| Biblioteca del
conocimiento - Autor / Audiencias: Nielsen//NetRatings |
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Nota importante:
La propiedad intelectual
de estos informes corresponde a sus autores. Noticiasdot.com ofrece este
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profesionales de la red
NIELSEN//NETRATINGS:
AÑO 2003 --
AÑO 2002 --
AÑO 2001 -
AÑO 2000/1999 |
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2002 |
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Books, Music, Video/DVD and Apparel Categories Claim the Bulk of
Holiday Consumer Spending Online
Nielsen//NetRatings – December , 2002 |
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Crece la tasa de conversión en compras en el comercio electrónico en
España, a pesar de que sigue siendo menor que en otros países
europeos (Spain)
Nielsen//NetRatings – December , 2002 |
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Holiday Shoppers Boost Post-Thanksgiving Day eCommerce Traffic by 18
Percent
Nielsen//NetRatings – December , 2002 |
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Waiting For Xmas Time (Italy)
Nielsen//NetRatings – November, 2002 |
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More Than 72 Percent of The U.S. Online Population Uses Internet
Applications
Nielsen//NetRatings – November , 2002 |
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Top 25 Global Web Properties, At-Home, October 2002
Ten Out of Twelve Global Markets See Time Spent Online Increase Over
Past Six Months, According to Nielsen//NetRatings Global Internet
Index
Nielsen//NetRatings – November , 2002 |
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Nielsen//NetRatings' UK Websites of the Year 2002
Nielsen//NetRatings – November , 2002 |
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Wealth Management Surges Online
(Australia)
Nielsen//NetRatings – October 2002 |
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Accesses to Hello Work Job-Search Site Increase 2.9-Fold YoY in
September (Japan)
Nielsen//NetRatings – October 2002 |
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September data: Government & Universities (Italy)
Nielsen//NetRatings – October 2002 |
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E-government shows steady gains in Hong Kong (Hong Kong)
Nielsen//NetRatings – October 2002 |
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Las compañías aéreas europeas desafían las predicciones posteriores
al 11- S con un crecimiento online superior al 100% (Spain)
Nielsen//NetRatings – October 2002 |
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El tráfico en el mes de agosto es mayoritariamente masculino (Spain)
Nielsen//NetRatings – October 2002 |
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MLB.com Homers With Divisional Series Playoffs, as Site Traffic
Soars 51 Percent
Nielsen//NetRatings – October 2002 |
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Affluent Americans Drive Internet Growth
Nielsen//NetRatings – October 2002 |
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23 OF THE TOP 25 GLOBAL WEB PROPERTIES ATTRACT MAJORITY MALE
AUDIENCES IN AUGUST
Nielsen//NetRatings – October 1, 2002
Italy Sees Greatest Decline in Time Spent Online Between July and
August |
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Europäische Fluglinien erleben einen Boom im Internet trotz düsteren
Voraussagen nach dem 11. September
Nielsen//NetRatings – October 1, 2002
Lufthansa Webseite erreicht den höchsten Besucheranstieg |
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European Airlines confound gloomy predictions following September
11th to enjoy growth online of over 100%
Nielsen//NetRatings – 30TH SEPTEMBER 2002
Airline websites are more popular than ever in Europe, according to
