarketer - July 02, 2004 One-fifth of Web publishers say they have banned pop-up ads on their sites. Of course, the majority still run them — but they are applying the Interactive Advertising Bureau ( IAB)'s new frequency cap rules.

		VoIP Awareness Low, But Set to Grow? emarketer - July 02, 2004 Though research firms and government policy makers have recently been very concerned about voice over Internet protocol (VoIP), most consumers still don't know about the technology which allows voice communications to be trasnmitted online.

		DTV Shipments to Eclipse Analog by 2008 emarketer - July 01, 2004 Digital TVs (DTVs) will account for more TV shipments by 2008 than analog TVs, according to IDC.

		Internet Home Buyers Changing the House Rules emarketer - July 01, 2004 As it has with so many other industries, the Internet is having a big impact on the real estate market, particularly how prospective home buyers go about their search, according to the California Association of Realtors (CAR).

		What's TV Good For? emarketer - July 01, 2004 A report from Information Resources and Deutsche Bank claims television advertising doesn't work for most mature CPG brands. Will the Internet?

		Online Ad Spending Grows over 38.9% Since Q1 2003 emarketer - May 26, 2004 Online ad spending hit $2.3 billion in the US last quarter, representing the highest quarterly total since the IAB began tracking online ad spending in 1996.

		Online Gaming Continues to Grow in Asia emarketer - May 26, 2004 Online gaming revenues in the Asia-Pacific region will reach $1.84 billion by 2008, according to a recent report from IDC.

		European High-Speed Households emarketer - May 26, 2004 Strategy Analytics projects the number of households in Europe with broadband Internet connectivity will rise from 20% by the end of 2004 to 41% in 2008.

		DoC Puts Q1 E-Retail at $15.52B emarketer - May 25, 2004 The latest findings from the US Department of Commerce (DoC) indicate retail e-commerce sales declined by 11.4% from Q4 2003 to Q1 2004, totaling $15.52 billion last quarter.

		DSL and Cable Look for Dial-Up Converts emarketer - May 25, 2004 Ipsos-Insight reports that 56% of US dial-up users who are likely to switch ISPs in the next six months will switch to cable or DSL.

		Lights, Camera Phone, Action! emarketer - May 25, 2004 In-Stat/MDR finds 13.2% of US wireless subscribers are either very or extremely interested in buying video services for their mobile phones.

		SMBs Seek Reliable, Trustworthy IT emarketer - May 24, 2004 Small and medium-size businesses (SMBs) increased IT spending by 4.1% in 2003, and value reliability above all else when choosing technology, according to a new report from Yahoo! and Grey San Francisco.

		Small Businesses Keen on Big Net emarketer - May 24, 2004 Small businesses in the US are embracing the Web as a marketing tool, using it to a greater degree than more traditional advertising methods.

		Hispanic Radio Turns Up Online emarketer - May 24, 2004

		Clicking Away Again in Margaritaville emarketer - May 21, 2004 In a recent survey, KRC Research found that laptops have become a popular companion on vacations, with 72% of laptop owners bringing them along on their trips.

		Seniors Will Increasingly Turn to Web For Health Info emarketer - May 21, 2004 About 5.5 million seniors in the US surf the Internet for health information, but eight times as many future seniors, those people between the ages of 45 and 65, are searching the Web for such information, according to analysis by Manhattan Research.

		Are Dot-Com IPOs the Comeback Kids? emarketer - May 21, 2004 CBSMarketWatch.com reported on Monday that according to Thomson Financial, there are currently 23 IPOs in the pipeline for Internet companies.

		Online Ad Spending a Big Story for Media Sites emarketer - May 20, 2004 Newspaper and TV station Web sites both became beneficiaries of an online spending increase of 27% by local advertisers between 2002 to 2003, according to Borrell Associates.

		Hello? It's TV Calling emarketer - May 20, 2004 According to In-Stat/MDR, the number of telecom TV subscribers worldwide will grow by over 100% in 2004

		Bush and Kerry Battle It Out in Cyberspace emarketer - May 19, 2004 John Kerry's candidate Web site was visited by over 1.5 million people in April, bettering the audience of George Bush and Dick Cheney's site, reports Nielsen//NetRatings.

		Local Search from a Vertical View emarketer -May 19, 2004 A recently-released white paper from The Kelsey Group points to vertical digital directories as an important online ad vehicle for local businesses.

