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2001 |
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Advertising Reaction Study: Executive Summary
Dynamic Logic - November 2001
PDF
Study objectives:
The study, which was conducted through an online survey, aimed to
measure the following
three general topics:
• General consumer attitudes towards online advertising
• Perceptions of different forms of online advertising
o How pop-ups compare to various forms of offline media
o The number of pop-ups appropriate to keep content sites free to
consumers
• Consumer attitudes towards advertising in times of war |
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