the latest research from Nielsen//NetRatings. Following September
11, the last quarter of 2001 saw the travel sector struggling
economically, and there was speculation that the airline operations
would be hit by a downturn. But the latest research revealed that
the European airlines sector has more than doubled its online
audience since last October, with 118% growth in 10 months. |
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Europese Luchtvaart groeit online met meer dan 100% ondanks de
sombere voorspellingen na 11 September (Nederland)
Nielsen//NetRatings – 30TH SEPTEMBER 2002 |
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TRAFFIC TO DAILY NEWSPAPER AND FINANCE NEWS SITES JUMP
Nielsen//NetRatings – September 27, 2002 –
Nielsen//NetRatings, the global standard in Internet audience
measurement and analysis, reports that traffic from work to daily
newspapers and finance news sites jumped during the week ending
September 22, as office workers flocked to the Web to get the
latest updates on world and financial news. |
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Top 10 Website Properties at Home for August 2002- Japan
Nielsen//NetRatings – September 26, 2002
Campaigns Propel Accesses to Meiji Seika and Mazda Sites in August |
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7 million Europeans look to the web for Maps, Guides & Directions
Nielsen//NetRatings – September 26, 2002
The latest research from Nielsen//NetRatings, the leading provider
of market intelligence on consumer behaviour and trends on the
Internet reveals that online map websites in Europe, such s
multimap.com and streetmap.co.uk in the UK, mappy.com in France,
map24.com in Germany and karthotellet.com in Sweden have experienced
a growth of almost 300% in the last 12 months. |
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SPD und CDU/CSU auch im Internet Kopf an Kopf
Nielsen//NetRatings – 17. September 2002
Nach den neuesten Zahlen von Nielsen//NetRatings, dem globalen
Standard in der elektronisch gemessenen Internetnutzung, spiegelt
sich der Endspurt im Bundestagswahlkampf auch in der
steigenden Nutzung der Internetangebote der politischen Parteien
wider. |
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DAILY TRAFFIC TO YAHOO!’S SEPTEMBER 11TH TRIBUTE SITE JUMPS 163
PERCENT
NIELSEN//NETRATINGS – September 13, 2002
9/11 Anniversary Boosts Traffic to Greeting Card Sites |
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SUMMER HOLIDAYS ON THE WEB - Italy August 2002
Nielsen//NetRatings – Milano, 17 settembre
Nielsen//NetRatings, società che offre il primo servizio globale di
misurazione dell’audience, della pubblicità e dell’attività dei
navigatori connessi da casa e dal luogo di lavoro sulla rete
Internet, annuncia i dati sui comportamenti di navigazione in Italia
nel mese di agosto 2002.
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Nearly 46 Million Americans Logged Online at Work in August
Nielsen//NetRatings – September 12, 2002
ONLINE USAGE AT WORK JUMPS 17 PERCENT YEAR-OVER-YEAR, DRIVEN BY
FEMALE OFFICE WORKERS, |
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July Global Internet Index
Nielsen//NetRatings – September 10, 2002
WIMBLEDON DRAWS INCREASE IN INTERNET TRAFFIC ON HOME UK TURF IN JULY |
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UK Lags Behind Europe in Broadband Take-Up
NIELSEN//NETRATINGS - 9TH SEPTEMBER 2002
The latest research from Nielsen//NetRatings, the leading provider
of Internet audience measurement, shows that the number of
households using broadband Internet
connections in the UK is lower than in any other country in Europe. |
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AMERICAN IDOL” SERIES FINALE BOOSTS TRAFFIC TO WEB SITE
NIELSEN//NETRATINGS -September 6, 2002 –