		E-Mail for Mobile Workers emarketer - May 19, 2004 Strategy Analytics reports that less than 5% of the workforce worldwide has mobile e-mail. Strategy explains that Research in Motion's Blackberry corners the market, with secure connections and "elegant" service.

		E-Mail Click-Through Rates Rise emarketer -May 18, 2004 According to new analysis by Bigfoot Interactive, click-through rates (CTRs) for permission based e-mails maintained or bettered their levels from the fourth quarter of 2003, including CTRs for the media sector, which increased by 96% from last quarter to reach 4.9%.

		Tech Firms Profit from Employee Productivity emarketer -May 18, 2004 Technology companies in the US have experienced a rise in gross profit per worker in recent years, with IT services firms averaging a 16.3% increase, and hardware firms averaging a 27.1% increase from 2001 to 2003, research firm Culpepper recently reported.

		CBS.com Survivor Promo: Strong Crowd or Missed Opportunity? emarketer - -May 18, 2004 MediaPost.com reports that traffic to CBS.com rose to 1.4 million unique visitors during the week ending May 9, thanks mostly to fans of CBS' popular show Survivor logging on to vote for their favorite cast member. MediaPost notes that close to 1.1 million visitors logged on to CBS.com while at work.

		Online Banking from a Customer Perspective emarketer - May 18, 2004 The Vividence Customer Experience rankings for the online banking industry place Bank of America in first for best overall experience -- for both prospective and current customers -- in the realm of Internet banking.

		Sexual Orientation A Factor in Web Usage emarketer -May 17, 2004 A recent poll by Harris Interactive comparing the Web usage of heterosexual and gay, lesbian and bisexual (GLB) adults in the US finds there are many similarities between the two groups – just over 50% of respondents from both use the Net to stay connected with family and friends. There are, however, some significant differences, especially in terms of visiting political and travel-related sites.

		Canada Presents Opportunity for Search Engine Marketing emarketer - May 17, 2004 Canadians are more active users of search engines than their US counterparts, with a comScore poll finding that 85% of the population has conducted one or more searches online, compared to 73% of people in the US.

		Is Content King of Effective Online Advertising? emarketer - May 17, 2004 Tacoda Systems and iVillage conducted a study earlier this year regarding online audience management targeting and found that simply placing relevant ads in a content group on iVillage was not as effective as placing the same ads throughout the site according to visitor behavior.

		Book Sales Slide emarketer - May 17, 2004 The Book Industry Study Group (BISG) reports that the total number of books sold in the US in 2003 declined to roughly 2.22 billion from 2.24 in 2002.

		Is News Search New Outlet for Placement Game? emarketer -May 14, 2004 Internetnews.com reports that at its parent company Jupiter’s latest Search Engine Strategies Conference and Expo, the topic of news search as another option to improving search engine placement was discussed.

		McKinsey: Using Mobile Phones to Boost TV Ratings emarketer -May 13, 2004 Contributed by The McKinsey Quarterly -- To realize the benefits of interactive technology, broadcasters and mobile carriers must work on their own interaction.

		Can Comparison Shopping Sites Compete? emarketer - May 13, 2004 Online shopping comparison sites and directories are important locales for US consumers, as Nielsen//NetRatings finds the number of unique visitors to such sites grew by as much as 91% during the week ending May 2.

		Online Gaming Industry Isn’t Playing Around emarketer - May 12, 2004 The month of May marks a number of important events in the online gaming industry.

		Home Networking to Connect With Greater Revenues emarketer - May 12, 2004 In-Stat/MDR projects revenues from equipment with home networking connectivity to reach $17.1 billion by 2008, doubling the $8.3 billion expected for 2004.

		Marketing to Online Teens emarketer - 11 May 2004 In its study of US teens online, Jupiter Research forecasts 22 million teens will be using the Web by 2008.

		Artists and Industry Not In Harmony on Music Downloading emarketer - 10 May 2004 A new study by the Pew Internet & American Life Project reveals the views of musicians and songwriters in the US on the role of digital music file sharing, and the music industry’s efforts to curb it.

		A Mother’s Work is Sometimes Done Online emarketer - 7 May 2004 A study released by America Online (AOL) shows that 80% of mothers in the US who are online use the Net to do chores and other activities, helping them save time every week.

		Switchboard Electrifies Online Yellow Pages emarketer - 7 May 2004 Offline, yellow pages are the embodiment of local searches. Online, digital directories are going head to head with search engines for a leading role as marketers go loco over the local Web.

