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| Biblioteca del
conocimiento - McKinsey |
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Nota importante:
La propiedad intelectual
de estos informes corresponde a sus autores. Noticiasdot.com ofrece este
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profesionales de la red
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2004 |
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China's market for mobile phones
Bram J. Bout, Vincent Chang, and Sarena Lin
The McKinsey Quarterly, 2004 Number 2 / May
2004
The world’s biggest and best-known sellers of mobile telephones face
cutthroat competition in China. The market share of local vendors,
such as TCL and Ningbo Bird, has jumped from 5 percent of all units
in 1999 to nearly 40 percent in 2003, with upward of 50 percent
growth in 2003 alone (exhibit). These gains have come largely at the
expense of multinational corporations. |
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McKinsey: Seizing the Hispanic Market
Sean Arian and Elizabeth Stephenson
The McKinsey Quarterly, 2004 Number 3
Contributed by The McKinsey Quarterly --
Financial institutions will need to do more than just translate
their brochures into Spanish to capitalize on opportunities in this
consumer segment. |
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