Nielsen//NetRatings, the global standard in Internet audience
measurement and analysis, reports that traffic to Fox’s “American
Idol” Web site skyrocketed during
the series finale, as the popularity of the twice-weekly aired show
spilled over to the Web with fans flocking to the site. |
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ESPAÑA, ENTRE LOS CINCO PAÍSES CON MAYORES TASAS DE CONEXIÓN DE ALTA
VELOCIDAD DESDE EL HOGAR
NIELSEN//NETRATINGS - 2 de septiembre de 2002
Mundialmente, 553 millones de personas tienen acceso a Internet
desde el hogar |
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LESS THAN 10 PERCENT OF INTERNET ADVERTISERS USE POP-UP ADS
NIELSEN//NETRATINGS – September 4, 2002
Few Advertisers Employ the Technology, Despite Ubiquity of Pop-Up
and Pop-Under Ads |
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“BIG BROTHER 3” DRAWS SURFERS TO CBS.COM, ACCORDING TO
NIELSEN//NETRATINGS
Nielsen//NetRatings - August 23, 2002
PDF - inglésFans Get a Sneak
Peak of New “Survivor” Cast Members Online |
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UK: AND THE WINNER IS…BIG BROTHER 2002: First published comparisons
show TV and Internet audiences are complementary, not competitive
Nielsen//NetRatings - 19 august 2002
PDF - inglés
The latest figures from Nielsen//NetRatings on the Internet and
Channel 4’s own TV audience figures show that the recent Big Brother
TV series recorded unprecedented levels of interest on both the web
and TV during May, June and July. |
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TRAFFIC JUMPS AT REAL ESTATE WEB SITES, AS MORTGAGE RATES REACH
RECORD LOWS
NIELSEN//NETRATINGS - August 16, 2002
PDF - inglés
Nielsen//NetRatings,reports that traffic spiked at various home and
real estate Web sites, as mortgage rates continued to drop lower in
recent weeks. |
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HONG KONG LEADS THE WORLD IN HIGH-SPEED INTERNET CONNECTIONS. 553
Million People Now Have Internet Access
NIELSEN//NETRATINGS - August 15, 2002
Two thirds of the Internet audience in Hong Kong uses either a cable
modem or high-speed telephone connection to access the Internet,
dwarfing the rate at which surfers in 10 other major Internet
markets have adopted high speed access, according to the Nielsen//NetRatings
Second Quarter 2002 Global Internet Trends report. |
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NEARLY 20 PERCENT OF THE ACTIVE ONLINE POPULATION ARE KIDS AND
TEENS, CREATING OPPORTUNITIES FOR MARKETERS
NIELSEN//NETRATINGS– August 13, 2002
11.5 Million Young Surfers Use Instant Messaging, Comprising 24
Percent of the Total Messaging Population |
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TRAFFIC TO AIRLINE SITES JUMP 15 PERCENT AS TRAVELERS SURF FOR
LAST-MINUTE SUMMER VACATION DEALS
NIELSEN//NETRATINGS – August 9, 2002
Daily Traffic To Spirit Airlines’ Web Site Skyrockets Following 9/11
Promotion. JetBlue Airways claimed the top spot, as the site’s
traffic surged 72 percent to 362,000 surfers, compared to 211,00 the
previous week (see Table 1). Traffic to the American Airlines Web
site soared 32 percent to more than one million surfers, while
Continental Airlines attracted 509,000 unique visitors, jumping 31
percent. |
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AUTO MANUFACTURERS USE RICH MEDIA ADVERTISING TECHNOLOGIES NEARLY 10
TIMES MORE THAN THE INDUSTRY AVERAGE
NIELSEN//NETRATINGS – August 5, 2002
Ford, Toyota and General Motors Lead the Pack in Using Rich Media
Advertising |
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FINANCE AND INVESTMENT WEB SITES SPIKE IN TRAFFIC AS DOW REACHES
FIVE-YEAR LOW
NIELSEN//NETRATINGS – August 2, 2002 –
Nielsen//NetRatings reports that traffic to various financial news
and investment Web sites skyrocketed during the week ending July 28.