		Consumers' Travel Plans Include Visit to Net emarketer - 6 May 2004 Consumers in the US are increasingly using the Internet to plan trips, and the number of people using the Web to actually book their trips is growing at an even faster rate.

		Steely-Eyed about Identity Theft emarketer - 4 May 2004 Exactly 15% of US consumers have been victims of identity theft, and 33% know a family or friend who has been, according to a new survey from InsightExpress.

		Palm Nearly Pushed from First Place emarketer - 4 May 2004 Microsoft continues to increase its worldwide market share in the PDA operating system (OS) market, reports Gartner Dataquest, with 40.2% of the market -- a virtual tie with Palm OS at 40.7%.

		In-Flight Broadband Flying High or Still on Runway? emarketer - 3 May 2004 This week, Boeing and NTT DoCoMo announced a much-anticipated partnership with the signing of a memorandum of understanding (MOU) that should lead to Boeing’s Connexion in-flight broadband Internet service being made available to DoCoMo’s Mzonewireless LAN service users.

		Mobile Content Services Face an Age Gap emarketer - 3 May 2004 According to a report conducted by NOP World for Nokia, mobile phone users say they would pay 28% more than their current mobile fees for mobile content services.

		What’s Pushing Broadband Growth: Cable or DSL? emarketer - 30 April 2004 The US will gain 8.5 million new broadband households by the end of the year, with most of the gain coming from new cable subscribers, according to Strategy Analytics.

		China's E-Marketing Learns to Drive EMARKETER - 30 April 2004 In a few years, China's online population will be larger than the total population of the United States.

		Personal Net Usage Pervades Workplace emarketer - 29 April 2004 In its fifth annual Web@Work study, Websense finds that 51% of US employees who use the Internet at work spend between 1 and 5 hours online at the office for personal reasons.

		Marketing Employment Outlook emarketer - 29 April 2004 A study from The Creative Group finds 57% of US advertising and marketing executives expect their companies to increase hiring over the coming 12 months.

		Still Pleased with ASPs 28 April 2004 According to the latest Market Pulse report from Sage Research, 53% of US business professionals at companies with over 100 employees use application service providers (ASPs) for one or more applications.

		Fed Lowers Its Appetite for IT 27 April 2004 Information technology (IT) spending by the US Federal Government will increase by a compound annual growth rate (CAGR) of 6.6% over the next 5 years, reaching $81 billion by 2009, according to a recent report by INPUT.

		Kids vs. Teens: Money and Maturity Guide Online Behavior eMarketer - 26 april 2004 According to eMarketer, over 34 million kids ages 3 to 17 are online in the United States, representing one-fifth of the total Internet user base.

		Eye on Spyware eMarketer - 26 April 2004 EarthLink and Webroot Software scanned roughly 1.1 million PCs of US Internet users and found over 29.5 million instances of spyware.

		Spam Affects Kids Too eMarketer - -26 April 2004 A study conducted by KidsGuard.com among a sample of over 66,000 children in the UK determined that kids receive an average of 1.46 pornographic e-mails each day and 10 per week.

		DSL Driving US Broadband Adoption eMarketer - 23 April 2004 Nearly 70 million people in the US have high-speed Internet access, reports the Pew Internet & American Life Project, and a growing number of them are using DSL -- rather than cable modem -- connectivity.

		TV News Online: The Only Local News Worth Watching eMarketer - 23 April 2004 Broadband is where all the Internet user growth is in the United States, with the number of high-speed users continuing its steady ascent as the number of dial-up users hemorrhage, according to eMarketer's Broadband Worldwide 2004 report.

		Who's E-Mailing in Retailing emarketer - 22 April 2004 After signing up for e-mail marketing communications at 98 retail Web sites in the US, the e-tailing group was able to determine that while mass merchants represented a relatively low percentage of the sample, 15% of the e-mails received for the study came from such retailers.

		Online Ad Spending Grows over 20% in 2003 emarketer - 22 April 2004 The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) reported yesterday that their initial estimates for US online advertising revenues, released in February 2004, for Q4 2003 and the full year were on track.

		Hispanics Online to Nearly Double from 2000 to 2007 20 April 2004 According to the just-released eMarketer report Targeting the US Hispanic Market, there will be over 13 million Hispanic Internet users in the US by the end of the year, up from 12.4 million in 2003.

		Why DVRs Are Not Yet Pervasive emarketer - 4 February 2004 Ipsos-Insight reports that 70% of US adults know what digital video recorders (DVRs) and 48% are familiar with the popular brand of DVR, TiVO.