Biblioteca - Click Z

Biblioteca del conocimiento - Click Z
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2004
		SEM and Online Publicity By Shari Thurow - clickZ // May 10, 2004 Journalists, PR professionals, online publishers, freelance writers -- these groups hunger for publicity, both on- and offline.
		Web-Positioning Software: Good or Bad? By Shari Thurow - clickZ // April 26, 2004 Last week, Fredrick Marckini lauded NetIQ for acquiring popular search engine positioning software, WebPosition Gold (WPG). Fredrick feels NetIQ cornered a brand new search engine marketing (SEM) and advertising analytics market.

		Net Attracts Health-Seeking Surfers By Robyn Greenspan - clickZ // April 13, 2004 There have been no new epidemics reported of Internet users rushing online for health information, according to research from Harris Interactive, which found "cyberchondria" nearly flat in the February 2004 report. Harris Interactive calculated that 111 million adults have looked for health information on the Internet, compared to 109 million in 2003 and 110 million in 2002.

		March Madness Sites Score Traffic - By Robyn Greenspan - clickZ // March 24, 2004 American sports fans hit the Web in full force for March Madness 2004, sending traffic to related sites soaring. The moniker represents the month-long National Collegiate Athletic Association (NCAA) Men's and Women's Basketball Tournaments, which determine the champions of college basketball.

		Girl Gamers Grow Up - Most Visited Game-Related Sites, January 2004, U.S. By Robyn Greenspan - clickZ // February 12, 2004 Moms may be vying with their kids for computer time, but not for work or home related tasks. Research from America Online (AOL) has found that females over 40 years old spend the most time per week playing online games at 9.1 hours, which accounts for 41 percent of their connection time. Comparatively, teens spend 7.4 hours per week playing games, while females under 40 log 6.2 hours.

		Sites for Music Bands and Artists Ranked by Visits, January 2004, U.S - Teen Girls Rule as Music Influencers, Spenders By Robyn Greenspan - clickZ // February 9, 2004 It may come as no surprise that teens spend a lot of time perusing music sites, listening to song samples, buying tunes and gathering concert information online, but what might be found unusual is that girls are doing most of it. A September 2003 Jupiter Research (a unit of this site's corporate parent) survey of more than 1,800 teens from the Ipsos-NPD online consumer panel found that girls are more likely to pursue music activities, and spend money too, than their male counterparts.

		Travel Agency Sites Ranked by Visits, U.S. December 2003 - Internet High On Travel Destinations By Robyn Greenspan - clickZ // January 28, 2004 Travelers are including the Web in their journeys by researching and booking trips, and responding favorably to online marketing, according to a report from the Travel Industry Association of America (TIA) that examines how the Internet has impacted travel. Not only have nearly two-thirds of the 95.8 million Internet users that travel consulted online resources for trip planning, but 37 percent have subscribed to travel-related e-marketing promotions or registered with travel Web sites.

		Most Visited Print News and Media Sites : Net No Threat To Newspapers By Robyn Greenspan - clickZ // January 16, 2004 Rather than compete for readership, newspapers have developed a collaborative relationship with the Web, according to a comprehensive survey by The Media Audit of 85 U.S. metro markets. The firm found that newspaper Web sites help to extend the reach of their print counterparts, minimizing rivalry between the two versions.

		Most Visited Retail Sites, December 2003, U.S.: Women, Comparison Shopping Help Boost E-commerce Holiday Revenues By Laura Rush \| ClickZ Stats staff \| January 15, 2004 The statistics from the 2003 holiday shopping season are beginning to come in, and it looks as if the resounding success for the e-commerce industry can be attributed in part to more women shoppers and shopping search engines.