Web surfers at home logged online to obtain the latest financial
news and monitor their stock portfolios as the Dow Jones Industrial
Average dropped to a five-year low on July 24. |
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Google gana cuatro millones de audiencia única en mayo, según el
Índice Global de Nielsen//NetRatings
8 de Julio de 2002
HTML -
En España, los internautas activos desde el hogar superan por
primera vez los 5 millones |
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SEASONAL SALES DRIVE SHOPPERS ONLINE
NIELSEN//NETRATINGS – July 26, 2002
Nielsen//NetRatings reports that summer sales and pre-season fall
promotions drove Web surfers at home to brick-and-mortar etailers
during the week ending July 21. |
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HISPANICS ARE THE FASTEST GROWING ETHNIC GROUP ONLINE
NIELSEN//NETRATINGS - – July 16, 2002
Online Hispanic Population Jumps 13 Percent Year-Over-Year to 7.6
Million |
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El Mundial en Internet un éxito, según Nielsen//NetRatings
NIELSEN//NETRATINGS - 30 de Junio de 2002
El interés por el Mundial en la Web
continúa a pesar de que algunos países hayan sido eliminados del
torneo |
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NIELSEN//NETRATINGS ANNOUNCES THE TOP ONLINE ADVERTISING CATEGORIES,
LED BY RETAIL GOODS
NIELSEN//NETRATINGS - June 19, 2002
Online Ad Impressions Jump 77 Percent to 94 Billion Year-Over-Year |
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NIELSEN//NETRATINGS FINDS STRONG GLOBAL GROWTH IN MONTHLY INTERNET
SESSIONS AND TIME SPENT ONLINE BETWEEN APRIL 2001 AND APRIL 2002
NIELSEN//NETRATINGS– June 10, 2002
Active Internet Universe Up 18% Year-Over-Year |
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El Mundial en Internet atrae a
gente de todo el mundo
Nielsen//NetRatings – 7 de Junio de 2002
En Europa, Reino Unido es el país que más visita el sitio de la Copa
del Mundo |
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Total Global Access Estimate: 531.3 Million People
NIELSEN//NETRATINGS– 28 de mayo de 2002 |
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E-Mail is the Dominant Online Activity Worldwide
NIELSEN//NETRATINGS– 28 de mayo de 2002
Sending and receiving e-mail was the
dominant online activity in 12 countries over the past six months,
with at least 75% of households with Internet access participating
in e-mail, according to the just-released Nielsen//NetRatings First
Quarter 2002 Global Internet Trends report. |
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NUMBER OF UNIQUE ONLINE ADS RISE DURING THE BEGINNING OF 2002
SIGNALING EARLY SIGNS OF ONLINE ADVERTISING RECOVERY,
NIELSEN//NETRATINGS - May 13, 2002
PDF
Traditional Advertisers Lead the Growth in Unique Ads |
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TRADITIONAL COMPANIES COMPRISE NINE OUT OF THE TOP 10 BRANDED RICH
MEDIA ADVERTISERS,
NIELSEN//NETRATINGS - May 1, 2002
PDF
Advertisers Make Smarter and More Targeted Ad Placements with
Branded Rich Media Creatives |
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Buscadores,
Portales y Comunidades es la categoría más popular mundialmente en
Internet
Nielsen//NetRatings – 26 de Abril de 2002
Los sitios de Finanzas, Seguros e Inversiones son los que mantienen
conectados a los internautas más tiempo. Indice Global de Internet
de Nielsen//NetRatings del mes de marzo |
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January Internet Index
NIELSEN//NETRATINGS - March 13, 2002
PDF
Nielsen//NetRatings, reports that in January 2002, nearly half of
all male Web surfers, or 12.2 million men, were employed in
professional, executive or managerial roles, versus just one third
of all female surfers at-work, or 5.5 million. |
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BROADBAND NET SURFING ACCOUNTS FOR MORE THAN HALF OF ALL TIME SPENT
ONLINE
NIELSEN//NETRATINGS - March 5, 2002
PDF
Nielsen//NetRatings, reports that broadband usage out-paced
narrowband usage for the first time in January, as broadband surfers
logged 1.19 billion hours, accounting for 51 percent of the 2.3
billion hours spent online during the month (see Table 1). By
comparison, Broadband users spent 727 million hours online in
January 2001, accounting for 38 percent of the total time spent
online. |
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Yahoo y MSN
siguen liderando las audiencias mundiales en Internet
Nielsen//NetRatings – 18 de Febrero de 2002
Los usuarios desde el trabajo usan más la Web que desde el hogar-
Índice Global de Internet del mes de Diciembre de 2001 |
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